Manuka Oil
MaybeSearch demand grew +187.1% this quarter. But shoppers spend an estimated $107K a year here, so Manuka Oil is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $107K/yr69K searches / yr
- 90-day growth
- +187.1%search demand this quarter
- Competition
- 65%top-5 click share · 16 brands · 30 sellers
Flapen Score
Manuka Oil against its category
The dotted line is the Health & Household average. Past it, Manuka Oil is stronger. Inside it, weaker.
Market
The Manuka Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Manuka Oil 69K times last year and spent an estimated $107K. The top 5 brands take 72% of clicks. Demand peaks in Apr–May. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +187.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- +187.1%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $107Ka year
- Peak month
- May3.5× the quietest month
- Top search term
- manuka oil49K searches a year
02 · Price
A sale here is worth $22.58.
Listings sell for $22.58 on average, from $9.68 to $57.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.58 that is $6K to $11K a year per listing.
- Average price
- $22.58inside the $15 to $100 sweet spot
- Price range
- $9.68–$57.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #509 within Aromatherapy. It carries 1,591 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 12.0%
- Average rank
- #509in Aromatherapy
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,591per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Manuka Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
100% Pure New Zealand Manuka Oil | Organic Essential Oil | 35x Stronger Than Tea Tree | Natural Skin Care | Toenail Treatment | Diffuser | Aromatherapy | Nails | Hair | Skin | Lips
- Price
- $24.89
- Rating
- 4.4/5
- Reviews
- 4,212
- Age
- 11y ago

Botanical Beauty MANUKA OIL WILD GROWTH RAW 100% Natural VIRGIN UNREFINED Cold Pressed Carrier Oil. for Skin Face Hair Lip and Nail Care Anti-Aging 0.5 Fl.oz.- 15 ml
- Price
- $15.14
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 6y ago

TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health
- Price
- $18.03
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

EUQEE Manuka Essential Oil 118ml Large Capacity Pure Manuka Oil with Glass Dropper for Skin Diffuser Aromatherapy Cleaning Soap Candle Making - 4Fl.Oz
- Price
- $9.68
- Rating
- 4.3/5
- Reviews
- 6,095
- Age
- 2y ago

PUR360 Manuka Oil - 33x More Powerful Than Tea Tree Oil - Best Treatment for Toenails Acne Irritated Skin Feet and more
- Price
- $21.62
- Rating
- 4.3/5
- Reviews
- 2,324
- Age
- 10y ago
Trending
estimated 90-day click momentum
PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified
- Price
- $14.74
- Rating
- 4.5/5
- Reviews
- 11,926
- Age
- 7y ago

TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health
- Price
- $37.12
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

Botanical Beauty MANUKA OIL WILD GROWTH RAW 100% Natural VIRGIN UNREFINED Cold Pressed Carrier Oil. for Skin Face Hair Lip and Nail Care Anti-Aging 0.5 Fl.oz.- 15 ml
- Price
- $15.14
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 6y ago

Sz Essentials - Manuka Essential Oil - New Zealand - 100% Pure and Natural Undiluted - Promotes Natural Solution for Relaxation with Soothing Fresh and Earthy Aroma - 0.17 fl oz (5ml)
- Price
- $15.95
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 3y ago

SVA Manuka Essential Oil 1 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
- Price
- $39.33
- Rating
- 4.6/5
- Reviews
- 496
- Age
- 7y ago
Newest
by launch date
TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health
- Price
- $37.12
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health
- Price
- $18.03
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

Manuka Oil by Essential Delights - Premium Essential Oil | for Skin Face Body Hair Revitalization (1 Fl.Oz)
- Price
- $17.15
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago

EUQEE Manuka Essential Oil 118ml Large Capacity Pure Manuka Oil with Glass Dropper for Skin Diffuser Aromatherapy Cleaning Soap Candle Making - 4Fl.Oz
- Price
- $9.68
- Rating
- 4.3/5
- Reviews
- 6,095
- Age
- 2y ago

MELORA Manuka Face Oil (1 Oz) - Manuka Skin Care Facial Oil Serum for Dry or Sensitive Skin Anti-Aging Oil for Face for Women & Men
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
30
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
22%
- NZ Country Manuka21%
- Botanical Beauty19%
- TODICAMP14%
- EUQEE11%
- SVA ORGANICS8%
- PUR3606%
Demand
Manuka Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.5×
Search terms
Top Manuka Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- manuka oil49K/yr
- manuka oil organic6K/yr
- manuka essential oil6K/yr
- manuka oil for nail fungus5K/yr
- manuka honey oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Manuka Oil
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Manuka Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









