Is manuka honey throat spray profitable to sell on Amazon United States?

The niche generates $87K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (42/100).

How competitive is the manuka honey throat spray niche?

8 brands and 576 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in manuka honey throat spray?

Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.

What does it cost to enter the manuka honey throat spray niche?

Listings span $9.68–$83.88; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 14,062 reviews — the moat a new listing must climb.

Manuka Honey Throat Spray

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.54

avg listing price — sweet spot $15–$100

Price range

Great$9.68–$83.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$87K

$87K/yr · 42K searches

Review moat

Bad14,062.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is manuka honey throat spray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, manuka honey throat spray is a $87K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

manuka honey throat spray market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $83K–$110K; units × avg price
Conversion rate: 7.5%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 7.3%
Avg brand age: 72 months
Avg seller age: 144 days

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

576

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Manuka Health63%
MANUKA HEALTH13%
Wedderspoon7%
Beekeeper's Naturals7%
NEW ZEALAND HONEY CO6%
Silver Honey1%
Open — no brand owns it (2 brands, 3%)

manuka honey throat spray demand & seasonality

Weekly Amazon search volume, last 36 weeks — -18.4% search growth over the last 90 days.

Open Trend

Top manuka honey throat spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

manuka health17K/yr -25.9%4.6% conv.
manuka health manuka honey12K/yr -16.7%6.0% conv.
manuka honey throat spray5K/yr -9.3%13.8% conv.
manuka honey spray4K/yr -21.5%10.9% conv.
manuka health honey4K/yr +5.3%4.5% conv.
manuka honey umf 16+231/yr +0.0%5.5% conv.

All search terms

Top manuka honey throat spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Manuka Health UMF 16+/MGO 573+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand

Manuka Health$39.534.6★32,020 rev

Manuka Health UMF 13+/MGO 400+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand

Manuka Health$33.324.6★32,020 rev

Manuka Health Manuka Honey Throat Spray with Propolis .67 fl oz Protects & Freshens MGO 400+ BIO30 New Zealand Propolis

MANUKA HEALTH$13.974.4★526 rev

Manuka Health UMF 10+/MGO 263+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand

Manuka Health$28.184.6★32,020 rev

Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)

Beekeeper's Naturals$13.614.6★26,509 rev

Newest

by launch date

New Zealand Honey Co. Manuka Honey Throat Spray with Bee Propolis - MGO 514+ Immune Support - Natural Sore Throat & Dry Mouth Relief Peppermint Flavor Alcohol-Free - 1 fl oz (30ml)

NEW ZEALAND HONEY CO$17.2238 rev

4mo ago

Wedderspoon Propolis & Manuka Honey Throat Spray Lemon Ginger 1oz

Wedderspoon$15.89171 rev

2y ago

Wedderspoon Propolis & Manuka Honey Throat Spray 1 fl oz

Wedderspoon$16.09125 rev

2y ago

Absorbine Silver Honey Rapid Wound Repair Spray Gel 8oz Bottle Manuka Honey & MicroSilver BG Horse & Large Animal Wound Care

Absorbine$24.051,466 rev

4y ago

Absorbine Silver Honey Hot Spot & Wound Care Spray Gel 8oz Bottle Manuka Honey & MicroSilver BG Medicated for Dogs Cats Small Animals

Silver Honey$24.121,238 rev

4y ago

What reviews say buyers love and hate about manuka honey throat spray

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall20%

“Delicious honey”

Quality-Overall16%

“Amazing Quality”

Sweetness5%

“Healthy sweetness”

Cough Relief5%

“Great cough drops”

Value For Money4%

“Good for the money”

Health Benefits-Overall4%

“Delicious and healthy”

Efficiency4%

“Really does work”

Immunity Booster3%

“It has really helped boost my immunity”

Ease Of Use3%

“Easy to carry”

Spray/Flow3%

“Sprays easily”

What buyers complain about

Taste-Overall14%

“doesnt taste that great”

Value For Money13%

“Fairly expensive”

Size-Overall8%

“Extremely tiny container”

Allergies7%

“so is the itching”

Functionality-Overall3%

“Doesnt do anything”

Cough Relief2%

“I didn't feel a relief with the cough”

Flavor2%

“Weird flavor IMHO”

Ingredients-Overall2%

“I thought I had just got a bad batch instead of comparing ingredients”

Sweetness1%

“not as as sweet as regular honey”

Thickness1%

“The Honey is thick”

Top return reasons

Size-Overall23%

Value For Money13%

Advertised Vs Actual Product8%

Functionality-Overall7%

Leak-Proof7%

Taste-Overall4%

Spray/Flow4%

Moist/Dry4%

Stale/Rotten/Spoiled3%

Quality-Overall3%

Common manuka honey throat spray questions

Is manuka honey throat spray profitable to sell on Amazon United States?: The niche generates $87K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (42/100).
How competitive is the manuka honey throat spray niche?: 8 brands and 576 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in manuka honey throat spray?: Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
What does it cost to enter the manuka honey throat spray niche?: Listings span $9.68–$83.88; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 14,062 reviews — the moat a new listing must climb.