Is manuka honey cream profitable to sell on Amazon United States?

The niche generates $245K/yr across 23 tracked products. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the manuka honey cream niche?

15 brands and 590 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in manuka honey cream?

Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.5%.

When does demand for manuka honey cream peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the manuka honey cream niche?

Listings span $10.01–$37.90; the average listing price is $18.86 (sweet spot $15–$100). The average incumbent carries 4,421 reviews — the moat a new listing must climb.

Manuka Honey Cream

Worth a look

Shows low returns (0.5%), but soft demand (-19.9% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.86

avg listing price — sweet spot $15–$100

Price range

Great$10.01–$37.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$245K

$245K/yr · 223K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,420.87

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Is manuka honey cream profitable on Amazon?

According to Flapen's Amazon United States niche tracking, manuka honey cream is a $245K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

manuka honey cream market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $283K–$377K; units × avg price
Conversion rate: 5.8%
Avg BSR: #778
Page quality: 0%
Prime: 96%
Sponsored: 91%
Out of stock: 0.3%
Avg brand age: 52 months
Avg seller age: 129 days

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

590

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

19%

BALM OF GILEAD39%
FIRST HONEY17%
Advanced Clinicals10%
Creation Pharm7%
ECZEMA HONEY5%
Super Natural Goods4%

manuka honey cream demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top manuka honey cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

balm of gilead37K/yr +1.5%4.4% conv.
manuka honey cream62K/yr -35.2%6.5% conv.
manuka honey lotion21K/yr -13.0%5.6% conv.
balm of gilead healing balm13K/yr +1.2%5.3% conv.
manuka honey face cream15K/yr -19.6%2.4% conv.
honey cream11K/yr -14.4%1.5% conv.
manuka honey eczema6K/yr -5.4%4.5% conv.
medical grade honey for eczema6K/yr -57.3%3.5% conv.
manuka cream5K/yr +2.0%5.1% conv.
manuka honey cream for eczema5K/yr -26.0%10.2% conv.

All search terms

Top manuka honey cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BALM OF GILEAD Manuka Eczema Honey Cream - Moisturizer for Sensitive Skin Eczema Psoriasis & Dermatitis - Manuka Honey Ointment Grassfed Tallow

BALM OF GILEAD$24.454.5★2,321 rev

Advanced Clinicals Manuka Honey Body Cream For Women & Men | Body Butter Lotion For Extremely Dry Skin | Collagen Cream | Skincare Moisturizer Hydrating Balm Improves Look Of Aging Skin 16 Ounce

Advanced Clinicals$15.314.4★4,717 rev

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz

FIRST HONEY$18.854.3★6,693 rev

BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream

BALM OF GILEAD$23.374.6★1,411 rev

ECZEMA HONEY Original Skin-Soothing Cream - Organic Hand & Body Eczema Relief - Natural Honey Lotion for Dry Itchy & Irritable Skin (4 Oz)

ECZEMA HONEY$29.324.1★4,920 rev

Newest

by launch date

Clearbody Organics Manuka Honey Gel Cream for Eczema (1 fl oz)

Clearbody Organics$14.679,850 rev

1y ago

FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY$13.2511,353 rev

2y ago

FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz

FIRST HONEY$18.856,693 rev

2y ago

BALM OF GILEAD Neuropathy Frankincense & Sweet Myrrh Therapeutic Rubbing Oil - Instant Diabetics & Autoimmune Dry Skin Relief & Repair 2 fl oz

BALM OF GILEAD$19.521,411 rev

3y ago

BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream

BALM OF GILEAD$23.371,411 rev

3y ago

What reviews say buyers love and hate about manuka honey cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“My makeup is all quality”

Taste-Overall10%

“Delicious in tea”

Smell7%

“It smells delightful”

Moist/Dry5%

“Very moisturizing”

Value For Money5%

“Money well spent”

Efficiency5%

“Does the job”

Soft Feel4%

“Creamy and smooth”

Allergies4%

“It does not irritate my skin”

Sweetness4%

“Healthy sweetness”

Advertised Vs Actual Product3%

“As described”

What buyers complain about

Allergies14%

“Skin rash”

Smell8%

“Unpleasant smell”

Value For Money6%

“So expensive”

Adhesion/Stickiness6%

“it is very sticky”

Functionality-Overall5%

“Never worked for me”

Moist/Dry4%

“not very moisturizing”

Size-Overall4%

“very very small container”

Skin Health3%

“Skin became red and itchy and seemed to be spreading more”

Oily/Greasy3%

“slightly greasy”

Pain Relief-Overall3%

“No relief”

Top return reasons

Smell18%

Functionality-Overall14%

Leak-Proof12%

Advertised Vs Actual Product11%

Oily/Greasy4%