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Manuka Honey Cream

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -19.9% this quarter, so Manuka Honey Cream is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$245K/yr223K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
59%top-5 click share · 15 brands · 590 sellers

Flapen Score

Manuka Honey Cream against its category

The dotted line is the Health & Household average. Past it, Manuka Honey Cream is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manuka Honey Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Manuka Honey Cream 223K times last year and spent an estimated $245K. The top 5 brands take 78% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
5.8%
Market size, estimated
$245Ka year
Peak month
January1.6× the quietest month
Top search term
balm of gilead37K searches a year

02 · Price

A sale here is worth $18.86.

Listings sell for $18.86 on average, from $10.01 to $37.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $18.86 that is $9K to $14K a year per listing.

Average price
$18.86inside the $15 to $100 sweet spot
Price range
$10.01–$37.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #778 within Eczema, Psoriasis & Rosacea Care. It carries 4,421 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
0.3%
Average rank
#778in Eczema, Psoriasis & Rosacea Care
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,421per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Manuka Honey Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$25K$49K$74K$98K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

590

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 96%

Open market

19%

  • BALM OF GILEAD39%
  • FIRST HONEY17%
  • Advanced Clinicals10%
  • Creation Pharm7%
  • ECZEMA HONEY5%
  • Super Natural Goods4%

Demand

Manuka Honey Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Manuka Honey Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • balm of gilead37K/yr
  • manuka honey cream62K/yr
  • manuka honey lotion21K/yr
  • balm of gilead healing balm13K/yr
  • manuka honey face cream15K/yr
  • honey cream11K/yr
  • manuka honey eczema6K/yr
  • medical grade honey for eczema6K/yr
  • manuka cream5K/yr
  • manuka honey cream for eczema5K/yr

Reviews and returns

What reviews say buyers love and hate about Manuka Honey Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
0.5%of orders come back
“Skin rash”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Manuka Honey Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data