Is Manly Candles for Men profitable to sell on Amazon United States?

Flapen scores Manly Candles for Men 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $131K a year across 19 tracked products. 3 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -5.7% in the last 90 days.

How competitive is the Manly Candles for Men niche on Amazon United States?

13 brands and 81 sellers compete in Manly Candles for Men on Amazon United States. The top 5 Manly Candles for Men products take 64% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Manly Candles for Men?

Manly Candles for Men buyers on Amazon United States complain most about Smell, Value For Money, and Quality-Overall. An estimated 0.8% of orders come back.

What does it cost to enter the Manly Candles for Men niche?

Manly Candles for Men sells for $20.95 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.36 to $31.84. The average product has 2,144 reviews, the count a new listing must catch up to.

Manly Candles for Men

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -5.7% this quarter, so Manly Candles for Men is a Maybe.

Flapen Score: 51
51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size: $131K/yr123K searches / yr
90-day growth: -5.7%search demand this quarter
Competition: 64%top-5 click share · 13 brands · 81 sellers

Flapen Score

Manly Candles for Men against its category

The dotted line is the Health & Household average. Past it, Manly Candles for Men is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Manly Candles for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Manly Candles for Men 123K times last year and spent an estimated $131K. The top 5 brands take 78% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months: 123K
Growth, 90 days vs prior 90: -5.7%
Conversion, latest week: 5.1%
Market size, estimated: $131Ka year
Top search term: scented candles set | men candle set scented candles for home gifts for men aromatherapy gift set - 4 pack manly gifts for dad fathers day soy candle of leather/smoke & vanilla/oak/lavender8K searches a year

02 · Price

A sale here is worth $20.95.

Listings sell for $20.95 on average, from $10.36 to $31.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.95 that is $2K to $5K a year per listing.

Average price: $20.95inside the $15 to $100 sweet spot
Price range: $10.36–$31.84
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #117 within Aromatherapy. It carries 2,144 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 9.5%
Average rank: #117in Aromatherapy
Average rating: 4.30 starsAmazon United States average 4.42 stars
Average reviews: 2,144per listing
Listings tracked: 19

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 3Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Manly Candles for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

19%

Brand 140%
Brand 215%
Brand 38%
Brand 47%
Brand 57%
Brand 63%

Demand

Manly Candles for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 5.2× · 8 of 12 months tracked

Search terms

Top Manly Candles for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

scented candles set | men candle set scented candles for home gifts for men aromatherapy gift set - 4 pack manly gifts for dad fathers day soy candle of leather/smoke & vanilla/oak/lavender8K/yr +585.8%0.4% conv.
manly candles for men17K/yr -17.6%6.3% conv.
man candles for men10K/yr -9.5%5.2% conv.
manly candle10K/yr -36.0%4.0% conv.
manly candles8K/yr -20.1%4.9% conv.
masculine candles for men7K/yr -20.8%4.6% conv.
cologne candle7K/yr -38.2%2.1% conv.
masculine scented candles for men4K/yr -38.5%3.6% conv.
candle set for men6K/yr -26.7%4.1% conv.
male candle4K/yr -11.4%3.5% conv.