Manly Candles for Men

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

5.1%

Market size, estimated

$131Ka year

Top search term

scented candles set | men candle set scented candles for home gifts for men aromatherapy gift set - 4 pack manly gifts for dad fathers day soy candle of leather/smoke & vanilla/oak/lavender8K searches a year

Listings sell for $20.95 on average, from $10.36 to $31.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.95 that is $2K to $5K a year per listing.

Average price

$20.95inside the $15 to $100 sweet spot

Price range

$10.36–$31.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #117 within Aromatherapy. It carries 2,144 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#117in Aromatherapy

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

2,144per listing

Listings tracked

19

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months