Maltodextrin Powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.63avg listing price — sweet spot $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great$10.04–$42.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good606.91avg incumbent reviews — the moat a new listing must climb
Market size
Good$370K$370K/yr · 147K searches
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is maltodextrin powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maltodextrin powder is a $370K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
maltodextrin powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $295K–$354K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #730
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Nutricost49%
- BulkSupplements19%
- NOW Foods13%
- PURE ORIGINAL INGREDIENTS12%
- Essencea6%
- Open — no brand owns it (0%)
maltodextrin powder demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top maltodextrin powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- maltodextrin powder75K/yr
- maltodextrin61K/yr
- maltodextrin powder food grade5K/yr
- malto3K/yr
- maltodextrine2K/yr
Top maltodextrin powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost Maltodextrin Powder 4LBS - Gluten Free Non-GMO
Nutricost$22.714.7★792 rev
BulkSupplements.com Maltodextrin Powder - Maltodextrin Supplement for Energy Boost Food Grade - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$20.594.6★610 rev
NOW Foods Sports Nutrition Carbo Gain Powder (Maltodextrin) Rapid Absorption Energy Production 8-Pound
NOW Foods$33.424.6★2,191 rev
Nutricost Maltodextrin Powder 2LBS - Gluten Free Non-GMO
Nutricost$17.894.7★792 rev
Nutricost Maltodextrin Powder 8LBS - Gluten Free GMO Free
Nutricost$37.674.7★792 rev
Newest
by launch date![Essencea Maltodextrin Powder 5lb Pure Bulk Ingredients | Carbohydrate Powder - Carb Powder - Workout Powder Bulk Bag (80 Ounces) [Packaging May Vary]](https://m.media-amazon.com/images/I/41n0PdRmRCL.jpg)
Essencea Maltodextrin Powder 5lb Pure Bulk Ingredients | Carbohydrate Powder - Carb Powder - Workout Powder Bulk Bag (80 Ounces) [Packaging May Vary]
Essencea$19.7146 rev
Nutricost Organic Maltodextrin Powder 1lb - Gluten Free Non-GMO
Nutricost$16.77105 rev
Pure Original Ingredients Maltodextrin (1 lb) Binder & Thickener Unflavored No Additives
PURE ORIGINAL INGREDIENTS$10.04282 rev
Pure Original Ingredients Maltodextrin (2 lb) Binder & Thickener Unflavored No Additives
PURE ORIGINAL INGREDIENTS$14.33282 rev
Pure Original Ingredients Maltodextrin Powder (5 lb) Binder & Thickener Unflavored No Additives
PURE ORIGINAL INGREDIENTS$24.54282 rev
Trending
90-day click momentumNutricost Maltodextrin Powder 2LBS - Gluten Free Non-GMO
Nutricost$17.894.7★
Nutricost Maltodextrin Powder 8LBS - Gluten Free GMO Free
Nutricost$37.674.7★
Essencea Maltodextrin Powder 5lb Pure Bulk Ingredients | Carbohydrate Powder - Carb Powder - Workout Powder Bulk Bag (80 Ounces) [Packaging May Vary]
Essencea$19.713.7★
Nutricost Maltodextrin Powder 4LBS - Gluten Free Non-GMO
Nutricost$22.714.7★
BulkSupplements.com Maltodextrin Powder - Maltodextrin Supplement for Energy Boost Food Grade - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$20.594.6★
What reviews say buyers love and hate about maltodextrin powder
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Mixes well and no gut issues”
“Does the job”
“I'm happy with this it's been helping me add on calories easy”
“Its flavorless which is perfect to mix with just about anything”
“Product looks like its in good shape”
“Great for when you want more carbs without the fat”
“has beautiful photos”
“adds just a little bit of sweetness to your drink”
“Easy to use”
What buyers complain about
“Bad taste”
“Terrible mix-ability, does not dissolve easy”
“Carbs without the sweet”
“It was a much larger container than what I expected”
“Made me absolutely sick”
“It just kept ripping”
“Arrived leaking and moldy-looking”
“gain more weight”
“it's a pain with a standard scoop”
“Unlike other types of maltodextrin I have gotten which had no flavor this has a fairly bad taste to it I would not buy it again”
Top return reasons
Common maltodextrin powder questions
- Is maltodextrin powder profitable to sell on Amazon United States?
- The niche generates $370K/yr across 11 tracked products. 90-day search growth is +14.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the maltodextrin powder niche?
- 5 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in maltodextrin powder?
- Top complaints mined from reviews: Taste-Overall, Mixing/Blending, Sweetness. The return rate is 0.0%.
- When does demand for maltodextrin powder peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the maltodextrin powder niche?
- Listings span $10.04–$42.29; the average listing price is $23.63 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.