Mainstays Candles

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

-31.3%

Conversion, latest week

2.3%

Market size, estimated

$39Ka year

Peak month

December2.7× the quietest month

Top search term

mainstays candles48K searches a year

Listings sell for $18.14 on average, from $6.25 to $46.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.14 that is $0 to $2K a year per listing.

Average price

$18.14inside the $15 to $100 sweet spot

Price range

$6.25–$46.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.6%of orders · Amazon United States median 2.1%

34% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #2,269 within Aromatherapy. It carries 1,602 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

34%

Prime listings

68%

Out of stock, average day

5.6%

Average rank

#2,269in Aromatherapy

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,602per listing

Listings tracked

53

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months