Is mainstays candles profitable to sell on Amazon United States?

The niche generates $39K/yr across 53 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (46/100).

How competitive is the mainstays candles niche?

15 brands and 195 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in mainstays candles?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.6%.

When does demand for mainstays candles peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the mainstays candles niche?

Listings span $6.25–$46.24; the average listing price is $18.14 (sweet spot $15–$100). The average incumbent carries 1,602 reviews — the moat a new listing must climb.

Mainstays Candles

Skip it

Soft demand (-31.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$18.14

avg listing price — sweet spot $15–$100

Price range

Great$6.25–$46.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,602.26

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad$39K

$39K/yr · 92K searches

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch

Is mainstays candles profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mainstays candles is a $39K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mainstays candles market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $45K–$54K; units × avg price
Conversion rate: 2.3%
Avg BSR: #2,269
Page quality: 0%
Prime: 68%
Sponsored: 34%
Out of stock: 5.6%
Avg brand age: 57 months
Avg seller age: 141 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

195

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 73%

Open market

CANDLE-LITE45%
Maclock29%
Yankee Candle8%
Candle-Lit4%
Glade4%
Generic3%
Open — no brand owns it (9 brands, 8%)

mainstays candles demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top mainstays candles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mainstays candles48K/yr -33.2%0.8% conv.
mainstay candles11K/yr -27.2%0.6% conv.
candle lite scented candles4K/yr +35.3%4.5% conv.
candle lite9K/yr -36.1%4.7% conv.
candle-lite5K/yr -28.9%3.9% conv.
mainstays candle3K/yr -15.8%0.8% conv.
candlelite candles3K/yr -28.0%4.2% conv.
candle lite candles clearance7K/yr -73.2%4.5% conv.
candle-lite scented candles2K/yr -44.1%5.6% conv.

All search terms

Top mainstays candles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mainstays 11.5oz Scented Candle 2-Pack (Cranberry Mandarin)

Maclock$21.974.3★25 rev

Candle-lite Fall Scented Candles Creamy Vanilla Swirl 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating a Relaxing Ambiance

CANDLE-LITE$12.914.4★988 rev

Candle-lite Scented Candles Saltwater Lotus Fragrance One 18 oz. Single-Wick Aromatherapy Candle with 110 Hours of Burn Time White Color

CANDLE-LITE$10.634.1★805 rev

Mainstays 11.5oz Scented Candle 2-Pack (Spring Honeysuckle)

Maclock$20.163.0★7 rev

Candle-lite Fall Scented Candles Cinnamon Rolls 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating an Inviting Ambiance

CANDLE-LITE$13.084.2★397 rev

Newest

by launch date

Mainstays 11.5oz Scented Candle 2-Pack (Spring Honeysuckle)

Maclock$20.167 rev

6mo ago

Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.25391 rev

6mo ago

Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count

Glade$9.73156 rev

7mo ago

Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable

Yankee Candle$16.451,804 rev

1y ago

Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.991,378 rev

1y ago

What reviews say buyers love and hate about mainstays candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Long lasting scent”

Value For Money6%

“Amazing value”

Brightness/Shine/Glow5%

“Great sent, easy to light”

Quality-Overall4%

“They're high quality, they've got great scent throw, they're a good size, they last longer than others, this size”

Gifting Purpose3%

“great for a gift”

Durability2%

“They last a good amount of time”

Color2%

“pretty color”

Advertised Vs Actual Product1%

“Accurate description from company”

Size-Overall1%

“Good size as well”

Fire Resistance1%

“The burn was nice and smooth”

What buyers complain about

Smell64%

“Bad smell”

Value For Money6%

“Not reasonable price anymore”

Size-Overall4%

“They are small”

Strength3%

“Not strong”

Flammable3%

“Up in smoke”

Quality-Overall2%

“the contents is low quality”

Gifting Purpose1%

“I do not think this would be a good gift value”

Durability1%

“Burns long time”

Advertised Vs Actual Product1%

“The description said it last for hours, thats false”

Ease Of Cleaning0%

“Doesnt burn clean”

Top return reasons

Smell73%

Size-Overall8%

Advertised Vs Actual Product6%

Value For Money4%

Defective Material/Parts1%

Quality-Overall1%

Color1%

Product Condition1%

Flammable1%

Functionality-Overall1%

Common mainstays candles questions

Is mainstays candles profitable to sell on Amazon United States?: The niche generates $39K/yr across 53 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (46/100).
How competitive is the mainstays candles niche?: 15 brands and 195 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in mainstays candles?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.6%.
When does demand for mainstays candles peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the mainstays candles niche?: Listings span $6.25–$46.24; the average listing price is $18.14 (sweet spot $15–$100). The average incumbent carries 1,602 reviews — the moat a new listing must climb.