Is mahjong plates profitable to sell on Amazon United States?

The niche generates $58K/yr across 53 tracked products. 1 of 45 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Worth a look (63/100).

How competitive is the mahjong plates niche?

42 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in mahjong plates?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 1.6%.

What does it cost to enter the mahjong plates niche?

Listings span $6.47–$24.10; the average listing price is $14.66 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.

Mahjong Plates

Worth a look

Shows a thin review moat (60 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible59.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Good$14.66

avg listing price — sweet spot $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+48.5%

90-day search growth — must beat 0% to launch

Price range

Good$6.47–$24.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$58K

$58K/yr · 60K searches

Signals No Dominant Brand Low Review Barrier

Is mahjong plates profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mahjong plates is a $58K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mahjong plates market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $44K–$59K; units × avg price
Conversion rate: 6.6%
Avg BSR: #1,603
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 4.6%
Avg brand age: 10 months
Avg seller age: 211 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

35%

Top 20: 82%

Top-5 click share

30%

Top 20: 72%

Open market

61%

BruinBang9%
Havawish8%
xo, Fetti7%
Vellumvibe6%
Yungyan5%
HAEZU4%

mahjong plates demand & seasonality

Weekly Amazon search volume, last 12 weeks — +48.5% search growth over the last 90 days.

Open Trend

Top mahjong plates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mahjong plates18K/yr +47.5%5.0% conv.
mahjong plates and napkins14K/yr +69.4%5.4% conv.
mahjong decorations11K/yr +40.2%2.1% conv.
mahjong decorations for party9K/yr +26.5%3.4% conv.
mahjong paper plates8K/yr +51.9%4.8% conv.

All search terms

Top mahjong plates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Havawish 96 Pcs Mahjong Plates and Napkins for 48 Guests Mahjong Party Supplies Cocktail Tableware Including Dessert Plates and Napkins for Bridal Showers Birthday Wedding Party

Havawish$21.724.2★24 rev

xo Fetti Mahjong Party Plates - 24 Paper Plates 11 | Garden Party Tea Party Floral Gingham Birthday Easter Spring Pastel Pink Purple Green

xo, Fetti$13.230.0★0 rev

Vellumvibe 150pcs Mahjong Party Plates Napkins Disposable Tableware Supplies for Special Events Mahjong Game Night Dinnerware Serve 50 Guests

Vellumvibe$19.964.9★23 rev

40pc Mahjong Party Plates 7 Inch Mahjong Party Supplies-Decorative Paper Tableware for Home Party & Special Events Bridal Showers Wedding Anniversary & Birthdays (Pink)

BruinBang$12.784.6★35 rev

20 Pcs Mahjong Napkins Cocktail and Mahjong Plates Set Mahjong Party Supply Mahjong Party Set For Home Special Events Bridal Showers Wedding Anniversary & Birthdays

HAEZU$11.104.0★11 rev

Newest

by launch date

Temicle 40 Pieces Mahjong Party Tableware Set Disposable 7 Inch Paper Plates and Napkins for Mahjong Night Game Parties and Asian-Themed Gatherings Serves 20

Temicle$6.474 rev

5mo ago

Yungyan 100 Pcs Mahjong Party Plates and Napkins Set Mah jong Party Supplies with 50 Plate 50 Napkin Mahjong-Themed Paper Tableware for Night Parties Gathering Anniversary Birthday(Floral Mahjong)

Yungyan$24.107 rev

6mo ago

KARAQY 4PCS Mahjong Party Decorations Giant 11.8 Inch Mahjong Tile Party Boxes Dessert Table Decor

KARAQY$16.839 rev

6mo ago

Havawish 96 Pcs Mahjong Plates and Napkins for 48 Guests Mahjong Party Supplies Cocktail Tableware Including Dessert Plates and Napkins for Bridal Showers Birthday Wedding Party

Havawish$21.7224 rev

7mo ago

Jisfigtrh 48PCS Mahjong Paper Plates 7 Inch Mahjong Disposable Party Plates Decoration Mahjong Dinnerware Supplies for Girls Birthday Baby Shower Game Nights Family Gatherings & Mahjong Lovers

Jisfigtrh$10.378 rev

7mo ago

What reviews say buyers love and hate about mahjong plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The quality of the flatware is good as well”

Color13%

“bright colors”

Design-Overall11%

“Cute design”

Value For Money8%

“Good price”

Strength6%

“The plates feel sturdy for their size”

Gifting Purpose6%

“I gave them out as gifts for my friends who loved them”

Advertised Vs Actual Product5%

“As described”

Size-Overall4%

“these fit the bill”

Assembly/Installation4%

“Easy to put together”

Thickness4%

“Nice thickness”

What buyers complain about

Size-Overall13%

“small”

Thickness9%

“While they are not thick plates”

Color8%

“.I just wish it was less pastel baby shower colors”

Quality-Overall7%

“these are not quality products”

Assembly/Installation6%

“Low quality - need to be assembled individually”

Thin5%

“thin”

Advertised Vs Actual Product4%

“Misspelled”

Value For Money4%

“Very overpriced for such small napkins”

Flatness4%

“There are flat as a piece of paper”

Durability2%

“Not durable”

Top return reasons

Size-Overall40%

Color9%

Quality-Overall8%

Advertised Vs Actual Product7%

Assembly/Installation7%

Thin6%

Value For Money6%

Strength5%

Material Quality4%

Functionality-Overall2%

Common mahjong plates questions

Is mahjong plates profitable to sell on Amazon United States?: The niche generates $58K/yr across 53 tracked products. 1 of 45 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Worth a look (63/100).
How competitive is the mahjong plates niche?: 42 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in mahjong plates?: Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 1.6%.
What does it cost to enter the mahjong plates niche?: Listings span $6.47–$24.10; the average listing price is $14.66 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.