Is mahjong napkins profitable to sell on Amazon United States?

The niche generates $184K/yr across 61 tracked products. 7 of 55 products launched in the last 360 days are still selling. 90-day search growth is +37.0%. Flapen's verdict: Worth a look (65/100).

How competitive is the mahjong napkins niche?

41 brands and 47 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in mahjong napkins?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.1%.

When does demand for mahjong napkins peak?

Demand peaks in Mar–Apr–May; the busiest month runs 3.1× the quietest.

What does it cost to enter the mahjong napkins niche?

Listings span $6.51–$24.10; the average listing price is $13.06 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.

Mahjong Napkins

Worth a look

Shows a thin review moat (40 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible39.98

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Growth

Good+37.0%

90-day search growth — must beat 0% to launch

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.06

avg listing price — sweet spot $15–$100

Price range

Good$6.51–$24.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$184K

$184K/yr · 275K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

Is mahjong napkins profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mahjong napkins is a $184K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 65/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mahjong napkins market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $196K–$261K; units × avg price
Conversion rate: 5.1%
Avg BSR: #832
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 2.0%
Avg brand age: 12 months
Avg seller age: 186 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

46%

Top 20: 82%

Top-5 click share

27%

Top 20: 63%

Open market

50%

Boston International17%
Weekgrat10%
Quera8%
REFARICO6%
FYSUIMU5%
Gueevin5%

mahjong napkins demand & seasonality

Weekly Amazon search volume, last 59 weeks — +37.0% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.1×

Open Trend

Top mahjong napkins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mahjong napkins81K/yr +39.0%5.4% conv.
mahjong party supplies47K/yr +29.9%2.7% conv.
mahjong cocktail napkins35K/yr +23.8%6.2% conv.
mahjong napkins cocktail29K/yr +52.8%5.8% conv.
mahjong party28K/yr +30.9%1.9% conv.
mahjong decor21K/yr +43.1%1.7% conv.
mahjong napkins and plates9K/yr +76.7%3.8% conv.
mahjong party decorations10K/yr +10.6%2.2% conv.
mahjong paper napkins5K/yr +76.7%4.6% conv.
mah jongg napkins6K/yr +42.2%6.0% conv.

All search terms

Top mahjong napkins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IHR Ideal Home Range Cocktail Napkins Rosanne Beck Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Mahjong 20-Count

Boston International$6.864.8★118 rev

IHR Ideal Home Range Cocktail Napkins Rosanne Beck Disposable 3-Ply Paper Party Napkin Pack 10 x 10 Mahjong Drinks 20-Count

IHR Ideal Home Range$6.514.8★205 rev

Mahjong Napkins 5 X 5 Inches Disposable Cocktail Napkins 50Pcs Mahjong Beverage Napkins for Casual Gatherings Game Nights Bridal Showers Birthday Party Retro

REFARICO$7.084.5★15 rev

Quera Mahjong Napkins Cocktail Paper Pink for Party Supplies

Quera$10.394.7★26 rev

Boston International Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Mahjong Allover 20-Count

Boston International$6.953.8★7 rev

Newest

by launch date

Weekgrat 96 Pcs Funny Mahjong Cocktail Napkins 5 x 5 Folded Mahjong Disposable 2-ply Paper Party Beverage Napkin for Game Night Decorative Tableware Supply for Bar Wedding 6 Design Choices

Weekgrat$20.294 rev

3mo ago

Weekgrat 100 Pcs Mahjong Cocktail Napkins 5 x 5 White Green Disposable Guest Paper Napkins Decorative Cocktail Hand Towel for Casual Gatherings Wedding Birthday Party Supplies Gifts

Weekgrat$17.666 rev

4mo ago

Mahjong Napkins 5 X 5 Inches Disposable Cocktail Napkins 50Pcs Mahjong Beverage Napkins for Casual Gatherings Game Nights Bridal Showers Birthday Party Retro

REFARICO$7.0815 rev

4mo ago

Lecheme Mahjong Napkins 50pcs Blue Mahjong Cocktail Napkins with 2 Designs Bam Dot Crack Paper Napkin for Luncheon Beverage Mahj Party Supplies Table Decorations (6.5 Count 50)

Lecheme$10.114 rev

5mo ago

NatNarr 50 Pcs Mahjong Napkins 6.5 x 6.5 Inch Mahjong Accessories Decorative Beverage Dessert Paper Napkins for Casual Gatherings Game Nights Bridal Showers Mahjong Gifts

NatNarr$7.8079 rev

6mo ago

What reviews say buyers love and hate about mahjong napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Design-Overall14%

“The design is cute”

Color13%

“Colors are beautiful”

Gifting Purpose8%

“Fun gift idea”

Value For Money6%

“Great value”

Size-Overall5%

“Well fitting lid”

Advertised Vs Actual Product4%

“Exactly as expected”

Thickness4%

“They are also thick enough to put all you heftiest foods on”

Strength3%

“not too flimsy”

Assembly/Installation3%

“Easy to assemble”

What buyers complain about

Size-Overall13%

“They are an odd size”

Quality-Overall12%

“Quality control missing”

Thickness9%

“The paper itself is on the thinner side”

Value For Money5%

“These are certainly more expensive than other cocktail napkins”

Color5%

“Muted colors than advertised”

Thin3%

“A little thin”

Strength2%

“Flimsy”

Advertised Vs Actual Product2%

“Everything is reverse image”

Smell2%

“smells bad”

Dishwasher Safe2%

“I wouldnt put in the dishwasher”

Top return reasons

Size-Overall42%