Magnifying Glass

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.0M a year.

Searches, last 12 months

6.6M

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

7.2%

Market size, estimated

$7.0Ma year

Peak month

December1.3× the quietest month

Top search term

magnifying glass2.3M searches a year

Listings sell for $14.48 on average, from $4.59 to $29.84. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $14.48 that is $217K to $290K a year per listing.

Average price

$14.48under the $15 to $100 sweet spot

Price range

$4.59–$29.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

15,000–20,000

Revenue per listing a year

$217K–$290K

Returns

2.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Visual Impairment Aids. It carries 5,795 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#25in Visual Impairment Aids

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

5,795per listing

Listings tracked

32

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

51 months