Magnesium Threonate Apigenin Theanine
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.84avg listing price — sweet spot $15–$100
Price range
Great$22.76–$110.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad4,383.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$15K$15K/yr · 6K searches
Is magnesium threonate apigenin theanine profitable on Amazon?
According to Flapen's Amazon United States niche tracking, magnesium threonate apigenin theanine is a $15K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
magnesium threonate apigenin theanine market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $9K–$19K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #351
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.1%
- Avg brand age
- 50 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
39
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
15%
- TERRA ELMNT31%
- Plus+Ultra22%
- Why Not Natural11%
- Double Wood Supplements9%
- Momentous6%
- Eleva Nutrition6%
- Open — no brand owns it (5 brands, 15%)
magnesium threonate apigenin theanine demand & seasonality
Weekly Amazon search volume, last 98 weeks — +22.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.9×
Top magnesium threonate apigenin theanine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- magnesium threonate apigenin theanine2K/yr
- magnesium threonate sleep3K/yr
- apigenin magnesium threonate815/yr
- apigenin theanine magnesium683/yr
Top magnesium threonate apigenin theanine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills
TERRA ELMNT$29.164.4★1,298 rev
Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules
Plus+Ultra$22.764.4★1,570 rev
Magnesium L-Threonate Complex with Apigenin and L-theanine 90 Capsules Patented Magtein Supplement
Why Not Natural$29.484.6★377 rev
Magnesium L Threonate Magtein - NSF Certified - Sleep and Cognitive Support High Absorption Most Bioavailable Form of Magnesium 2 000 mg 120 Capsules
Double Wood Supplements$28.984.6★19,329 rev
Magnesium Theanine L-Threonate Apigenin Supplement for Sleep Aid-3- in-1 Complex Supplement Support Relaxation- Melatonin-Free Magnesium- Zero Fillers- Gluten Free & Non-GMO-120 Count Veggie Capsules
Eleva Nutrition$39.434.2★243 rev
Newest
by launch dateMagnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules
Plus+Ultra$22.761,570 rev
Magnesium L-Threonate Complex with Apigenin and L-theanine 90 Capsules Patented Magtein Supplement
Why Not Natural$29.48377 rev
Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills
TERRA ELMNT$29.161,298 rev
Momentous Nightly Sleep Pack - Magnesium L-Threonate L-Theanine and Apigenin - NSF Certified for Sport - 30 Servings
Momentous$110.92101 rev
High Absorption Magnesium Sleep Supplement - Rest Support Magtein Magnesium L-Threonate and Apigenin Theanine for Sleep and Rest for Women & Men - Mg L-Threonate Melatonin Free Sleeping Aid - 90 Ct
Natures Craft$35.38579 rev
Trending
90-day click momentumMomentous Nightly Sleep Pack - Magnesium L-Threonate L-Theanine and Apigenin - NSF Certified for Sport - 30 Servings
Momentous$110.924.1★
Magnesium L-Threonate Complex with Apigenin and L-theanine 90 Capsules Patented Magtein Supplement
Why Not Natural$29.484.6★
Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills
TERRA ELMNT$29.164.4★
Magnesium Complex 1000mg L Theanine 200mg Apigenin 50mg Supplement with Mag Glycinate Citrate Malate Taurate + Chamomile 5-HTP Passion Flower Lemon Balm B6 Ashwagandha and L Tryptophan - Made in USA
Stamiron$24.204.4★
Sports Research Magnesium L-Threonate Capsules 2000mg - High-Absorption Magtein for Enhanced Brain Health Memory Focus & Restful Sleep Support - Vegan Non-GMO Gluten Free - 90 Count
Sports Research$28.334.7★
What reviews say buyers love and hate about magnesium threonate apigenin theanine
What buyers praise and complain about, mined from review topics.What buyers love
“Sleep like a baby”
“The quality seems solid”
“The best magnesium Ive ever bought”
“Great vitamin”
“Good Value”
“Works well”
“Great for focus”
“Accurate description”
“It helps me relax”
“helps reduce stress”
What buyers complain about
“Did not work at all for sleep”
“Not effective”
“Unclear dosage instructions”
“gave me headaches”
“Too expensive”
“Magnesium not for all”
“Poor Quality Control”
“Upset my stomach”
“Not NSF Certified”
“Maybe I read the description wrong”
Top return reasons
Common magnesium threonate apigenin theanine questions
- Is magnesium threonate apigenin theanine profitable to sell on Amazon United States?
- The niche generates $15K/yr across 12 tracked products. 90-day search growth is +22.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the magnesium threonate apigenin theanine niche?
- 11 brands and 39 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in magnesium threonate apigenin theanine?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
- When does demand for magnesium threonate apigenin theanine peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.9× the quietest.
- What does it cost to enter the magnesium threonate apigenin theanine niche?
- Listings span $22.76–$110.92; the average listing price is $37.84 (sweet spot $15–$100). The average incumbent carries 4,383 reviews — the moat a new listing must climb.