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Magnesium Spray

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -25.4% this quarter, so Magnesium Spray is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$4.4M/yr3.5M searches / yr
90-day growth
-25.4%search demand this quarter
Competition
70%top-5 click share · 12 brands · 577 sellers

Flapen Score

Magnesium Spray against its category

The dotted line is the Health & Household average. Past it, Magnesium Spray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Spray 3.5M times last year and spent an estimated $4.4M. The top 5 brands take 85% of clicks. Demand peaks in Aug–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
8.6%
Market size, estimated
$4.4Ma year
Peak month
August2.1× the quietest month
Top search term
magnesium spray822K searches a year

02 · Price

A sale here is worth $14.37.

Listings sell for $14.37 on average, from $8.75 to $34.39. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At $14.37 that is $359K to $431K a year per listing.

Average price
$14.37under the $15 to $100 sweet spot
Price range
$8.75–$34.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
25,000–30,000
Revenue per listing a year
$359K–$431K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #427 within Magnesium. It carries 8,678 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#427in Magnesium
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
8,678per listing
Listings tracked
17

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
49 months

Products

Top Magnesium Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

577

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

  • Brand 127%
  • Brand 225%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Magnesium Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Magnesium Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium spray822K/yr
  • magnesium oil660K/yr
  • magnesium oil spray207K/yr
  • magnesium spray for feet199K/yr
  • magnesium spray for sleep137K/yr
  • magnesium oil for feet620K/yr
  • dr teals magnesium spray235K/yr
  • pure magnesium oil spray96K/yr
  • magnesium spray for pain87K/yr
  • magnesium chloride spray27K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Spray

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
15%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Magnesium Spray questions

Answered from the same tracked data.