Magnesium Sleep Gummies
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.04avg listing price — sweet spot $15–$100
Price range
Great$10.61–$42.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$676K$676K/yr · 225K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,282.32avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Is magnesium sleep gummies profitable on Amazon?
According to Flapen's Amazon United States niche tracking, magnesium sleep gummies is a $676K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
magnesium sleep gummies market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $601K–$721K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #414
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.7%
- Avg brand age
- 33 months
- Avg seller age
- 154 days
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
593
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
15%
- NEVISS33%
- Natural Vitality31%
- Cytona6%
- OLLY6%
- VEV4%
- Natrol4%
- Open — no brand owns it (7 brands, 15%)
magnesium sleep gummies demand & seasonality
Weekly Amazon search volume, last 103 weeks — +3.3% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 5.2×
Top magnesium sleep gummies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- magnesium sleep gummies56K/yr
- magnesium gummies for sleep53K/yr
- calm sleep gummies36K/yr
- neviss magnesium glycinate gummies30K/yr
- magnesium for sleep gummies12K/yr
- sleep magnesium gummies8K/yr
- natural vitality sleep gummies11K/yr
- magnesium gummies sleep5K/yr
- calm melatonin gummies4K/yr
- calm sleep gummies for adults3K/yr
Top magnesium sleep gummies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natural Vitality Sleep Gummies | Magnesium Melatonin & L-Theanine Formula
Natural Vitality$23.484.5★3,044 rev
Magnesium Glycinate Gummies for Adults & Kids 4+ Sugar Free Magnesium Bisglycinate Supplement 400/200mg with B6D3 L-Theanine for Sleep & Relaxation Brain Muscle Melatonin Free Gummies 1Pack
NEVISS$20.024.5★1,360 rev
Magnesium Glycinate Gummies for Adults & Kids 4+ Sugar Free Magnesium Bisglycinate Supplement 400/200mg with B6D3 L-Theanine for Sleep & Relaxation Brain Muscle Melatonin Free Gummies 2Pack
NEVISS$35.194.6★1,285 rev
Magnesium Glycinate Gummies 600mg Sugar Free Magnesium Gummies for Adults Chewable Potassium Supplements for Body Support Zzz and Relaxation 120 Count
Cytona$19.114.5★2,531 rev
OLLY Relaxing Magnesium Gummies Supports Muscle Relaxation* Magnesium Citrate Raspberry Lavender Flavor 15 Day Supply - 60 Count
OLLY$13.134.6★1,550 rev
Newest
by launch date
Magnesium Sleep Gummies 400mg Calm Magnesium Complex Gummies for Sleep Support & Relaxation with L-Theanine & Ashwagandha Non Melatonin Sugar Free Vegan 60 Count
VitalityPeak$23.1338 rev
Magnesium Glycinate Gummies 400mg Sugar Free Magnesium Gummies for Sleep Muscle Support and Relaxation Calm Magnesium Supplements for Women and Men 90 Count
ZUNYOU$10.61255 rev
Natural Vitality Calm Sleep Melatonin 12mg Gummies
Natural Vitality$16.0938 rev
Neviss Magnesium Glycinate + Calcium Filled Gummies for Adults and Kids 4+ Kids Sleep Gummies Melatonin Free No Sugar Magnesium Supplement w/B6 D3 L-Theanine for Zzz Relax Brain Bone Muscle 2Pack
NEVISS$42.7755 rev
Neviss Magnesium Glycinate + Calcium Filled Gummies for Adults and Kids 4+ Kids Sleep Gummies Melatonin Free Sugar Free Magnesium Supplement with B6 D3 L-Theanine for Zzz & Relax Brain Bone Muscle
NEVISS$25.17315 rev
Trending
90-day click momentumNatural Vitality Calm Sleep Melatonin 12mg Gummies
Natural Vitality$16.094.4★
Magnesium Sleep Gummies 400mg Calm Magnesium Complex Gummies for Sleep Support & Relaxation with L-Theanine & Ashwagandha Non Melatonin Sugar Free Vegan 60 Count
VitalityPeak$23.134.6★
Nature Made High Absorption Magnesium Glycinate Gummies 40 Count
Nature Made$12.184.6★
Neviss Magnesium Glycinate + Calcium Filled Gummies for Adults and Kids 4+ Kids Sleep Gummies Melatonin Free No Sugar Magnesium Supplement w/B6 D3 L-Theanine for Zzz Relax Brain Bone Muscle 2Pack
NEVISS$42.774.8★
Plant People WonderSleep Mushroom Gummies Supplement for Sleep 60ct
Plant People$33.883.9★
What reviews say buyers love and hate about magnesium sleep gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Deep Sleep”
“Doesnt taste bad”
“Its Excellent quality care in my Humble opinion”
“Best Magnesium gummies out there”
“Flavor raspberry is good”
“And really works fast”
“Good value for money”
“Very calming”
“Helps a lot with overall anxiety”
“Not hard to chew”
What buyers complain about
“No sleep”
“No results”
“Horrible taste”
“I was low on magnesium”
“To expensive”
“Gave me heartburn”
“not many doses in the bottle”
“Some are hard some are soft”
“Barely chewable”
“Not as advertised”
Top return reasons
Common magnesium sleep gummies questions
- Is magnesium sleep gummies profitable to sell on Amazon United States?
- The niche generates $676K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the magnesium sleep gummies niche?
- 13 brands and 593 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in magnesium sleep gummies?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for magnesium sleep gummies peak?
- Demand peaks in Aug–Sep; the busiest month runs 5.2× the quietest.
- What does it cost to enter the magnesium sleep gummies niche?
- Listings span $10.61–$42.77; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 2,282 reviews — the moat a new listing must climb.