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Magnesium Malate

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -4.5% this quarter, so Magnesium Malate is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$2.5M/yr1.2M searches / yr
90-day growth
-4.5%search demand this quarter
Competition
52%top-5 click share · 20 brands · 36 sellers

Flapen Score

Magnesium Malate against its category

The dotted line is the Health & Household average. Past it, Magnesium Malate is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Malate market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Malate 1.2M times last year and spent an estimated $2.5M. The top 5 brands take 64% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
9.8%
Market size, estimated
$2.5Ma year
Peak month
May1.3× the quietest month
Top search term
magnesium malate833K searches a year

02 · Price

A sale here is worth $20.89.

Listings sell for $20.89 on average, from $8.81 to $52.64. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $20.89 that is $63K to $84K a year per listing.

Average price
$20.89inside the $15 to $100 sweet spot
Price range
$8.81–$52.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$63K–$84K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #552 within Magnesium. It carries 3,187 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#552in Magnesium
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,187per listing
Listings tracked
28

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Magnesium Malate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

36

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

30%

  • Brand 117%
  • Brand 214%
  • Brand 311%
  • Brand 411%
  • Brand 511%
  • Brand 65%

Demand

Magnesium Malate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Magnesium Malate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium malate833K/yr
  • magnesium malate capsules104K/yr
  • malato de magnesio69K/yr
  • magnesium malate supplement19K/yr
  • magnesium malate 400mg24K/yr
  • malato de magnesio para mujeres27K/yr
  • magnesio malato18K/yr
  • source naturals magnesium malate13K/yr
  • magnesium malate 500mg7K/yr
  • magnesio malato 1000mg11K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Malate

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Magnesium”
13%of negative reviews mention “Magnesium”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not pure magnesium malate”
A buyer, on “Magnesium”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Magnesium Malate questions

Answered from the same tracked data.