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Magnesium Lactate

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Magnesium Lactate is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$938K/yr313K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
55%top-5 click share · 6 brands · 21 sellers

Flapen Score

Magnesium Lactate against its category

The dotted line is the Health & Household average. Past it, Magnesium Lactate is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Lactate market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Lactate 313K times last year and spent an estimated $938K. The top 5 brands take 98% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $938K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
7.4%
Market size, estimated
$938Ka year
Top search term
standard process supplements162K searches a year

02 · Price

A sale here is worth $40.23.

Listings sell for $40.23 on average, from $15.54 to $89.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $40.23 that is $20K to $30K a year per listing.

Average price
$40.23inside the $15 to $100 sweet spot
Price range
$15.54–$89.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$20K–$30K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #849 within Magnesium. It carries 1,258 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#849in Magnesium
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,258per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Magnesium Lactate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

21

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Brand 177%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Magnesium Lactate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 4.4× · 10 of 12 months tracked

Search terms

Top Magnesium Lactate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • standard process supplements162K/yr
  • standard process63K/yr
  • magnesium lactate31K/yr
  • standard process magnesium16K/yr
  • symplex f standard process8K/yr
  • magnesium lactate standard process9K/yr
  • standard process magnesium lactate9K/yr
  • magnesium lactate 84 mg4K/yr
  • standard process magnesium glycinate4K/yr
  • standard process symplex f3K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Lactate

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Magnesium Lactate questions

Answered from the same tracked data.