Magnesium Lactate
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Magnesium Lactate is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $938K/yr313K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 21 sellers
Flapen Score
Magnesium Lactate against its category
The dotted line is the Health & Household average. Past it, Magnesium Lactate is stronger. Inside it, weaker.
Market
The Magnesium Lactate market on Amazon at a glance
Shoppers on Amazon United States searched for Magnesium Lactate 313K times last year and spent an estimated $938K. The top 5 brands take 98% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $938K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $938Ka year
- Top search term
- standard process supplements162K searches a year
02 · Price
A sale here is worth $40.23.
Listings sell for $40.23 on average, from $15.54 to $89.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $40.23 that is $20K to $30K a year per listing.
- Average price
- $40.23inside the $15 to $100 sweet spot
- Price range
- $15.54–$89.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $20K–$30K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #849 within Magnesium. It carries 1,258 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #849in Magnesium
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,258per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Magnesium Lactate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Standard Process Magnesium Lactate - Energy Support Supplement - Aids Healthy Bones & Muscle Relaxation - Helps Maintain Heart Health - Vegan & Gluten-Free - 60 Tablets (30 Servings)
- Price
- $40.54
- Rating
- 4.7/5
- Reviews
- 1,423
- Age
- 11mo ago

Swanson Magnesium Lactate - Lactose-Free Mineral Supplement for Muscle & Bone Health Support* - Gentle on the Stomach - Non-GMO & Gluten-Free - 120 Capsules
- Price
- $19.14
- Rating
- 4.5/5
- Reviews
- 601
- Age
- 13y ago

Standard Process Inc. Zypan - Digestive Health Support Supplement - HCI with Pancreatin Betaine Hydrochloride & Pepsin - Macronutrient Digestion - 90 Tablets
- Price
- $21.71
- Rating
- 4.7/5
- Reviews
- 3,263
- Age
- 18y ago

Standard Process General Health Pack - Daily Multivitamin & Mineral Supplement - Supports Foundational Health & Immune Function - 60 Packs
- Price
- $89.73
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 15y ago

Standard Process E-Z Mg - Central Nervous System Health Supplement - Contains Magnesium Iron & Vitamin K1 - Aids Sleep Pathways - Gluten-Free Non-Dairy & Non-Soy - 180 Tablets (30 Servings)
- Price
- $68.76
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 5y ago
Trending
estimated 90-day click momentum
Standard Process Antronex Liver Health Dietary Supplement - Gluten-Free Non-Dairy Non-Soy & Non-Grain Immune Care - 330 Tablets
- Price
- $56.22
- Rating
- 4.7/5
- Reviews
- 1,883
- Age
- 18y ago

Nutricost Magnesium Lactate (210mg) 180 Capsules - Vegan GMO-Free Gluten-Free 60 Servings
- Price
- $15.54
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 7mo ago

Extended Release Magnesium Lactate Delivery for 10x Better Absorption-Mag-Tab SR (Sustained Release) 100 Count-Supports Sleep Muscle Cramps Magnesium Deficiency Health Issue
- Price
- $39.16
- Rating
- 4.7/5
- Reviews
- 700
- Age
- 19y ago

Standard Process Catalyn - General Well-Being Tablet to Aid Antioxidant Activity - Contains Vitamins A B6 & D - Designed to Bridge Nutritional Gaps - Non-Dairy & Non-Soy - 90 Tablets (30 Servings)
- Price
- $18.68
- Rating
- 4.7/5
- Reviews
- 777
- Age
- 24y ago

Standard Process Inc. Whole Body Multisystem Support Supplement for Canines - Nutritional Powder for Daily Health Maintenance - 25 g
- Price
- $21.40
- Rating
- 4.6/5
- Reviews
- 459
- Age
- 12y ago
Newest
by launch date
Nutricost Magnesium Lactate (210mg) 180 Capsules - Vegan GMO-Free Gluten-Free 60 Servings
- Price
- $15.54
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 7mo ago

Standard Process Magnesium Lactate - Energy Support Supplement - Aids Healthy Bones & Muscle Relaxation - Helps Maintain Heart Health - Vegan & Gluten-Free - 60 Tablets (30 Servings)
- Price
- $40.54
- Rating
- 4.7/5
- Reviews
- 1,423
- Age
- 11mo ago

Vitamatic Magnesium Lactate 2000mg per Serving 180 Tablets Supports Muscle Heart Bone & Nervous System Health* Non-GMO Gluten Free No Artificial Additives
- Price
- $18.40
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 1y ago

Standard Process ProSynbiotic - Whole Food Bowel Immune Support Digestion and Digestive Health with Bifidobacterium Chicory Root Lactobacillus Acidophilus and Inulin - Vegetarian - 90 Capsules
- Price
- $52.88
- Rating
- 4.8/5
- Reviews
- 301
- Age
- 2y ago

Standard Process Drenamin - Adrenal Function Supplement for Healthy Stress Response - Supports Healthy Energy Production & Metabolism - Gluten-Free Non-Dairy & Non-Soy - 90 Tablets (90 Servings)
- Price
- $52.82
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
21
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 95%
Open market
0%
- Standard Process Inc.77%
- Swanson10%
- Standard Process4%
- Nutricost4%
- Vitamatic4%
- MAG-TAB SR2%
- Open — no brand owns it (0%)
Demand
Magnesium Lactate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 4.4× · 10 of 12 months tracked
Search terms
Top Magnesium Lactate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- standard process supplements162K/yr
- standard process63K/yr
- magnesium lactate31K/yr
- standard process magnesium16K/yr
- symplex f standard process8K/yr
- magnesium lactate standard process9K/yr
- standard process magnesium lactate9K/yr
- magnesium lactate 84 mg4K/yr
- standard process magnesium glycinate4K/yr
- standard process symplex f3K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Lactate
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Lactate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









