Is magnesium l-threonate gummies profitable to sell on Amazon United States?

The niche generates $222K/yr across 31 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (68/100).

How competitive is the magnesium l-threonate gummies niche?

25 brands and 556 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in magnesium l-threonate gummies?

Top complaints mined from reviews: Taste-Overall, Sleep Quality, Magnesium. The return rate is 0.0%.

When does demand for magnesium l-threonate gummies peak?

Demand peaks in May; the busiest month runs 1.8× the quietest.

What does it cost to enter the magnesium l-threonate gummies niche?

Listings span $9.74–$48.10; the average listing price is $24.33 (sweet spot $15–$100). The average incumbent carries 2,488 reviews — the moat a new listing must climb.

Magnesium L-threonate Gummies

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.33

avg listing price — sweet spot $15–$100

Price range

Great$9.74–$48.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Market size

Okay$222K

$222K/yr · 119K searches

Review moat

Okay2,488.1

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand Low Review Barrier

Is magnesium l-threonate gummies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, magnesium l-threonate gummies is a $222K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May. Verdict: Worth a look — 68/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

magnesium l-threonate gummies market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $195K–$243K; units × avg price
Conversion rate: 7.7%
Avg BSR: #860
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 16.5%
Avg brand age: 31 months
Avg seller age: 163 days

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

556

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

41%

Top 20: 88%

Open market

38%

CocoaNee16%
BVIVLOO15%
Life Extension10%
Oakevlp8%
Pharmlitalia7%
VAJYKEWJY7%

magnesium l-threonate gummies demand & seasonality

Weekly Amazon search volume, last 101 weeks — +17.3% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.8×

Open Trend

Top magnesium l-threonate gummies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

magnesium l-threonate gummies50K/yr +23.7%4.4% conv.
magnesium threonate gummies46K/yr +3.7%4.1% conv.
magnesium l threonate gummies12K/yr +17.8%5.7% conv.
magnesium l-threonate gummy7K/yr +39.9%2.1% conv.
magtein gummies4K/yr +48.9%3.2% conv.

All search terms

Top magnesium l-threonate gummies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3000mg Liposomal Magnesium Threonate Gummies Magnesium Glycinate Supplements Liposomal Enhance 98% Absorption Muscle Relaxation Calm Mood Support & Energy Support for Adults Strawberry Flavor

CocoaNee$26.374.5★120 rev

1000mg Magnesium L-Threonate Gummies for Adults - Muscle & Nervous System Support Vegan Sugar-Free Raspberry Flavor 60 Gummies

BVIVLOO$14.564.4★94 rev

Magnesium L-Threonate Gummies - 2000mg for Brain Muscle & Nervous System Support. Sugar-Free Raspberry Flavor 60 Count for Kids & Adults

VAJYKEWJY$16.634.4★74 rev

1000mg Magnesium L-Threonate Gummies for Kids & Adults - Muscle & Nervous System Support Vegan Sugar-Free Strawberry Flavor 120 Gummies

BVIVLOO$28.184.7★158 rev

Life Extension Gummy Science Neuro-Mag Magnesium L-Threonate Memory Support Quick Thinking cognition Magnesium Supplement Gluten-Free Non-GMO Orange Flavor 60 Gummies

Life Extension$25.783.9★92 rev

Newest

by launch date

2 Pack Liposomal Magnesium Threonate High-Potency 3000mg Gummies Liposomal Enhance 98% Absorption Magnesium L-Threonate Supplements Muscle & Bone Wellness for Kids & Adults

Oakevlp$27.0013 rev

2mo ago

3 Pack Liposomal Magnesium Threonate High-Potency 3000mg Gummies Liposomal Enhance 98% Absorption Magnesium L-Threonate Supplements Muscle & Bone Wellness for Kids & Adults

Oakevlp$35.8413 rev

5mo ago

Magnesium Supplement 2000mg for Better Sleep - Supplements for Memory and Focus - High Absorption Muscle and Brain Support - Stress Relief - 60 Count (Pack of 1) Strawberry

Pharmlitalia$23.4424 rev

8mo ago

1000mg Magnesium L-Threonate Gummies for Adults - Muscle & Nervous System Support Vegan Sugar-Free Raspberry Flavor 60 Gummies

BVIVLOO$14.5694 rev

10mo ago

1000mg Magnesium L-Threonate Gummies for Adults - Muscle & Nervous System Support Vegan Sugar-Free Raspberry Flavor 120 Gummies

BVIVLOO$19.9194 rev

10mo ago

What reviews say buyers love and hate about magnesium l-threonate gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality22%

“Help with sleep”

Taste-Overall12%

“Good taste”

Magnesium10%

“Great Magnesium Gummies”

Quality-Overall10%

“EXCELLENT PRODUCT”

Efficiency3%

“Works well”

Flavor3%

“fruity flavor”

Soothing Effect3%

“it relaxes me”

Value For Money3%

“is affordable”

Vitamin3%

“Great vitamin supplement”

Stress/Anxiety3%

“Helps with my anxiety”

What buyers complain about

Taste-Overall14%

“Taste like chemicals”

Sleep Quality12%

“Didnt help with sleep”

Magnesium5%

“Magnesium not for all”

Dosage5%

“Unclear dosage instructions”

Side Effects4%

“unpleasant side effects”

Value For Money4%

“Not worth it”

Functionality-Overall3%

“These do nothing”

Quality-Overall3%

“Poor Quality Control”

Texture/Consistency-Overall2%

“Horrible texture”

Flavor2%

“They have that artificial cherry cough syrup flavor”

Top return reasons

Magnesium24%

Functionality-Overall14%

Value For Money8%

Flavor8%

Taste-Overall7%

Sweetness5%

Fever Relief5%

Texture/Consistency-Overall3%

Dilute/Watery3%

Moist/Dry3%

Common magnesium l-threonate gummies questions

Is magnesium l-threonate gummies profitable to sell on Amazon United States?: The niche generates $222K/yr across 31 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (68/100).
How competitive is the magnesium l-threonate gummies niche?: 25 brands and 556 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in magnesium l-threonate gummies?: Top complaints mined from reviews: Taste-Overall, Sleep Quality, Magnesium. The return rate is 0.0%.
When does demand for magnesium l-threonate gummies peak?: Demand peaks in May; the busiest month runs 1.8× the quietest.
What does it cost to enter the magnesium l-threonate gummies niche?: Listings span $9.74–$48.10; the average listing price is $24.33 (sweet spot $15–$100). The average incumbent carries 2,488 reviews — the moat a new listing must climb.