Skip to content

Magnesium L-threonate

Maybe

Shoppers spend an estimated $15.2M a year here. But demand is soft, at -6.0% this quarter, so Magnesium L-threonate is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$15.2M/yr4.5M searches / yr
90-day growth
-6.0%search demand this quarter
Competition
65%top-5 click share · 18 brands · 63 sellers

Flapen Score

Magnesium L-threonate against its category

The dotted line is the Health & Household average. Past it, Magnesium L-threonate is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium L-threonate market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium L-threonate 4.5M times last year and spent an estimated $15.2M. The top 5 brands take 75% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.2M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
9.3%
Market size, estimated
$15.2Ma year
Peak month
February1.5× the quietest month
Top search term
magnesium l-threonate2.1M searches a year

02 · Price

A sale here is worth $36.32.

Listings sell for $36.32 on average, from $14.11 to $84.91. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $36.32 that is $726K to $908K a year per listing.

Average price
$36.32inside the $15 to $100 sweet spot
Price range
$14.11–$84.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
20,000–25,000
Revenue per listing a year
$726K–$908K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #240 within Magnesium. It carries 4,963 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#240in Magnesium
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
4,963per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Magnesium L-threonate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

63

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

22%

  • Brand 123%
  • Brand 222%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Magnesium L-threonate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Magnesium L-threonate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium l-threonate2.1M/yr
  • magnesium threonate1.0M/yr
  • magnesium l threonate264K/yr
  • magtein207K/yr
  • magnesium threonate supplement138K/yr
  • treonato de magnesio136K/yr
  • magtein magnesium l-threonate118K/yr
  • l threonate magnesium56K/yr
  • magnesium threonate and glycinate37K/yr
  • magnesio treonato55K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium L-threonate

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Sleep Quality”
14%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt help with sleep”
A buyer, on “Sleep Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Magnesium L-threonate questions

Answered from the same tracked data.