Magnesium L-threonate
MaybeShoppers spend an estimated $15.2M a year here. But demand is soft, at -6.0% this quarter, so Magnesium L-threonate is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $15.2M/yr4.5M searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 65%top-5 click share · 18 brands · 63 sellers
Flapen Score
Magnesium L-threonate against its category
The dotted line is the Health & Household average. Past it, Magnesium L-threonate is stronger. Inside it, weaker.
Market
The Magnesium L-threonate market on Amazon at a glance
Shoppers on Amazon United States searched for Magnesium L-threonate 4.5M times last year and spent an estimated $15.2M. The top 5 brands take 75% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.2M a year.
- Searches, last 12 months
- 4.5M
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $15.2Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- magnesium l-threonate2.1M searches a year
02 · Price
A sale here is worth $36.32.
Listings sell for $36.32 on average, from $14.11 to $84.91. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $36.32 that is $726K to $908K a year per listing.
- Average price
- $36.32inside the $15 to $100 sweet spot
- Price range
- $14.11–$84.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $726K–$908K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #240 within Magnesium. It carries 4,963 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #240in Magnesium
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 4,963per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Magnesium L-threonate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magnesium L Threonate Magtein - NSF Certified - Sleep and Cognitive Support High Absorption Most Bioavailable Form of Magnesium 2 000 mg 120 Capsules
- Price
- $29.00
- Rating
- 4.6/5
- Reviews
- 19,388
- Age
- 9y ago

Life Extension Neuro-Mag Magnesium L-Threonate Memory Health Quick Thinking Cognitive Health Support Vegetarian Non-GMO 90 Vegetarian Capsules (144 mg from 2000 mg Magtein magnesium L-threonate
- Price
- $29.01
- Rating
- 4.6/5
- Reviews
- 24,338
- Age
- 9y ago

Sports Research Magnesium L-Threonate 2000mg w/Magtein 90 Count
- Price
- $28.35
- Rating
- 4.8/5
- Reviews
- 2,673
- Age
- 4y ago

Kappa Nutrition Powered by Magbrain Magnesium L-Threonate Plant-Based 420mg Elemental Magnesium (3 Capsules) from 2 253mg 120 Vegan Capsules Brain Sleep & Muscle Support.
- Price
- $26.18
- Rating
- 4.7/5
- Reviews
- 6,509
- Age
- 5y ago

NOW Foods Supplements Magtein with patented form of Magnesium (Mg) Cognitive Support* 90 Veg Capsules
- Price
- $29.34
- Rating
- 4.6/5
- Reviews
- 7,361
- Age
- 12y ago
Trending
estimated 90-day click momentum
Magnesium L-Threonate Plant-Based 3 in 1 Powered by Magbrain Magnesium L-Threonate Plant-Based | Magnesium Bisglycinate & Magnesium Malate | Up to 420 mg Elemental Magnesium | 90 Vegan Capsules.
- Price
- $21.50
- Rating
- 4.7/5
- Reviews
- 6,509
- Age
- 4y ago

Kappa Nutrition Powered by Magbrain Magnesium L-Threonate Plant-Based 420mg Elemental Magnesium (3 Capsules) from 2 253mg 120 Vegan Capsules Brain Sleep & Muscle Support.
- Price
- $26.18
- Rating
- 4.7/5
- Reviews
- 6,509
- Age
- 5y ago

MagEnhance Magnesium Complex Magtein L-Threonate Glycinate for Sleep
- Price
- $29.35
- Rating
- 4.6/5
- Reviews
- 7,540
- Age
- 9y ago

Vocks Magnesium L-Threonate 2000 mg | Brain Magnesium for Memory Focus Sleep Anxiety and Cognitive Support | Vegan Non-GMO Gluten-Free | Third-Party Tested for Purity | 90 Count
- Price
- $15.69
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 1y ago

Metagenics Magnesium L-Threonate - Magtein Magnesium for Brain Health Memory Learning & Cognitive Support - Clinically Studied Bioavailable Form - Non-GMO Gluten-Free Vegan - 120 Capsules
- Price
- $68.57
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 6y ago
Newest
by launch date
Qunol Q-Mag Magnesium L-Threonate Tablets 2000mg of Magtein to Help Support Cognitive Performance Improve Mental Alertness & Productivity Supports Restful Sleep High Absorption 60 Count
- Price
- $31.47
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 9mo ago

Vocks Magnesium L-Threonate 2000 mg | Brain Magnesium for Memory Focus Sleep Anxiety and Cognitive Support | Vegan Non-GMO Gluten-Free | Third-Party Tested for Purity | 90 Count
- Price
- $15.69
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 1y ago

Magnesium L-Threonate Plant-Based 3 in 1 Powered by Magbrain Magnesium L-Threonate Plant-Based | Magnesium Bisglycinate & Magnesium Malate | Up to 420 mg Elemental Magnesium | 60 Vegan Capsules.
- Price
- $14.11
- Rating
- 4.7/5
- Reviews
- 6,509
- Age
- 1y ago

Sports Research Magnesium L-Threonate 2000mg w/Magtein 180 Count
- Price
- $54.49
- Rating
- 4.8/5
- Reviews
- 2,673
- Age
- 2y ago

Now Foods Supplements Magtein Magnesium L-Threonate Cognitive Support* 180 Veg Capsules
- Price
- $53.69
- Rating
- 4.6/5
- Reviews
- 7,361
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
63
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 98%
Open market
22%
- Double Wood Supplements23%
- Life Extension22%
- Sports Research14%
- KAPPA NUTRITION9%
- NOW Foods7%
- Nature Made4%
Demand
Magnesium L-threonate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Magnesium L-threonate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium l-threonate2.1M/yr
- magnesium threonate1.0M/yr
- magnesium l threonate264K/yr
- magtein207K/yr
- magnesium threonate supplement138K/yr
- treonato de magnesio136K/yr
- magtein magnesium l-threonate118K/yr
- l threonate magnesium56K/yr
- magnesium threonate and glycinate37K/yr
- magnesio treonato55K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium L-threonate
We read the reviews and the return reasons for every product selling here.
“Didnt help with sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium L-threonate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









