Magnesium Glycinate Softgels
Worth a lookShows low returns (0.0%), but a deep review moat (9,345 avg reviews) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.10–$32.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$185K$185K/yr · 194K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,345.42avg incumbent reviews — the moat a new listing must climb
Is magnesium glycinate softgels profitable on Amazon?
According to Flapen's Amazon United States niche tracking, magnesium glycinate softgels is a $185K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
magnesium glycinate softgels market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $207K–$248K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #318
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 145 days
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
687
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
23%
- Alliwise34%
- Nature Made15%
- HZZYPLANT13%
- BioSchwartz6%
- Nature's Truth5%
- NATURE'S BRANCH4%
magnesium glycinate softgels demand & seasonality
Weekly Amazon search volume, last 82 weeks — +2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top magnesium glycinate softgels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- magnesium glycinate softgels35K/yr
- magnesium glycinate small pills29K/yr
- magnesium softgels20K/yr
- magnesium gel capsules16K/yr
- magnesium glycinate gel caps14K/yr
- magnesium small capsules8K/yr
- magnesium glycinate easy to swallow9K/yr
- magnesium glycinate small capsules6K/yr
- magnesium glycinate soft gels6K/yr
- small magnesium glycinate pills6K/yr
Top magnesium glycinate softgels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magnesium Glycinate 400mg Softgels Small Easy to Swallow Magnesium Capsules
Alliwise$23.194.5★1,563 rev
Magnesium Glycinate 500mg Softgels High Absorption Magnesium Supplement Softgel Capsules for Muscle Heart Sleep & Bone Support Stress Relief Nerve Health & Metabolism Non-GMO 2 Month Supply
HZZYPLANT$9.934.1★428 rev
Magnesium Glycinate 500mg Softgels Small Easy Swallow Magnesium Supplement
Alliwise$23.114.5★531 rev
Magnesium Glycinate 400mg Softgels with Vitamin D3 K2 120 Gelcaps
Alliwise$23.644.5★843 rev
BioSchwartz Magnesium Glycinate 500mg Capsules (120 Mini Caps) Maximum Absorption Magnesium Supplement for Healthy Nerves Muscles Heart Mood and Sleep Support (Vegan Gluten-Free Non-GMO)
BioSchwartz$13.694.7★1,275 rev
Newest
by launch date
Micro Ingredients Magnesium Glycinate 800 mg Per Serving 240 Softgels | Chelated Magnesium Supplement with MCT Oil | Non-GMO Gluten Free No Soy
Micro Ingredients$20.4497 rev
Magnesium Glycinate Softgels - High Absorption Pure Magnesium Glycinate 400mg for Sleep Calm Muscle Relaxation Heart Bone & Nerve Support for Women & Men - 100% Chelated & Purified Supplement
JINGYAT$11.93104 rev
Natures Truth Magnesium Glycinate 250mg | 120 Softgels | High Absorption
Nature's Truth$17.96195 rev
Magnesium Glycinate 500mg Softgels High Absorption Magnesium Supplement Softgel Capsules for Muscle Heart Sleep & Bone Support Stress Relief Nerve Health & Metabolism Non-GMO 2 Month Supply
HZZYPLANT$9.93428 rev
Magnesium Glycinate Softgels High Absorption Magnesium Glycinate 400mg Supplement for Muscle Heart Sleep & Bone Support Bisglycinate Softgel Capsules Supplement Vegan Non-GMO 2 Month Supply
HZZYPLANT$9.87296 rev
Trending
90-day click momentumMicro Ingredients Magnesium Glycinate 800 mg Per Serving 240 Softgels | Chelated Magnesium Supplement with MCT Oil | Non-GMO Gluten Free No Soy
Micro Ingredients$20.444.3★
Nature Made Magnesium Oxide Extra Strength 400 mg 60 Softgels
Nature Made$10.074.7★
Magnesium Glycinate 400mg | 200 Tablets | High Absorption Mag Supplements for Sleep Leg Cramps Heart Muscle Calm | Non Buffered Bisglycinate Extra Strength for Women and Men Tablets Not Capsules
NATURE'S BRANCH$19.464.6★
Magnesium Glycinate Softgels - High Absorption Pure Magnesium Glycinate 400mg for Sleep Calm Muscle Relaxation Heart Bone & Nerve Support for Women & Men - 100% Chelated & Purified Supplement
JINGYAT$11.934.0★
Magnesium Glycinate 500mg | High Absorption | Sleep Muscle Bone Heart Health & Relaxation Support for Women & Men | Chelated Mag Glycinate | Magnesium Supplement | Vegan & Non-GMO | 120 Capsules
Nobi Nutrition$15.154.6★
What reviews say buyers love and hate about magnesium glycinate softgels
What buyers praise and complain about, mined from review topics.What buyers love
“I fall asleep easily”
“Amazing quality”
“Great magnesium tablets”
“They are affordable”
“As advertised”
“A good vitamin supplement”
“Easier to swallow”
“Eases muscle cramping”
“Good works as intended”
“Works great for joint pain”
What buyers complain about
“Too much magnesium”
“Does not help you sleep”
“Misleading dosage”
“the bottle is very small”
“fishy smell”
“Poor taste”
“like others say is not a good chew; more mushy”
“Woke up with a headache”
“Miss leading information”
“Not effective”
Top return reasons
Common magnesium glycinate softgels questions
- Is magnesium glycinate softgels profitable to sell on Amazon United States?
- The niche generates $185K/yr across 33 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the magnesium glycinate softgels niche?
- 20 brands and 687 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in magnesium glycinate softgels?
- Top complaints mined from reviews: Magnesium, Sleep Quality, Dosage. The return rate is 0.0%.
- When does demand for magnesium glycinate softgels peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the magnesium glycinate softgels niche?
- Listings span $4.10–$32.57; the average listing price is $16.54 (sweet spot $15–$100). The average incumbent carries 9,345 reviews — the moat a new listing must climb.