Magnesium Glycinate Powder
PassMagnesium Glycinate Powder scores 69 out of 100, a Pass. Shoppers spend an estimated $2.2M a year here, demand is soft, at -6.4% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 14,768 Health & Household niches · +20 vs the category median of 4969
- Market size
- $2.2M/yr1.4M searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 605 sellers
Flapen Score
Magnesium Glycinate Powder against its category
The dotted line is the Health & Household average. Past it, Magnesium Glycinate Powder is stronger. Inside it, weaker.
Market
The Magnesium Glycinate Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Magnesium Glycinate Powder 1.4M times last year and spent an estimated $2.2M. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $2.2Ma year
- Peak month
- January2.0× the quietest month
- Top search term
- magnesium glycinate powder635K searches a year
02 · Price
A sale here is worth $24.81.
Listings sell for $24.81 on average, from $9.92 to $50.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $24.81 that is $50K to $62K a year per listing.
- Average price
- $24.81inside the $15 to $100 sweet spot
- Price range
- $9.92–$50.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $50K–$62K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #454 within Magnesium. It carries 5,510 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #454in Magnesium
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 5,510per listing
- Listings tracked
- 36
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Magnesium Glycinate Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost Magnesium Glycinate Powder (250 Grams) Unflavored
- Price
- $19.50
- Rating
- 4.4/5
- Reviews
- 1,553
- Age
- 9y ago

Natural Vitality Calm Magnesium Powder
- Price
- $22.29
- Rating
- 4.6/5
- Reviews
- 42,432
- Age
- 18y ago

Magnesium Powder 420mg Per Serving 12oz (56 Servings) | Sugar Free Lemonade Flavor | Magnesium Glycinate Powder Supplement with Elemental Form | Chelated Minerals | Non-GMO Vegan
- Price
- $17.36
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 8mo ago

Trace Minerals Magnesium Glycinate Powder Mixed Berry Lemonade
- Price
- $20.01
- Rating
- 4.6/5
- Reviews
- 443
- Age
- 2y ago

Magnesium Glycinate Powder + L-Theanine | 60 Servings | 300 mg per Scoop High Absorption Chelated Magnesium Powder for Sleep - Natural Mixed Berry Flavor No Sugar Support Restful Sleep & Relaxation
- Price
- $26.10
- Rating
- 4.5/5
- Reviews
- 427
- Age
- 1y ago
Trending
estimated 90-day click momentum
Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix
- Price
- $19.00
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 1y ago

Magnesium Bisglycinate Powder Chelated Supplement 60 Servings 237g
- Price
- $19.79
- Rating
- 4.6/5
- Reviews
- 15,881
- Age
- 5mo ago

Magnesium Powder 420mg Per Serving 12oz (56 Servings) | Sugar Free Lemonade Flavor | Magnesium Glycinate Powder Supplement with Elemental Form | Chelated Minerals | Non-GMO Vegan
- Price
- $17.36
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 8mo ago

Nature Made High Absorption Magnesium Complex Drink Mix Powder 96 g
- Price
- $17.17
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 1y ago

Nutricost Magnesium Glycinate Capsules (210mg) 360 Capsules
- Price
- $23.48
- Rating
- 4.7/5
- Reviews
- 3,197
- Age
- 2y ago
Newest
by launch date
Magnesium Bisglycinate Powder Chelated Supplement 60 Servings 237g
- Price
- $19.79
- Rating
- 4.6/5
- Reviews
- 15,881
- Age
- 5mo ago

Magnesium Powder 420mg Per Serving 12oz (56 Servings) | Sugar Free Lemonade Flavor | Magnesium Glycinate Powder Supplement with Elemental Form | Chelated Minerals | Non-GMO Vegan
- Price
- $17.36
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 8mo ago

ZEBORA Magnesium Powder for Sleep Muscle & Brain Health 10.58oz (300g)
- Price
- $17.76
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 10mo ago

Magnesium Glycinate Powder 400MG Sleep & Relaxation Support Sugar-Free
- Price
- $19.40
- Rating
- 4.6/5
- Reviews
- 6,787
- Age
- 11mo ago

Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix
- Price
- $19.00
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
26 rising
Sellers
605
Est. top-5 brand share
56%
Top 20: 93%
Est. top-5 click share
38%
Top 20: 79%
Open market
40%
- Nutricost27%
- Natural Vitality11%
- Micro Ingredients9%
- Pure Encapsulations6%
- THORNE5%
- Trace Minerals4%
Demand
Magnesium Glycinate Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Magnesium Glycinate Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium glycinate powder635K/yr
- magnesium powder368K/yr
- nutricost magnesium glycinate69K/yr
- magnesium powder for sleep77K/yr
- magnesio en polvo39K/yr
- magnesium glycinate powder unflavored24K/yr
- magnesium powder supplement29K/yr
- magnesium glycinate drink20K/yr
- magnesium glycinate powder for sleep28K/yr
- glicinato de magnesio en polvo17K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Glycinate Powder
We read the reviews and the return reasons for every product selling here.
“Awful tasting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Glycinate Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









