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Magnesium Glycinate Powder

Pass

Magnesium Glycinate Powder scores 69 out of 100, a Pass. Shoppers spend an estimated $2.2M a year here, demand is soft, at -6.4% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 14,768 Health & Household niches · +20 vs the category median of 49
Market size
$2.2M/yr1.4M searches / yr
90-day growth
-6.4%search demand this quarter
Competition
38%top-5 click share · 26 brands · 605 sellers

Flapen Score

Magnesium Glycinate Powder against its category

The dotted line is the Health & Household average. Past it, Magnesium Glycinate Powder is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Glycinate Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Glycinate Powder 1.4M times last year and spent an estimated $2.2M. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
6.2%
Market size, estimated
$2.2Ma year
Peak month
January2.0× the quietest month
Top search term
magnesium glycinate powder635K searches a year

02 · Price

A sale here is worth $24.81.

Listings sell for $24.81 on average, from $9.92 to $50.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $24.81 that is $50K to $62K a year per listing.

Average price
$24.81inside the $15 to $100 sweet spot
Price range
$9.92–$50.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$50K–$62K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #454 within Magnesium. It carries 5,510 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#454in Magnesium
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
5,510per listing
Listings tracked
36

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Magnesium Glycinate Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

605

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

38%

Top 20: 79%

Open market

40%

  • Brand 127%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Magnesium Glycinate Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Magnesium Glycinate Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium glycinate powder635K/yr
  • magnesium powder368K/yr
  • nutricost magnesium glycinate69K/yr
  • magnesium powder for sleep77K/yr
  • magnesio en polvo39K/yr
  • magnesium glycinate powder unflavored24K/yr
  • magnesium powder supplement29K/yr
  • magnesium glycinate drink20K/yr
  • magnesium glycinate powder for sleep28K/yr
  • glicinato de magnesio en polvo17K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Glycinate Powder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Sleep Quality”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful tasting”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magnesium Glycinate Powder questions

Answered from the same tracked data.