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Magnesium Glycinate

Pass

Magnesium Glycinate scores 65 out of 100, a Pass. Shoppers spend an estimated $94.7M a year here, demand is soft, at -2.6% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$94.7M/yr40.6M searches / yr
90-day growth
-2.6%search demand this quarter
Competition
51%top-5 click share · 20 brands · 695 sellers

Flapen Score

Magnesium Glycinate against its category

The dotted line is the Health & Household average. Past it, Magnesium Glycinate is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Glycinate market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Glycinate 40.6M times last year and spent an estimated $94.7M. The top 5 brands take 64% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 40.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94.7M a year.

Searches, last 12 months
40.6M
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
12.2%
Market size, estimated
$94.7Ma year
Peak month
January1.5× the quietest month
Top search term
magnesium glycinate24.0M searches a year

02 · Price

A sale here is worth $19.10.

Listings sell for $19.10 on average, from $6.80 to $45.01. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 150,000 to 200,000 of them. At $19.10 that is $2.9M to $3.8M a year per listing.

Average price
$19.10inside the $15 to $100 sweet spot
Price range
$6.80–$45.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
150,000–200,000
Revenue per listing a year
$2.9M–$3.8M
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Magnesium. It carries 19,679 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Magnesium
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
19,679per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Magnesium Glycinate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

695

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

30%

  • Brand 124%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Magnesium Glycinate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Magnesium Glycinate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium glycinate24.0M/yr
  • magnesium8.8M/yr
  • magnesium glycinate 500mg1.6M/yr
  • magnesium glycinate 400mg1.9M/yr
  • glicinato de magnesio638K/yr
  • magnesio616K/yr
  • pure magnesium glycinate474K/yr
  • magnesium supplement844K/yr
  • magnesio glycinate293K/yr
  • magnesium for sleep457K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Glycinate

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Sleep Quality”
11%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not help with sleep”
A buyer, on “Sleep Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magnesium Glycinate questions

Answered from the same tracked data.