Magnesium Glycinate
PassMagnesium Glycinate scores 65 out of 100, a Pass. Shoppers spend an estimated $94.7M a year here, demand is soft, at -2.6% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $94.7M/yr40.6M searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 51%top-5 click share · 20 brands · 695 sellers
Flapen Score
Magnesium Glycinate against its category
The dotted line is the Health & Household average. Past it, Magnesium Glycinate is stronger. Inside it, weaker.
Market
The Magnesium Glycinate market on Amazon at a glance
Shoppers on Amazon United States searched for Magnesium Glycinate 40.6M times last year and spent an estimated $94.7M. The top 5 brands take 64% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 40.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94.7M a year.
- Searches, last 12 months
- 40.6M
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $94.7Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- magnesium glycinate24.0M searches a year
02 · Price
A sale here is worth $19.10.
Listings sell for $19.10 on average, from $6.80 to $45.01. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 150,000 to 200,000 of them. At $19.10 that is $2.9M to $3.8M a year per listing.
- Average price
- $19.10inside the $15 to $100 sweet spot
- Price range
- $6.80–$45.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 150,000–200,000
- Revenue per listing a year
- $2.9M–$3.8M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Magnesium. It carries 19,679 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Magnesium
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 19,679per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Magnesium Glycinate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 90 Capsules
- Price
- $26.10
- Rating
- 4.7/5
- Reviews
- 49,969
- Age
- 18y ago

Natures Bounty High Absorption Magnesium Glycinate 240 mg for Supporting Muscle Relaxation and Bone Heart & Nerve Health Non-GMO Gluten-Free Vegetarian 120 Count/60 Servings
- Price
- $15.65
- Rating
- 4.7/5
- Reviews
- 5,675
- Age
- 1y ago

Magnesium Glycinate 400mg | 180 Capsules | Sleep Muscle & Heart Support | Vegan Third Party Tested Gluten Free Non-GMO by Double Wood Supplements
- Price
- $15.83
- Rating
- 4.7/5
- Reviews
- 24,182
- Age
- 4y ago

Naturebell Pure Magnesium Glycinate 500mg 240 Veggie Capsules | 100% Chelated & Purified 3rd Party Tested Vegan Friendly Non-GMO Filler Free
- Price
- $17.66
- Rating
- 4.7/5
- Reviews
- 19,678
- Age
- 3y ago

Magnesium Glycinate 500mg | High Absorption | Sleep Muscle Bone Heart Health & Relaxation Support for Women & Men | Chelated Mag Glycinate | Magnesium Supplement | Vegan & Non-GMO | 120 Capsules
- Price
- $15.15
- Rating
- 4.6/5
- Reviews
- 6,787
- Age
- 2y ago
Trending
estimated 90-day click momentum
VITBOOST Magnesium Glycinate 500mg - Support Sleep 120 Veggie Capsules
- Price
- $11.12
- Rating
- 4.7/5
- Reviews
- 1,726
- Age
- 1y ago

Magnesium Glycinate 500mg - VIT. B6 & D3 - Sleep Muscle & Heart - 120 Caps
- Price
- $13.23
- Rating
- 4.6/5
- Reviews
- 5,543
- Age
- 8mo ago

Nature Made High Absorption Magnesium Glycinate Gummies 40 Count
- Price
- $12.18
- Rating
- 4.6/5
- Reviews
- 3,364
- Age
- 3y ago

Magnesium Glycinate 500mg | High Absorption | Sleep Muscle Bone Heart Health & Relaxation Support for Women & Men | Chelated Mag Glycinate | Magnesium Supplement | Vegan & Non-GMO | 120 Capsules
- Price
- $15.15
- Rating
- 4.6/5
- Reviews
- 6,787
- Age
- 2y ago

Dr. Berg Magnesium Glycinate 150ct 4-in-1 Chelated for Muscle Nerve Sleep & Stress Support* w/ D3 B6 & Zinc 4X Lab-Tested No Fillers Formulated in USA GMP-Certified
- Price
- $29.91
- Rating
- 4.7/5
- Reviews
- 4,992
- Age
- 1y ago
Newest
by launch date
Magnesium Glycinate 500mg - VIT. B6 & D3 - Sleep Muscle & Heart - 120 Caps
- Price
- $13.23
- Rating
- 4.6/5
- Reviews
- 5,543
- Age
- 8mo ago

VITBOOST Magnesium Glycinate 500mg - Support Sleep 120 Veggie Capsules
- Price
- $11.12
- Rating
- 4.7/5
- Reviews
- 1,726
- Age
- 1y ago

THORNE - Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism* - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings
- Price
- $25.39
- Rating
- 4.7/5
- Reviews
- 2,847
- Age
- 1y ago

Natures Bounty High Absorption Magnesium Glycinate 240 mg for Supporting Muscle Relaxation and Bone Heart & Nerve Health Non-GMO Gluten-Free Vegetarian 120 Count/60 Servings
- Price
- $15.65
- Rating
- 4.7/5
- Reviews
- 5,675
- Age
- 1y ago

Life Extension Magnesium Glycinate Heart Health Bone Health Nerve and Muscle Support Highly absorbable Gluten-Free Non-GMO Vegetarian 90 Capsules
- Price
- $16.64
- Rating
- 4.7/5
- Reviews
- 2,110
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
695
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 93%
Open market
30%
- Pure Encapsulations24%
- Nature's Bounty14%
- Nature Made10%
- Double Wood Supplements9%
- NatureBell7%
- Nobi Nutrition6%
Demand
Magnesium Glycinate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Magnesium Glycinate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium glycinate24.0M/yr
- magnesium8.8M/yr
- magnesium glycinate 500mg1.6M/yr
- magnesium glycinate 400mg1.9M/yr
- glicinato de magnesio638K/yr
- magnesio616K/yr
- pure magnesium glycinate474K/yr
- magnesium supplement844K/yr
- magnesio glycinate293K/yr
- magnesium for sleep457K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Glycinate
We read the reviews and the return reasons for every product selling here.
“Did not help with sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Glycinate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









