Magnesium for Sleep
FailThe top 5 products take 100% of clicks, so Magnesium for Sleep is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $320K/yr168K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 581 sellers
Flapen Score
Magnesium for Sleep against its category
The dotted line is the Health & Household average. Past it, Magnesium for Sleep is stronger. Inside it, weaker.
Market
The Magnesium for Sleep market on Amazon at a glance
Shoppers on Amazon United States searched for Magnesium for Sleep 168K times last year and spent an estimated $320K. All 3 brands take every click. Demand peaks in Feb–Mar–Aug–Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $320Ka year
- Peak month
- August7.5× the quietest month
- Top search term
- olly magnesium gummies49K searches a year
02 · Price
A sale here is worth $18.13.
Listings sell for $18.13 on average, from $11.55 to $26.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $18.13 that is $73K to $91K a year per listing.
- Average price
- $18.13inside the $15 to $100 sweet spot
- Price range
- $11.55–$26.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $73K–$91K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Magnesium. It carries 4,056 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #228in Magnesium
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 4,056per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Magnesium for Sleep products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OLLY Relaxing Magnesium Gummies Supports Muscle Relaxation* Magnesium Citrate Raspberry Lavender Flavor 15 Day Supply - 60 Count
- Price
- $13.13
- Rating
- 4.6/5
- Reviews
- 1,550
- Age
- 1y ago

OLLY Relaxing Magnesium Gummies Supports Muscle Relaxation * Magnesium Citrate Raspberry Lavender Flavored 30 Day Supply - 120 Count
- Price
- $26.13
- Rating
- 4.6/5
- Reviews
- 1,550
- Age
- 11mo ago

Natural Rhythm Triple Calm Magnesium Complex - 120 Capsules Chelated Magnesium Glycinate Taurate & Malate High Absorption Supplement for Sleep Stress Muscle & Heart Support Non-GMO Vegan
- Price
- $21.41
- Rating
- 4.6/5
- Reviews
- 10,945
- Age
- 10y ago

NOW Foods Supplements powder Magnesium Inositol Relax Nervous System Support* Fizzy Lemonade Flavor 16-Ounce
- Price
- $18.43
- Rating
- 4.6/5
- Reviews
- 550
- Age
- 9y ago

OLLY Kids Chillax Gummy For a Calm and Relaxed Mood* Magnesium L-Theanine Lemon Balm Extract Chewable Supplement Sherbet Flavored 25 Day Supply - 50 Count (Packaging May Vary)
- Price
- $11.55
- Rating
- 4.4/5
- Reviews
- 5,684
- Age
- 4y ago
Trending
estimated 90-day click momentum
OLLY Relaxing Magnesium Gummies Supports Muscle Relaxation * Magnesium Citrate Raspberry Lavender Flavored 30 Day Supply - 120 Count
- Price
- $26.13
- Rating
- 4.6/5
- Reviews
- 1,550
- Age
- 11mo ago

NOW Foods Supplements powder Magnesium Inositol Relax Nervous System Support* Fizzy Lemonade Flavor 16-Ounce
- Price
- $18.43
- Rating
- 4.6/5
- Reviews
- 550
- Age
- 9y ago

OLLY Relaxing Magnesium Gummies Supports Muscle Relaxation* Magnesium Citrate Raspberry Lavender Flavor 15 Day Supply - 60 Count
- Price
- $13.13
- Rating
- 4.6/5
- Reviews
- 1,550
- Age
- 1y ago

Natural Rhythm Triple Calm Magnesium Complex - 120 Capsules Chelated Magnesium Glycinate Taurate & Malate High Absorption Supplement for Sleep Stress Muscle & Heart Support Non-GMO Vegan
- Price
- $21.41
- Rating
- 4.6/5
- Reviews
- 10,945
- Age
- 10y ago

OLLY Kids Chillax Gummy For a Calm and Relaxed Mood* Magnesium L-Theanine Lemon Balm Extract Chewable Supplement Sherbet Flavored 25 Day Supply - 50 Count (Packaging May Vary)
- Price
- $11.55
- Rating
- 4.4/5
- Reviews
- 5,684
- Age
- 4y ago
Newest
by launch date
OLLY Relaxing Magnesium Gummies Supports Muscle Relaxation * Magnesium Citrate Raspberry Lavender Flavored 30 Day Supply - 120 Count
- Price
- $26.13
- Rating
- 4.6/5
- Reviews
- 1,550
- Age
- 11mo ago

OLLY Relaxing Magnesium Gummies Supports Muscle Relaxation* Magnesium Citrate Raspberry Lavender Flavor 15 Day Supply - 60 Count
- Price
- $13.13
- Rating
- 4.6/5
- Reviews
- 1,550
- Age
- 1y ago

OLLY Kids Chillax Gummy For a Calm and Relaxed Mood* Magnesium L-Theanine Lemon Balm Extract Chewable Supplement Sherbet Flavored 25 Day Supply - 50 Count (Packaging May Vary)
- Price
- $11.55
- Rating
- 4.4/5
- Reviews
- 5,684
- Age
- 4y ago

NOW Foods Supplements powder Magnesium Inositol Relax Nervous System Support* Fizzy Lemonade Flavor 16-Ounce
- Price
- $18.43
- Rating
- 4.6/5
- Reviews
- 550
- Age
- 9y ago

Natural Rhythm Triple Calm Magnesium Complex - 120 Capsules Chelated Magnesium Glycinate Taurate & Malate High Absorption Supplement for Sleep Stress Muscle & Heart Support Non-GMO Vegan
- Price
- $21.41
- Rating
- 4.6/5
- Reviews
- 10,945
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
581
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- OLLY70%
- Natural Rhythm19%
- NOW Foods11%
Demand
Magnesium for Sleep search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Aug, Sep, Oct, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Magnesium for Sleep search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- olly magnesium gummies49K/yr
- magnesium inositol23K/yr
- olly magnesium16K/yr
- olly relaxing magnesium gummies12K/yr
- triple calm magnesium14K/yr
- magnesium relax9K/yr
- magnesio inositol10K/yr
- relaxing magnesium7K/yr
- natural rhythm triple calm magnesium5K/yr
- magnesium olly5K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium for Sleep
We read the reviews and the return reasons for every product selling here.
“Didnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium for Sleep questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









