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Magnesium for Sleep

Fail

The top 5 products take 100% of clicks, so Magnesium for Sleep is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$320K/yr168K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 581 sellers

Flapen Score

Magnesium for Sleep against its category

The dotted line is the Health & Household average. Past it, Magnesium for Sleep is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium for Sleep market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium for Sleep 168K times last year and spent an estimated $320K. All 3 brands take every click. Demand peaks in Feb–Mar–Aug–Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
10.5%
Market size, estimated
$320Ka year
Peak month
August7.5× the quietest month
Top search term
olly magnesium gummies49K searches a year

02 · Price

A sale here is worth $18.13.

Listings sell for $18.13 on average, from $11.55 to $26.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $18.13 that is $73K to $91K a year per listing.

Average price
$18.13inside the $15 to $100 sweet spot
Price range
$11.55–$26.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
4,000–5,000
Revenue per listing a year
$73K–$91K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Magnesium. It carries 4,056 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#228in Magnesium
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,056per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Magnesium for Sleep products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

581

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 219%
  • Brand 311%

Demand

Magnesium for Sleep search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Aug, Sep, Oct, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Magnesium for Sleep search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olly magnesium gummies49K/yr
  • magnesium inositol23K/yr
  • olly magnesium16K/yr
  • olly relaxing magnesium gummies12K/yr
  • triple calm magnesium14K/yr
  • magnesium relax9K/yr
  • magnesio inositol10K/yr
  • relaxing magnesium7K/yr
  • natural rhythm triple calm magnesium5K/yr
  • magnesium olly5K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium for Sleep

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Sleep Quality”
10%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt work”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Magnesium for Sleep questions

Answered from the same tracked data.