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Magnesium Drink

Fail

Demand is soft, at -39.3% this quarter, so Magnesium Drink is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$55K/yr63K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
77%top-5 click share · 11 brands · 17 sellers

Flapen Score

Magnesium Drink against its category

The dotted line is the Health & Household average. Past it, Magnesium Drink is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Drink market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Drink 63K times last year and spent an estimated $55K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
5.2%
Market size, estimated
$55Ka year
Peak month
December12.4× the quietest month
Top search term
cortisol drops22K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $8.46 to $22.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $16.65 that is $4K to $8K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$8.46–$22.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,580 within Sleep Supplements. It carries 267 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#1,580in Sleep Supplements
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
267per listing
Listings tracked
13

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Magnesium Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

  • Brand 140%
  • Brand 220%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 15%)

Demand

Magnesium Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Magnesium Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cortisol drops22K/yr
  • cortisol wellness liquid drops11K/yr
  • cortisol drops for women6K/yr
  • cortisol liquid drops5K/yr
  • cortisol health liquid drops4K/yr
  • cortisol drops for weight loss4K/yr
  • zen drops for cortisol3K/yr
  • cortisol liquid supplements for women5K/yr
  • hormone balancing drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Drink

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Sleep Quality”
0.2%of orders come back
“also didnt help at all with sleep”
A buyer, on “Sleep Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Magnesium Drink questions

Answered from the same tracked data.