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Magnesium Complex

Maybe

Shoppers spend an estimated $16.2M a year here. But the average product has 13,861 reviews to catch up to, so Magnesium Complex is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$16.2M/yr11.8M searches / yr
90-day growth
-5.9%search demand this quarter
Competition
57%top-5 click share · 18 brands · 74 sellers

Flapen Score

Magnesium Complex against its category

The dotted line is the Health & Household average. Past it, Magnesium Complex is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Complex market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Complex 11.8M times last year and spent an estimated $16.2M. The top 5 brands take 58% of clicks. Demand peaks in Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 11.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.2M a year.

Searches, last 12 months
11.8M
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
6.9%
Market size, estimated
$16.2Ma year
Peak month
July1.8× the quietest month
Top search term
magnesium complex for women4.4M searches a year

02 · Price

A sale here is worth $19.78.

Listings sell for $19.78 on average, from $8.74 to $36.67. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $19.78 that is $593K to $791K a year per listing.

Average price
$19.78inside the $15 to $100 sweet spot
Price range
$8.74–$36.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
30,000–40,000
Revenue per listing a year
$593K–$791K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #112 within Magnesium. It carries 13,861 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#112in Magnesium
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
13,861per listing
Listings tracked
20

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Magnesium Complex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

74

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

37%

  • Brand 130%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Magnesium Complex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Magnesium Complex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium complex for women4.4M/yr
  • magnesium complex5.3M/yr
  • magnesio complex924K/yr
  • magnesium complex for men196K/yr
  • magnesium sleep aid85K/yr
  • complex magnesium supplement38K/yr
  • magnesium blend38K/yr
  • complejo de magnesio45K/yr
  • magnesium glycinate and citrate37K/yr
  • multi magnesium supplement37K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Complex

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Sleep Quality”
11%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not help with sleep”
A buyer, on “Sleep Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Magnesium Complex questions

Answered from the same tracked data.