Magnesium Citrate 100mg
FailShoppers spend an estimated $42K a year here, so Magnesium Citrate 100mg is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $42K/yr38K searches / yr
- 90-day growth
- +21.0%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 138 sellers
Flapen Score
Magnesium Citrate 100mg against its category
The dotted line is the Health & Household average. Past it, Magnesium Citrate 100mg is stronger. Inside it, weaker.
Market
The Magnesium Citrate 100mg market on Amazon at a glance
Shoppers on Amazon United States searched for Magnesium Citrate 100mg 38K times last year and spent an estimated $42K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +21.0%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $42Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- magnesium citrate 100mg17K searches a year
02 · Price
A sale here is worth $16.04.
Listings sell for $16.04 on average, from $4.92 to $33.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.04 that is $2K to $4K a year per listing.
- Average price
- $16.04inside the $15 to $100 sweet spot
- Price range
- $4.92–$33.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #970 within Magnesium. It carries 8,584 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 89%
- Out of stock, average day
- 4.0%
- Average rank
- #970in Magnesium
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 8,584per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Magnesium Citrate 100mg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Life Extension Magnesium Citrate 100 mg Vegetarian Capsules Blue 100 Count
- Price
- $7.17
- Rating
- 4.7/5
- Reviews
- 3,424
- Age
- 22y ago

NOW Supplements Magnesium Citrate Enzyme Function* Nervous System Support* 120 Veg Capsules
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 25,502
- Age
- 22y ago

Spring Valley - Magnesium Citrate 100 mg Rapid-Release 100 Capsules
- Price
- $14.61
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 11y ago

Life Extension Magnesium Citrate 100mg 180 Vegetarian Capsules
- Price
- $20.00
- Rating
- 4.7/5
- Reviews
- 3,424
- Age
- 4y ago

Pure Encapsulations Magnesium (Citrate) - Supplement for Sleep Heart Health Cognitive Health Bone Health Energy Muscles and Metabolism* - with Premium Magnesium - 90 Capsules
- Price
- $19.70
- Rating
- 4.7/5
- Reviews
- 13,790
- Age
- 21y ago
Trending
estimated 90-day click momentum
Amazon Basics Magnesium Citrate Rapid Release Capsules 100 mg 60 Count
- Price
- $4.92
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1mo ago

Arofum Magnesium Citrate Capsules for Constipation & Sleep Support - Vegan Magnesium Citrate Supplement with Vitamin B6 & L-Theanine for High Absorption - 120 Capsules Non-GMO
- Price
- $12.72
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 11mo ago

Spring Valley Extra Strength Magnesium Gummies for Bone and Muscle Health 250mg 60ct + Sticker.
- Price
- $25.98
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago

NOW Supplements Magnesium Citrate Enzyme Function* Nervous System Support* 120 Veg Capsules
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 25,502
- Age
- 22y ago

Natures Bounty Magnesium Citrate High Absorption Magnesium Supplement for Whole Body Health with 150 mg Magnesium Vegetarian Gluten Free 90 Capsules
- Price
- $16.03
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 10mo ago
Newest
by launch date
Amazon Basics Magnesium Citrate Rapid Release Capsules 100 mg 60 Count
- Price
- $4.92
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1mo ago

Natures Bounty Magnesium Citrate High Absorption Magnesium Supplement for Whole Body Health with 150 mg Magnesium Vegetarian Gluten Free 90 Capsules
- Price
- $16.03
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 10mo ago

Arofum Magnesium Citrate Capsules for Constipation & Sleep Support - Vegan Magnesium Citrate Supplement with Vitamin B6 & L-Theanine for High Absorption - 120 Capsules Non-GMO
- Price
- $12.72
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 11mo ago

Spring Valley Extra Strength Magnesium Gummies for Bone and Muscle Health 250mg 60ct + Sticker.
- Price
- $25.98
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago

Now Supplements Magnesium Citrate Enzyme Function* 60 Veg Caps
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 251
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
138
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
16%
- Life Extension32%
- NOW Foods15%
- Pure Encapsulations14%
- Spring Valley12%
- Nature Made6%
- Nature's Bounty5%
- Open — no brand owns it (7 brands, 16%)
Demand
Magnesium Citrate 100mg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Magnesium Citrate 100mg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium citrate 100mg17K/yr
- magnesium citrate 150 mg7K/yr
- magnesium citrate 150mg5K/yr
- magnesium citrate 100 mg5K/yr
- spring valley magnesium citrate5K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Citrate 100mg
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Citrate 100mg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









