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Magnesium Citrate

Maybe

Shoppers spend an estimated $11.8M a year here. But the average product has 10,893 reviews to catch up to, so Magnesium Citrate is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$11.8M/yr6.4M searches / yr
90-day growth
-5.8%search demand this quarter
Competition
49%top-5 click share · 22 brands · 137 sellers

Flapen Score

Magnesium Citrate against its category

The dotted line is the Health & Household average. Past it, Magnesium Citrate is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Citrate market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Citrate 6.4M times last year and spent an estimated $11.8M. The top 5 brands take 65% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.8M a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
10.3%
Market size, estimated
$11.8Ma year
Peak month
August1.4× the quietest month
Top search term
magnesium citrate4.3M searches a year

02 · Price

A sale here is worth $17.86.

Listings sell for $17.86 on average, from $6.30 to $38.21. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $17.86 that is $268K to $357K a year per listing.

Average price
$17.86inside the $15 to $100 sweet spot
Price range
$6.30–$38.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
15,000–20,000
Revenue per listing a year
$268K–$357K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Magnesium. It carries 10,893 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#208in Magnesium
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
10,893per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Magnesium Citrate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

137

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

49%

Top 20: 87%

Open market

31%

  • Brand 120%
  • Brand 218%
  • Brand 315%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Magnesium Citrate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Magnesium Citrate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium citrate4.3M/yr
  • citrato de magnesio1.2M/yr
  • magnesium citrate capsules305K/yr
  • magnesio citrato83K/yr
  • magnesium citrate 500mg66K/yr
  • citrato de magnesio para mujeres45K/yr
  • now magnesium citrate70K/yr
  • mag citrate42K/yr
  • pure magnesium citrate45K/yr
  • nature made magnesium citrate42K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Citrate

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Magnesium”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not their best magnesium gummy”
A buyer, on “Magnesium”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Magnesium Citrate questions

Answered from the same tracked data.