Magnesium Citrate
MaybeShoppers spend an estimated $11.8M a year here. But the average product has 10,893 reviews to catch up to, so Magnesium Citrate is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $11.8M/yr6.4M searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 49%top-5 click share · 22 brands · 137 sellers
Flapen Score
Magnesium Citrate against its category
The dotted line is the Health & Household average. Past it, Magnesium Citrate is stronger. Inside it, weaker.
Market
The Magnesium Citrate market on Amazon at a glance
Shoppers on Amazon United States searched for Magnesium Citrate 6.4M times last year and spent an estimated $11.8M. The top 5 brands take 65% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.8M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $11.8Ma year
- Peak month
- August1.4× the quietest month
- Top search term
- magnesium citrate4.3M searches a year
02 · Price
A sale here is worth $17.86.
Listings sell for $17.86 on average, from $6.30 to $38.21. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $17.86 that is $268K to $357K a year per listing.
- Average price
- $17.86inside the $15 to $100 sweet spot
- Price range
- $6.30–$38.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $268K–$357K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Magnesium. It carries 10,893 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #208in Magnesium
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 10,893per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Magnesium Citrate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Supplements Magnesium Citrate Enzyme Function* Nervous System Support* 120 Veg Capsules
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 25,502
- Age
- 22y ago

Nature Made Magnesium Citrate 250 mg per Serving 120 Softgels
- Price
- $14.91
- Rating
- 4.6/5
- Reviews
- 24,924
- Age
- 13y ago

Pure Encapsulations Magnesium (Citrate) - Supplement for Sleep Heart Health Cognitive Health Bone Health Energy Muscles and Metabolism* - with Premium Magnesium - 90 Capsules
- Price
- $19.70
- Rating
- 4.7/5
- Reviews
- 13,790
- Age
- 21y ago

Magnesium Citrate Complex 500 MG for Constipation Digestion Calm & Relaxation Support | High Absorption Magnesium Supplement | Citrato de Magnesio | Non-GMO Soy-Free | 60 Mag Citrate Capsules
- Price
- $19.54
- Rating
- 4.6/5
- Reviews
- 23,657
- Age
- 8y ago

Pure Encapsulations Magnesium (Citrate) - Supplement for Sleep Heart Health Cognitive Health Bone Health Energy Muscles and Metabolism* - with Premium Magnesium - 180 Capsules
- Price
- $33.48
- Rating
- 4.7/5
- Reviews
- 13,790
- Age
- 21y ago
Trending
estimated 90-day click momentum
Nature Made Extra Strength Dosage Magnesium Citrate Tablets 60 Tablets
- Price
- $13.29
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 5mo ago

A+Health Magnesium Citrate Oral Solution Saline Laxative Lemon 10 Fl Oz
- Price
- $6.30
- Rating
- 4.6/5
- Reviews
- 460
- Age
- 1y ago

NOW Supplements Magnesium Citrate Enzyme Function* Nervous System Support* 120 Veg Capsules
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 25,502
- Age
- 22y ago

Pure Encapsulations Magnesium (Citrate) - Supplement for Sleep Heart Health Cognitive Health Bone Health Energy Muscles and Metabolism* - with Premium Magnesium - 90 Capsules
- Price
- $19.70
- Rating
- 4.7/5
- Reviews
- 13,790
- Age
- 21y ago

SOLARAY Magnesium Citrate 400mg - Magnesium Supplement - Bone Health Muscle Relaxation and Heart Health Support - Vegan Gluten Free - 60 Servings 180 VegCaps
- Price
- $18.98
- Rating
- 4.7/5
- Reviews
- 3,247
- Age
- 8y ago
Newest
by launch date
Nature Made Extra Strength Dosage Magnesium Citrate Tablets 60 Tablets
- Price
- $13.29
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 5mo ago

A+Health Magnesium Citrate Oral Solution Saline Laxative Lemon 10 Fl Oz
- Price
- $6.30
- Rating
- 4.6/5
- Reviews
- 460
- Age
- 1y ago

MedRite Magnesium Citrate Oral Solution Natural Lemon Flavor - Laxatives for Constipation Fast Acting. Laxatives for Constipation Stool Softeners Citrato de Magnesio (1)
- Price
- $8.32
- Rating
- 4.6/5
- Reviews
- 1,013
- Age
- 1y ago

Pure Magnesium Citrate Supplements 500mg 300 Capsules | Fat-Soluble Vitamin C Added | 100% Chelated | Only Active Ingredients
- Price
- $15.64
- Rating
- 4.7/5
- Reviews
- 672
- Age
- 1y ago

Vitamatic Magnesium Citrate 500mg per Serving - 180 Vegetarian Capsules (Provides 150 mg of Elemental Magnesium) - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health*
- Price
- $9.87
- Rating
- 4.7/5
- Reviews
- 1,957
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
137
Est. top-5 brand share
65%
Top 20: 99%
Est. top-5 click share
49%
Top 20: 87%
Open market
31%
- Nature Made20%
- NOW Foods18%
- Pure Encapsulations15%
- Nobi Nutrition7%
- Vitamatic4%
- Nutricost4%
Demand
Magnesium Citrate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Magnesium Citrate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium citrate4.3M/yr
- citrato de magnesio1.2M/yr
- magnesium citrate capsules305K/yr
- magnesio citrato83K/yr
- magnesium citrate 500mg66K/yr
- citrato de magnesio para mujeres45K/yr
- now magnesium citrate70K/yr
- mag citrate42K/yr
- pure magnesium citrate45K/yr
- nature made magnesium citrate42K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Citrate
We read the reviews and the return reasons for every product selling here.
“Not their best magnesium gummy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Citrate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









