Skip to content

Magnesium Chloride

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -11.8% this quarter, so Magnesium Chloride is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$346K/yr354K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
65%top-5 click share · 18 brands · 545 sellers

Flapen Score

Magnesium Chloride against its category

The dotted line is the Health & Household average. Past it, Magnesium Chloride is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Chloride market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Chloride 354K times last year and spent an estimated $346K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
5.8%
Market size, estimated
$346Ka year
Peak month
January1.9× the quietest month
Top search term
magnesium chloride220K searches a year

02 · Price

A sale here is worth $16.77.

Listings sell for $16.77 on average, from $8.12 to $28.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $16.77 that is $17K to $21K a year per listing.

Average price
$16.77inside the $15 to $100 sweet spot
Price range
$8.12–$28.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,092 within Magnesium. It carries 4,513 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#1,092in Magnesium
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
4,513per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Magnesium Chloride products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$69K$104K$139K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

545

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 99%

Open market

26%

  • Double Wood Supplements26%
  • Slow-Mag14%
  • Nutricost12%
  • PURE ORIGINAL INGREDIENTS11%
  • Ancient Minerals5%
  • NOW Foods5%

Demand

Magnesium Chloride search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Magnesium Chloride search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnesium chloride220K/yr
  • cloruro de magnesio81K/yr
  • magnesium chloride capsules9K/yr
  • cloruro de magnesio en capsulas19K/yr
  • magnesium chloride supplement17K/yr
  • magnesium-chloride6K/yr
  • magnesium chloride hexahydrate3K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Chloride

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
0.1%of orders come back
“but costly”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Magnesium Chloride questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data