Magnesium Aspartate
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.39avg listing price — sweet spot $15–$100
Price range
Good$6.64–$36.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,683.3avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 55K searches
Is magnesium aspartate profitable on Amazon?
According to Flapen's Amazon United States niche tracking, magnesium aspartate is a $65K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
magnesium aspartate market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $61K–$82K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #788
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 5.7%
- Avg brand age
- 76 months
- Avg seller age
- 158 days
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
408
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
23%
- Vitamatic25%
- SOLARAY22%
- BlueBonnet15%
- Pure Encapsulations5%
- Horbäach5%
- NOW Foods5%
magnesium aspartate demand & seasonality
Weekly Amazon search volume, last 43 weeks — +3.0% search growth over the last 90 days.Top magnesium aspartate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- magnesium aspartate45K/yr
- aspartato de magnesio4K/yr
- aspartate3K/yr
- magnesium aspartate supplement3K/yr
Top magnesium aspartate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamatic Magnesium Aspartate 400mg per Serving - 90 Vegetarian Capsules - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health*
Vitamatic$9.984.6★159 rev
Solaray Magnesium Asporotate 400 mg | Aspartate Orotate & Citrate Complex | Healthy Heart Muscle Nerve & Circulatory Function Support | 200 VegCaps
SOLARAY$23.434.7★1,404 rev
Bluebonnet Nutrition Magnesium 400 mg Chelated Magnesium Aspartate Daily Mineral Heart & Bone Support* Supplement for Men & Women Vegan Non-GMO - 200 Vegetable Capsules
BlueBonnet$31.734.6★513 rev
Bluebonnet Nutrition Magnesium 400 mg Chelated Magnesium Aspartate Daily Mineral Heart & Bone Support* Supplement for Men & Women Vegan Non-GMO - 100 Vegetable Capsules
BlueBonnet$17.194.6★323 rev
Horbach Magnesium Potassium Aspartate Complex | 180 Capsules
Horbäach$6.644.7★316 rev
Newest
by launch date
Zinc Magnesium Supplement Magnesium Zinc Aspartate with Vitamin B6 60 ct
duwhot$18.0439 rev
Zinc and Magnesium Supplement Zinc Magnesium Aspartate Post Workout Gummies for Men Women with Vitamin B6 B12 D3 Turmeric for Nighttime Recovery Reduce Fatigue Boost Immunity & Sleep 120 Count
NEVISS$36.46322 rev
Magnesium 7 Complex Supplement 7 Forms of Magnesium for Sleep & Muscle
VIYOUTH$24.691,181 rev
Totaria Magnesium Complex 700mg 12 in 1 Magnesium Supplement with Glycinate Citrate Malate Oxide Taurate Aspartate Orotate Magnesium Relaxation Muscle Heart Support Vegan 120 Capsules
Totaria$23.396,003 rev
Vitamatic Magnesium Aspartate 400mg per Serving - 90 Vegetarian Capsules - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health*
Vitamatic$9.98159 rev
Trending
90-day click momentumZinc Magnesium Supplement Magnesium Zinc Aspartate with Vitamin B6 60 ct
duwhot$18.044.3★
Magnesium 7 Complex Supplement 7 Forms of Magnesium for Sleep & Muscle
VIYOUTH$24.694.6★
NOW Foods Supplements Magnesium 400 mg Enzyme Function* Nervous System Support* 180 Veg Capsules
NOW Foods$12.884.7★
Totaria Magnesium Complex 700mg 12 in 1 Magnesium Supplement with Glycinate Citrate Malate Oxide Taurate Aspartate Orotate Magnesium Relaxation Muscle Heart Support Vegan 120 Capsules
Totaria$23.394.7★
Pure Encapsulations Potassium Magnesium (Aspartate) | Supplement to Support Heart Muscular Bone and Nerve Health* | 90 Capsules
Pure Encapsulations$20.144.6★
What reviews say buyers love and hate about magnesium aspartate
What buyers praise and complain about, mined from review topics.What buyers love
“They are good quality and reliable,”
“Best magnesium supplement overall”
“Better Sleep”
“Good vitamin”
“Just as described”
“Low price”
“Effective Combination”
“Muscles thank me”
“Good for leg cramps”
“Digestive”
What buyers complain about
“The magnesium amounts are ineffective”
“Didnt work like I wanted”
“Made me sick”
“Only help me to go to the bathroo to drink because it is 700mg”
“my stomach kept hurting”
“Im hesitant to take this supplement”
“Garbage”
“I was end up with severe muscle spasms”
“False advertisement”
“Wasn't helpful for foot neuropathy”
Top return reasons
Common magnesium aspartate questions
- Is magnesium aspartate profitable to sell on Amazon United States?
- The niche generates $65K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the magnesium aspartate niche?
- 14 brands and 408 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in magnesium aspartate?
- Top complaints mined from reviews: Magnesium, Functionality-Overall, Side Effects. The return rate is 0.0%.
- What does it cost to enter the magnesium aspartate niche?
- Listings span $6.64–$36.46; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 2,683 reviews — the moat a new listing must climb.