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Magnesium 400 Mg

Fail

The top 5 brands take 98% of clicks, so Magnesium 400 Mg is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$1.3M/yr584K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
70%top-5 click share · 7 brands · 176 sellers

Flapen Score

Magnesium 400 Mg against its category

The dotted line is the Health & Household average. Past it, Magnesium 400 Mg is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium 400 Mg market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium 400 Mg 584K times last year and spent an estimated $1.3M. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
584K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
14.1%
Market size, estimated
$1.3Ma year
Peak month
August3.0× the quietest month
Top search term
magnesium 400 mg102K searches a year

02 · Price

A sale here is worth $15.39.

Listings sell for $15.39 on average, from $4.10 to $40.09. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $15.39 that is $92K to $123K a year per listing.

Average price
$15.39inside the $15 to $100 sweet spot
Price range
$4.10–$40.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$92K–$123K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #237 within Magnesium. It carries 24,674 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#237in Magnesium
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
24,674per listing
Listings tracked
21

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
64 months

Products

Top Magnesium 400 Mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

176

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 99%

Open market

1%

  • Brand 181%
  • Brand 28%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Magnesium 400 Mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.0×

Search terms

Top Magnesium 400 Mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium 400 mg102K/yr
  • nature made magnesium158K/yr
  • magnesium nature made43K/yr
  • magnesium 400mg93K/yr
  • magnesium 40028K/yr
  • magnesium extra strength 400 mg21K/yr
  • 400 mg magnesium16K/yr
  • magnesium extra strength14K/yr
  • magnesium 400 mg nature made11K/yr
  • magnesium 400mg softgels11K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium 400 Mg

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Magnesium”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too much magnesium”
A buyer, on “Magnesium”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magnesium 400 Mg questions

Answered from the same tracked data.