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Magic Wand Massager with Chord

Fail

Demand is soft, at -64.0% this quarter, so Magic Wand Massager with Chord is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$217K/yr350K searches / yr
90-day growth
-64.0%search demand this quarter
Competition
91%top-5 click share · 7 brands · 9 sellers

Flapen Score

Magic Wand Massager with Chord against its category

The dotted line is the Health & Household average. Past it, Magic Wand Massager with Chord is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Wand Massager with Chord market on Amazon at a glance

Shoppers on Amazon United States searched for Magic Wand Massager with Chord 350K times last year and spent an estimated $217K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-64.0%
Conversion, latest week
1.9%
Market size, estimated
$217Ka year
Peak month
December5.1× the quietest month
Top search term
hitachi113K searches a year

02 · Price

A sale here is worth $33.00.

Listings sell for $33.00 on average, from $22.55 to $49.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $33.00 that is $17K to $25K a year per listing.

Average price
$33.00inside the $15 to $100 sweet spot
Price range
$22.55–$49.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$17K–$25K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,499 within Electric Massagers. It carries 5,532 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#1,499in Electric Massagers
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
5,532per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Magic Wand Massager with Chord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

4%

  • Brand 140%
  • Brand 221%
  • Brand 311%
  • Brand 411%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (1 brand, 4%)

Demand

Magic Wand Massager with Chord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Magic Wand Massager with Chord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hitachi113K/yr
  • magic wand massager without chord18K/yr
  • hitachi wand for grown-ups102K/yr
  • hitachi wand viboators105K/yr
  • the magic wand viboators cordless11K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Wand Massager with Chord

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Strength”
15%of negative reviews mention “Durability”
1.2%of orders come back
“Broken”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Magic Wand Massager with Chord questions

Answered from the same tracked data.