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Magic Sponge

Pass

Magic Sponge scores 66 out of 100, a Pass. Shoppers spend an estimated $215K a year here, search demand grew +25.8% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$215K/yr165K searches / yr
90-day growth
+25.8%search demand this quarter
Competition
41%top-5 click share · 25 brands · 91 sellers

Flapen Score

Magic Sponge against its category

The dotted line is the Health & Household average. Past it, Magic Sponge is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Magic Sponge 165K times last year and spent an estimated $215K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+25.8%
Conversion, latest week
11.9%
Market size, estimated
$215Ka year
Peak month
January17.3× the quietest month
Top search term
magic sponge50K searches a year

02 · Price

A sale here is worth $10.95.

Listings sell for $10.95 on average, from $5.14 to $27.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.95 that is $8K to $11K a year per listing.

Average price
$10.95under the $15 to $100 sweet spot
Price range
$5.14–$27.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #256 within Scouring Pads & Sticks. It carries 3,225 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
84%
Out of stock, average day
0.7%
Average rank
#256in Scouring Pads & Sticks
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
3,225per listing
Listings tracked
37

04 · Newcomers

7 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Magic Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

91

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

41%

Top 20: 80%

Open market

38%

  • Brand 139%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Magic Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 17.3×

Search terms

Top Magic Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic sponge50K/yr
  • magic cleaning sponge13K/yr
  • esponjas magicas para limpiar22K/yr
  • magic sponge eraser14K/yr
  • esponja magica12K/yr
  • eraser sponge14K/yr
  • magic sponges cleaning eraser13K/yr
  • cleaning eraser7K/yr
  • magic sponges6K/yr
  • eraser sponges for cleaning6K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Sponge

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Cleaning”
26%of negative reviews mention “Durability”
0.3%of orders come back
“Falls apart immediately”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Magic Sponge questions

Answered from the same tracked data.