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Magic Mushrooms

Pass

Magic Mushrooms scores 66 out of 100, a Pass. Shoppers spend an estimated $960K a year here, search demand grew +6.9% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$960K/yr609K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
45%top-5 click share · 11 brands · 15 sellers

Flapen Score

Magic Mushrooms against its category

The dotted line is the Health & Household average. Past it, Magic Mushrooms is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Mushrooms market on Amazon at a glance

Shoppers on Amazon United States searched for Magic Mushrooms 609K times last year and spent an estimated $960K. The top 5 brands take 94% of clicks. Demand peaks in Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $960K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
4.4%
Market size, estimated
$960Ka year
Peak month
August2.4× the quietest month
Top search term
road trip gummies92K searches a year

02 · Price

A sale here is worth $35.90.

Listings sell for $35.90 on average, from $15.24 to $99.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $35.90 that is $27K to $36K a year per listing.

Average price
$35.90inside the $15 to $100 sweet spot
Price range
$15.24–$99.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$27K–$36K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #487 within Mushrooms. It carries 149 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
74%
Out of stock, average day
0.2%
Average rank
#487in Mushrooms
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
149per listing
Listings tracked
38

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
36 months

Products

Top Magic Mushrooms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

4%

  • Brand 145%
  • Brand 233%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 4%)

Demand

Magic Mushrooms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.4×

Search terms

Top Magic Mushrooms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • road trip gummies92K/yr
  • shrumfuzed mushroom gummies73K/yr
  • magic mushrooms67K/yr
  • shrumfuzed74K/yr
  • schrumfuzed49K/yr
  • road trip mushroom gummies31K/yr
  • shroomfuzed26K/yr
  • roadtrip gummies22K/yr
  • magic mushroom22K/yr
  • magic mushrooms psilocybin18K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Mushrooms

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
10%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Magic Mushrooms questions

Answered from the same tracked data.