Magic Mouthwash
FailThe top 5 products take 78% of clicks, so Magic Mouthwash is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $117K/yr113K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 77 sellers
Flapen Score
Magic Mouthwash against its category
The dotted line is the Health & Household average. Past it, Magic Mouthwash is stronger. Inside it, weaker.
Market
The Magic Mouthwash market on Amazon at a glance
Shoppers on Amazon United States searched for Magic Mouthwash 113K times last year and spent an estimated $117K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $117Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- magic mouthwash50K searches a year
02 · Price
A sale here is worth $17.55.
Listings sell for $17.55 on average, from $7.98 to $39.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.55 that is $4K to $9K a year per listing.
- Average price
- $17.55inside the $15 to $100 sweet spot
- Price range
- $7.98–$39.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Mouthwash. It carries 8,592 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Mouthwash
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 8,592per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Magic Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Prevention Oncology Mouthwash Alcohol Free Hydrogen Peroxide 16 oz 1-Pack
- Price
- $16.70
- Rating
- 4.4/5
- Reviews
- 3,175
- Age
- 16y ago

ioRinse MR Oral Rinse Mouthwash for Dry Mouth & Mouth Sores Relief Alcohol Free Therapeutic Mouthwash for Oral Mucositis Canker Sores & Irritation Dentist Recommended Oral Rinse Mint Flavor 1 L
- Price
- $39.72
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Oral-B Mouth Sore Mouthwash Special Care Oral Rinse Hydrogen Peroxide Mouthwash 16 fl oz Mouthwash Alcohol Free
- Price
- $11.17
- Rating
- 4.7/5
- Reviews
- 8,193
- Age
- 6y ago

Canker-X Rincinol Oral Rinse Mouthwash Quick Pain Relief from Canker Sores Mouth Burns & More Benzocaine Free & Alcohol Free Mouthwash Adults & Kids 6+ Years 4.0 Fl. Oz.
- Price
- $13.14
- Rating
- 4.4/5
- Reviews
- 2,035
- Age
- 3y ago

Prevention Mouth Sore Rinse Hydrogen Peroxide Alcohol Free 16 oz 1-Pack
- Price
- $14.74
- Rating
- 4.5/5
- Reviews
- 1,807
- Age
- 8y ago
Trending
estimated 90-day click momentum
GuruNanda Mouth Sore & Canker Sore Rinse Fast-Acting Relief for Oral Irritation Cuts & Gum Discomfort 1.5% Hydrogen Peroxide Oral Rinse Alcohol-Free Winter Mint 16 oz
- Price
- $7.98
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago

Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz
- Price
- $27.42
- Rating
- 4.5/5
- Reviews
- 1,401
- Age
- 2y ago

Uncle Harrys Natural Alkalizing Miracle Mouthwash | Adult & Kids Mouthwash for Bad Breath | pH Balanced Oral Care Mouth Wash & Mouth Rinse (8 fl oz)
- Price
- $18.28
- Rating
- 4.5/5
- Reviews
- 4,313
- Age
- 21y ago

Canker-X Rincinol Oral Rinse Mouthwash Quick Pain Relief from Canker Sores Mouth Burns & More Benzocaine Free & Alcohol Free Mouthwash Adults & Kids 6+ Years 4.0 Fl. Oz.
- Price
- $13.14
- Rating
- 4.4/5
- Reviews
- 2,035
- Age
- 3y ago

Prevention Mouth Sore Rinse Hydrogen Peroxide Alcohol Free 16 oz 1-Pack
- Price
- $14.74
- Rating
- 4.5/5
- Reviews
- 1,807
- Age
- 8y ago
Newest
by launch date
GuruNanda Mouth Sore & Canker Sore Rinse Fast-Acting Relief for Oral Irritation Cuts & Gum Discomfort 1.5% Hydrogen Peroxide Oral Rinse Alcohol-Free Winter Mint 16 oz
- Price
- $7.98
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago

CloSYS Hydrogen Peroxide Mouthwash 16 oz Canker Sore Mouthwash Alcohol-Free Non-Burning Cleanses and Heals Mouth Sore Rinse
- Price
- $15.36
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 1y ago

ioRinse MR Oral Rinse Mouthwash for Dry Mouth & Mouth Sores Relief Alcohol Free Therapeutic Mouthwash for Oral Mucositis Canker Sores & Irritation Dentist Recommended Oral Rinse Mint Flavor 1 L
- Price
- $39.72
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz
- Price
- $27.42
- Rating
- 4.5/5
- Reviews
- 1,401
- Age
- 2y ago

Canker-X Rincinol Oral Rinse Mouthwash Quick Pain Relief from Canker Sores Mouth Burns & More Benzocaine Free & Alcohol Free Mouthwash Adults & Kids 6+ Years 4.0 Fl. Oz.
- Price
- $13.14
- Rating
- 4.4/5
- Reviews
- 2,035
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
77
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
8%
- PHS Brands36%
- Iotech International24%
- Oral-B13%
- Canker-X9%
- CloSYS6%
- Colgate4%
- Open — no brand owns it (4 brands, 8%)
Demand
Magic Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Magic Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magic mouthwash50K/yr
- magic mouthwash for mouth sores10K/yr
- magic mouthwash with lidocaine14K/yr
- chemo mouthwash6K/yr
- magic mouthwash for cancer patients4K/yr
- oncology mouthwash3K/yr
- miracle mouthwash for mouth sores3K/yr
- dexamethasone mouthwash3K/yr
- magic mouth wash2K/yr
- marys magic mouthwash2K/yr
Reviews and returns
What reviews say buyers love and hate about Magic Mouthwash
We read the reviews and the return reasons for every product selling here.
“Bottle was leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









