Magic Eraser
FailPrices span $5.14–$14.66, mostly outside the sweet spot, so Magic Eraser is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $12.3M/yr4.6M searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 68 sellers
Flapen Score
Magic Eraser against its category
The dotted line is the Health & Household average. Past it, Magic Eraser is stronger. Inside it, weaker.
Market
The Magic Eraser market on Amazon at a glance
Shoppers on Amazon United States searched for Magic Eraser 4.6M times last year and spent an estimated $12.3M. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 26.9% of those searches ended in a purchase.
Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.3M a year.
- Searches, last 12 months
- 4.6M
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 26.9%
- Market size, estimated
- $12.3Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- magic eraser2.7M searches a year
02 · Price
A sale here is worth $9.92.
Listings sell for $9.92 on average, from $5.14 to $14.66. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $9.92 that is $794K to $992K a year per listing.
- Average price
- $9.92under the $15 to $100 sweet spot
- Price range
- $5.14–$14.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $794K–$992K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Scouring Pads & Sticks. It carries 6,409 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Scouring Pads & Sticks
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 6,409per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Magic Eraser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
68
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Brand 182%
- Brand 28%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Magic Eraser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Magic Eraser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magic eraser2.7M/yr
- mr clean magic erasers889K/yr
- magic eraser sponge376K/yr
- magic erasers197K/yr
- majic eraser sponges68K/yr
- mr clean magic eraser69K/yr
- mr. clean magic eraser74K/yr
- magic sponge50K/yr
- mr clean eraser26K/yr
- magic erasers bulk28K/yr
Reviews and returns
What reviews say buyers love and hate about Magic Eraser
We read the reviews and the return reasons for every product selling here.
“Fall apart easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic Eraser questions
Answered from the same tracked data.