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Magic Broom

Fail

The top 5 products take 100% of clicks, so Magic Broom is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$1.2M/yr1.1M searches / yr
90-day growth
-8.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Magic Broom against its category

The dotted line is the Health & Household average. Past it, Magic Broom is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Broom market on Amazon at a glance

Shoppers on Amazon United States searched for Magic Broom 1.1M times last year and spent an estimated $1.2M. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
5.6%
Market size, estimated
$1.2Ma year
Peak month
April1.7× the quietest month
Top search term
helio air broom296K searches a year

02 · Price

A sale here is worth $19.40.

Listings sell for $19.40 on average, from $8.09 to $36.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $19.40 that is $116K to $155K a year per listing.

Average price
$19.40inside the $15 to $100 sweet spot
Price range
$8.09–$36.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
$116K–$155K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #22 within Squeegees. It carries 3,483 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#22in Squeegees
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
3,483per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Magic Broom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 217%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Magic Broom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Magic Broom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helio air broom296K/yr
  • air broom266K/yr
  • air broom as seen on tv79K/yr
  • helio air broom as seen on tv92K/yr
  • broombi71K/yr
  • magic broom53K/yr
  • airbroom46K/yr
  • helio broom22K/yr
  • broombi silicone broom49K/yr
  • airbroom as seen on tv17K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Broom

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Strength”
2.6%of orders come back
“Very flimsy”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Magic Broom questions

Answered from the same tracked data.