Is magic broom profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 5 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (46/100).

How competitive is the magic broom niche?

5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in magic broom?

Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 2.6%.

When does demand for magic broom peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the magic broom niche?

Listings span $8.09–$36.39; the average listing price is $19.40 (sweet spot $15–$100). The average incumbent carries 3,483 reviews — the moat a new listing must climb.

Magic Broom

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$19.40

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 1.1M searches

Price range

Great$8.09–$36.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Returns

Good2.6%

return rate — above 5% kills the launch gate

Review moat

Okay3,483.2

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is magic broom profitable on Amazon?

According to Flapen's Amazon United States niche tracking, magic broom is a $1.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

magic broom market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 50K–60K; avg 6,000–8,000/product
Revenue / yr: $970K–$1.2M; units × avg price
Conversion rate: 5.6%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.8%
Avg brand age: 32 months
Avg seller age: 174 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Helio AirBroom66%
Nodirz17%
Broombi8%
wlich5%
nacena4%
Open — no brand owns it (0%)

magic broom demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top magic broom search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

helio air broom296K/yr +11.8%5.0% conv.
air broom266K/yr -5.1%4.5% conv.
air broom as seen on tv79K/yr +21.5%5.3% conv.
helio air broom as seen on tv92K/yr -5.5%6.5% conv.
broombi71K/yr -26.3%3.2% conv.
magic broom53K/yr -23.9%2.9% conv.
airbroom46K/yr -14.0%5.1% conv.
helio broom22K/yr +55.7%4.9% conv.
broombi silicone broom49K/yr -67.5%4.5% conv.
airbroom as seen on tv17K/yr +15.4%4.6% conv.

All search terms

Top magic broom products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Helio AirBroom 3 Piece Kit All Surface Sweeper and Squeegee for Wet and Dry Cleaning Dust Dirt Liquids Pet Hair Tile Hardwood Floors Carpet Furniture Windows Shower Doors As Seen on TV

Helio AirBroom$36.393.8★8,025 rev

Multifunction Magic Broom Squeegee Broom for Floor Rubber Silicone Broom for Floor Cleaning Magic Broom Sweeper for Living Room Kitchen Bathroom-Easy Dry The Glass (Grey 54 INCH)

Nodirz$9.964.2★2,077 rev

Original Broombi - All-Surface Silicone Broom Squeegee Pet Hair Remover - Smart Broom for Indoor Cleaning - Cleans Glass Fine Dust Hair Liquids - for Smooth Floors Rugs Windows (Black)

Broombi$33.124.3★5,961 rev

wlich 2-in-1 Air Broom 180 Rotating 54 Inch Adjustable Silicone Rubber Broom Includes 2 Scraping Strips Sweep and Silicone Tools with Long Handle for Cleaning Bathrooms Glass Tiles Pet Hair

wlich$9.444.1★286 rev

Multifunction Silicone Broom 54 Inch Long Handle Silicone Floor Squeegee Broom Sweep and Scrape 2 in 1 Household Cleaning Rubber Broom for Floor Bathrooms Kitchens Showers Tile Pet Hair Glass

nacena$8.094.1★1,067 rev

Newest

by launch date

wlich 2-in-1 Air Broom 180 Rotating 54 Inch Adjustable Silicone Rubber Broom Includes 2 Scraping Strips Sweep and Silicone Tools with Long Handle for Cleaning Bathrooms Glass Tiles Pet Hair

wlich$9.44286 rev

1y ago

Multifunction Silicone Broom 54 Inch Long Handle Silicone Floor Squeegee Broom Sweep and Scrape 2 in 1 Household Cleaning Rubber Broom for Floor Bathrooms Kitchens Showers Tile Pet Hair Glass

nacena$8.091,067 rev

1y ago

Helio AirBroom 3 Piece Kit All Surface Sweeper and Squeegee for Wet and Dry Cleaning Dust Dirt Liquids Pet Hair Tile Hardwood Floors Carpet Furniture Windows Shower Doors As Seen on TV

Helio AirBroom$36.398,025 rev

2y ago

Multifunction Magic Broom Squeegee Broom for Floor Rubber Silicone Broom for Floor Cleaning Magic Broom Sweeper for Living Room Kitchen Bathroom-Easy Dry The Glass (Grey 54 INCH)

Nodirz$9.962,077 rev

2y ago

Original Broombi - All-Surface Silicone Broom Squeegee Pet Hair Remover - Smart Broom for Indoor Cleaning - Cleans Glass Fine Dust Hair Liquids - for Smooth Floors Rugs Windows (Black)

Broombi$33.125,961 rev

4y ago

What reviews say buyers love and hate about magic broom

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning20%

“easy clean ups”

Efficiency11%

“Works well”

Quality-Overall11%

“It is well made”

Advertised Vs Actual Product10%

“As advertised”

Ease Of Use9%

“Easy to use”

Value For Money7%

“Great for the price”

Weight Light6%

“Lightweight & Cleans Really Well”

Assembly/Installation3%

“Simple assembly”

Strength3%

“it is very sturdy”

Functionality-Overall1%

“the broom part does well”

What buyers complain about

Strength18%

“Very flimsy”

Quality-Overall12%

“Crappy quality, broke quickly”

Durability10%

“Broke first time”

Value For Money9%

“Way overpriced”

Assembly/Installation8%

“impossible to put together”

Functionality-Overall6%

“Really doesn't work like it's supposed to”

Ease Of Cleaning6%

“kinda hard to clean though”

Advertised Vs Actual Product5%

“False Advertisement”

Ease Of Use4%

“unable to use”

Size-Overall2%

“small”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product13%

Strength8%

Assembly/Installation8%

Quality-Overall6%

Durability5%

Add-Ons/Attachments5%

Defective Material/Parts4%

Size-Overall4%

Value For Money3%

Common magic broom questions

Is magic broom profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 5 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (46/100).
How competitive is the magic broom niche?: 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in magic broom?: Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 2.6%.
When does demand for magic broom peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the magic broom niche?: Listings span $8.09–$36.39; the average listing price is $19.40 (sweet spot $15–$100). The average incumbent carries 3,483 reviews — the moat a new listing must climb.