Is macaron boxes profitable to sell on Amazon United States?

The niche generates $150K/yr across 30 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (48/100).

How competitive is the macaron boxes niche?

21 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in macaron boxes?

Top complaints mined from reviews: Size-Overall, Assembly/Installation, Adhesion/Stickiness. The return rate is 4.2%.

When does demand for macaron boxes peak?

Demand peaks in Feb–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the macaron boxes niche?

Listings span $7.04–$34.66; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.

Macaron Boxes

Skip it

Soft demand (-19.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$17.94

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Great448.03

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.04–$34.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Market size

Okay$150K

$150K/yr · 260K searches

Growth

Bad-19.8%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

Is macaron boxes profitable on Amazon?

According to Flapen's Amazon United States niche tracking, macaron boxes is a $150K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

macaron boxes market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $179K–$224K; units × avg price
Conversion rate: 3.2%
Avg BSR: #2,140
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 4.5%
Avg brand age: 37 months
Avg seller age: 151 days

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

40%

YODYZJ30%
NPLUX8%
JOERSH7%
KEEPARTY6%
Goensjt5%
LDXDRU5%

macaron boxes demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top macaron boxes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

macaron boxes130K/yr -19.9%3.9% conv.
macaron box25K/yr -16.6%3.0% conv.
macaron packaging15K/yr -5.9%1.4% conv.
macaroons box12K/yr -18.5%1.9% conv.
macaron containers9K/yr -14.5%1.6% conv.
macarons box9K/yr -19.9%2.3% conv.
macaroon boxes7K/yr -0.8%3.2% conv.
macaron boxes for 67K/yr -6.3%4.7% conv.
macaroons gift box14K/yr -53.7%0.5% conv.
macaron gift box5K/yr +8.0%1.0% conv.

All search terms

Top macaron boxes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YODYZJ 20 Pack Macaron Boxes with Window - 7.3x2x2 in Macaron Packaging Containers Holds 6-8 pcs Small Cookie Candy and Truffle Boxes for Gift Giving

YODYZJ$9.214.6★73 rev

YODYZJ 20 Pack Macaron Boxes with Window - 7.3x4.6x2 in Macaron Packaging Containers Holds 12-16 pcs Small Cookie Truffle and chocolate covered strawberry boxes for Gift Giving

YODYZJ$14.144.6★399 rev

JOERSH 2x2x2 Inches Clear Boxes for Favors with Gift Ribbons 60 PCS Mini Transparent Cube Wedding Baby Shower Birthday Party Favor Boxes Small Gifts Display Individual Macaron Box

JOERSH$12.634.7★640 rev

KEEPARTY 24PCS Macaron Boxes White Macaron Packaging Bakery Packaging Container Dessert Gift Box with Window for Birthdays Valentines Day Mothers Day Weddings Graduations Christmas Easter Gift Giving

KEEPARTY$8.314.9★12 rev

Goensjt 28 Pack Macaron Boxes with Clear Window Small Macaron Pastry Bakery Packaging Container for 6 Bakery Cocoa Truffle Dessert Wedding Gift

Goensjt$10.374.6★199 rev

Newest

by launch date

KEEPARTY 24PCS Macaron Boxes White Macaron Packaging Bakery Packaging Container Dessert Gift Box with Window for Birthdays Valentines Day Mothers Day Weddings Graduations Christmas Easter Gift Giving

KEEPARTY$8.3112 rev

5mo ago

MTOPHLS 20 Pack White Macaron Boxes with Window for 5 to 7 Macarons 7 x 2 x 2 Inches Cookie Candy Truffle Box Containers for Home DIY Baking Gift

MTOPHLS$8.6816 rev

6mo ago

YODYZJ 20 Pack Macaron Boxes with Window - 7.3x4.6x2 in Macaron Packaging Containers Holds 12-16 pcs Small Cookie Truffle and chocolate covered strawberry boxes for Gift Giving

YODYZJ$14.14399 rev

6mo ago

IMengjbang 100PCS White Macaron Gift Boxes for 2 Small Treat Boxes 4.17 x 2.16 x 1.37 Inches Chocolate Covered Ores Box Macaron Packaging for Wedding Party

IMengjbang$23.922 rev

8mo ago

Dicunoy 50 Pack Macaron Boxes for 6 White Macaron Gift Boxes with Clear Window and 120 PCS Stickers Sturdy Macaron Package Containers for Cookies Pastry Chocolate Covered Strawberry DIY Baking

Dicunoy$16.8411 rev

10mo ago

What reviews say buyers love and hate about macaron boxes

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Great size”

Assembly/Installation14%

“Can be put together very easily”

Quality-Overall11%

“These boxes are great quality”

Strength7%

“These boxes are sturdy”

Value For Money7%

“Good price”

Gifting Purpose6%

“great for gifting”

Ease Of Use4%

“Easy to use”

Durability3%

“They are pretty durable”

Baking3%

“These were perfect boxes for our church bake sale”

Design-Overall2%

“Cute design”

What buyers complain about

Size-Overall28%

“Smaller than expected”

Assembly/Installation20%

“awkward to assemble”

Adhesion/Stickiness8%

“They do not hold together without tape”

Quality-Overall4%

“Cheap”

Thickness3%

“Very thin”

Cutting/Trimming3%

“Need trimming”

De-Grease3%

“cookies with butter leaves grease marks on the outside”

Strength3%

“just a bit flimsy”

Smell3%

“Smells Awful”

Flatness1%

“Boxes come flat”

Top return reasons

Size-Overall77%

Advertised Vs Actual Product5%

Assembly/Installation3%

Strength3%

Value For Money3%

Functionality-Overall2%

Quality-Overall2%

Material Quality1%

Thin1%

Defective Material/Parts1%

Common macaron boxes questions

Is macaron boxes profitable to sell on Amazon United States?: The niche generates $150K/yr across 30 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (48/100).
How competitive is the macaron boxes niche?: 21 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in macaron boxes?: Top complaints mined from reviews: Size-Overall, Assembly/Installation, Adhesion/Stickiness. The return rate is 4.2%.
When does demand for macaron boxes peak?: Demand peaks in Feb–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the macaron boxes niche?: Listings span $7.04–$34.66; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.