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Macaron Boxes

Fail

Demand is soft, at -19.8% this quarter, so Macaron Boxes is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$150K/yr260K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
48%top-5 click share · 21 brands · 25 sellers

Flapen Score

Macaron Boxes against its category

The dotted line is the Health & Household average. Past it, Macaron Boxes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macaron Boxes market on Amazon at a glance

Shoppers on Amazon United States searched for Macaron Boxes 260K times last year and spent an estimated $150K. The top 5 brands take 56% of clicks. Demand peaks in Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
3.2%
Market size, estimated
$150Ka year
Peak month
December1.9× the quietest month
Top search term
macaron boxes130K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $7.04 to $34.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.94 that is $4K to $9K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$7.04–$34.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #2,140 within Gift Boxes. It carries 448 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#2,140in Gift Boxes
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
448per listing
Listings tracked
30

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Macaron Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

25

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

40%

  • Brand 130%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Macaron Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Macaron Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macaron boxes130K/yr
  • macaron box25K/yr
  • macaron packaging15K/yr
  • macaroons box12K/yr
  • macaron containers9K/yr
  • macarons box9K/yr
  • macaroon boxes7K/yr
  • macaron boxes for 67K/yr
  • macaroons gift box14K/yr
  • macaron gift box5K/yr

Reviews and returns

What reviews say buyers love and hate about Macaron Boxes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Macaron Boxes questions

Answered from the same tracked data.