Maca Powder
Worth a lookShows low returns (0.0%), but soft demand (-27.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Market size
Great$909K$909K/yr · 627K searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$6.29–$25.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,896.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Is maca powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maca powder is a $909K/yr Amazon United States market (627K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
maca powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $971K–$1.3M
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #1,461
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 149 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
588
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
28%
- Navitas Organics28%
- Zen Spirit12%
- Viva Naturals10%
- Micro Ingredients8%
- BetterBody Foods7%
- Anthony's7%
maca powder demand & seasonality
Weekly Amazon search volume, last 109 weeks — -27.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top maca powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- maca powder302K/yr
- maca root powder165K/yr
- maca powder organic50K/yr
- organic maca powder20K/yr
- maca root powder organic16K/yr
- organic maca root powder10K/yr
- maca en polvo10K/yr
- maca root powder for women5K/yr
- maca powder for women7K/yr
- maca powder for men10K/yr
Top maca powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Navitas Organics Maca Powder 100% Gelatinized Peruvian Maca for Adaptogen Smoothies Lattes Baking & More Energize & Balance - USDA Organic Non GMO Vegan Gluten Free (4oz. Bag 23 Servings)
Navitas Organics$6.554.5★13,156 rev
Zen Spirit Maca Root Powder Organic - Peruvian Root Premium Grade Superfood (Raw) - USDA & Vegan Certified - 1 Bag (8oz) - Perfect for Breakfast Smoothies Baking & Ice Cream.
Zen Spirit$15.704.5★11,725 rev
Micro Ingredients Organic Maca Root Powder 2 Pound Gelatinized for Better Absorption Rich in Antioxidants No GMOs Vegan Friendly and Peru Origin
Micro Ingredients$25.694.6★1,713 rev
Viva Naturals Organic Maca Powder Gelatinized 16 oz (1 lb) Vegan USDA Organic Gluten-Free Non-GMO Peruvian Superfood in Resealable Bag
Viva Naturals$12.134.4★7,237 rev
BetterBody Foods Organic Maca Powder Non-GMO & Gluten-Free 12 Ounce
BetterBody Foods$10.294.6★2,368 rev
Newest
by launch date
Organic Maca Root Powder Yellow 8 Grams of Adaptogenic Superfood per Serving Supports Energy Stamina Mood & Balance Peruvian Maca Powder for Vitality & Wellness Non-GMO Vegan 30 Servings Unflavored
Sunwarrior$19.42159 rev
Its Just! - Yellow Maca Root Powder Product of Peru Raw Natural Superfood Gelatinized for Easy Disgestion Supports Immune Energy Health 10oz
It's Just!$9.42105 rev
MNO Organic Maca Root Powder Black Red & Yellow Peruvian Maca Blend
Mother Nature Organics Superfoods for Organic Living$18.281,960 rev
Viva Naturals Organic Maca Powder Gelatinized 8 oz Vegan USDA Organic Gluten-Free Non-GMO Peruvian Superfood in Resealable Bag
Viva Naturals$6.297,237 rev
Organic Peruvian Maca Root Powder 3lbs Easily Digested Gelatinized Form Herbal Superfoods Supplement for Men & Women Supports Immune & Energy Health Non-GMO
DEAL SUPPLEMENT$23.36512 rev
Trending
90-day click momentumMNO Organic Maca Root Powder Black Red & Yellow Peruvian Maca Blend
Mother Nature Organics Superfoods for Organic Living$18.284.5★
365 by Whole Foods Market Organic Maca Powder 8 Ounce
365 by Whole Foods Market$11.474.8★
40x Strength Organic Black Maca Root with 15:1 Ashwagandha for Men
TERRA ELMNT$23.864.4★
Its Just! - Yellow Maca Root Powder Product of Peru Raw Natural Superfood Gelatinized for Easy Disgestion Supports Immune Energy Health 10oz
It's Just!$9.424.5★
MNO Organic Raw Black Maca Root Powder Peruvian Energy & Endurance 16oz
Mother Nature Organics Superfoods for Organic Living$25.384.5★
What reviews say buyers love and hate about maca powder
What buyers praise and complain about, mined from review topics.What buyers love
“Very good produc”
“It has a natural earthy taste that lets you know youre getting a real”
“Delicious health”
“it does give you a boost of energy”
“As advertised”
“Works ok”
“Great supplement”
“Great for libido”
“It gives me the strength I need”
“Great for the price point”
What buyers complain about
“Tastes like dirt”
“it does not fully dissolve easily”
“I did not like flavor”
“Didn't work for me”
“Messed with my stomach after taking it for a while”
“Not Organic”
“does not explain what amount the scoop holds”
“I dont notice much of a difference in my energy levels”
“now it is contaminated again with lead”
“It's a bit sour when I put in my coffee”
Top return reasons
Common maca powder questions
- Is maca powder profitable to sell on Amazon United States?
- The niche generates $909K/yr across 18 tracked products. 90-day search growth is -27.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the maca powder niche?
- 16 brands and 588 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in maca powder?
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- When does demand for maca powder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the maca powder niche?
- Listings span $6.29–$25.69; the average listing price is $16.19 (sweet spot $15–$100). The average incumbent carries 3,896 reviews — the moat a new listing must climb.