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M9 Odor Eliminator Spray

Fail

The top 5 brands take 100% of clicks, so M9 Odor Eliminator Spray is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$280K/yr90K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
86%top-5 click share · 5 brands · 40 sellers

Flapen Score

M9 Odor Eliminator Spray against its category

The dotted line is the Health & Household average. Past it, M9 Odor Eliminator Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The M9 Odor Eliminator Spray market on Amazon at a glance

Shoppers on Amazon United States searched for M9 Odor Eliminator Spray 90K times last year and spent an estimated $280K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
13.2%
Market size, estimated
$280Ka year
Peak month
May1.3× the quietest month
Top search term
m9 odor eliminator spray39K searches a year

02 · Price

A sale here is worth $23.69.

Listings sell for $23.69 on average, from $9.21 to $73.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $23.69 that is $18K to $24K a year per listing.

Average price
$23.69inside the $15 to $100 sweet spot
Price range
$9.21–$73.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Air Fresheners. It carries 4,206 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#273in Air Fresheners
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,206per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top M9 Odor Eliminator Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 223%
  • Brand 317%
  • Brand 49%
  • Brand 53%

Demand

M9 Odor Eliminator Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top M9 Odor Eliminator Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • m9 odor eliminator spray39K/yr
  • hollister m9 odor eliminator spray9K/yr
  • m9 odor eliminator7K/yr
  • m9 spray3K/yr
  • hollister m93K/yr

Reviews and returns

What reviews say buyers love and hate about M9 Odor Eliminator Spray

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
60%of negative reviews mention “Smell”
0.9%of orders come back
“Not odorless”
A buyer, on “Smell”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common M9 Odor Eliminator Spray questions

Answered from the same tracked data.