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Lysol Travel Wipes

Fail

The top 5 brands take 100% of clicks, so Lysol Travel Wipes is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$90K/yr76K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
70%top-5 click share · 5 brands · 108 sellers

Flapen Score

Lysol Travel Wipes against its category

The dotted line is the Health & Household average. Past it, Lysol Travel Wipes is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lysol Travel Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Lysol Travel Wipes 76K times last year and spent an estimated $90K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
12.7%
Market size, estimated
$90Ka year
Peak month
August1.6× the quietest month
Top search term
lysol travel wipes33K searches a year

02 · Price

A sale here is worth $9.37.

Listings sell for $9.37 on average, from $1.08 to $21.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.37 that is $2K to $5K a year per listing.

Average price
$9.37under the $15 to $100 sweet spot
Price range
$1.08–$21.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Disinfectant Wipes. It carries 19,302 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#39in Disinfectant Wipes
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
19,302per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Lysol Travel Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 234%
  • Brand 36%
  • Brand 42%
  • Brand 52%

Demand

Lysol Travel Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Lysol Travel Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lysol travel wipes33K/yr
  • travel size lysol wipes16K/yr
  • lysol wipes to go9K/yr
  • lysol wipes travel size5K/yr
  • lysol to go wipes6K/yr
  • mini lysol wipes4K/yr
  • lysol wipes disinfecting wipes travel3K/yr

Reviews and returns

What reviews say buyers love and hate about Lysol Travel Wipes

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Smell”
0.4%of orders come back
“Very strong smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lysol Travel Wipes questions

Answered from the same tracked data.