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Lysol Hand Wipes

Fail

The top 5 brands take 100% of clicks, so Lysol Hand Wipes is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$9K/yr4K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
69%top-5 click share · 5 brands · 98 sellers

Flapen Score

Lysol Hand Wipes against its category

The dotted line is the Health & Household average. Past it, Lysol Hand Wipes is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lysol Hand Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Lysol Hand Wipes 4K times last year and spent an estimated $9K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
13.2%
Market size, estimated
$9Ka year
Peak month
August1.9× the quietest month
Top search term
lysol hand wipes3K searches a year

02 · Price

A sale here is worth $16.20.

Listings sell for $16.20 on average, from $3.22 to $37.18. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $16.20 that is $0 to $2K a year per listing.

Average price
$16.20inside the $15 to $100 sweet spot
Price range
$3.22–$37.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #65 within Antibiotics & Antiseptics. It carries 13,166 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#65in Antibiotics & Antiseptics
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
13,166per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Lysol Hand Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 221%
  • Brand 319%
  • Brand 46%
  • Brand 55%

Demand

Lysol Hand Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Lysol Hand Wipes

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
32%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“Leaked out”
A buyer, on “Leak-Proof”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lysol Hand Wipes questions

Answered from the same tracked data.