Is lysine lip balm profitable to sell on Amazon United States?

The niche generates $272K/yr across 12 tracked products. 90-day search growth is -22.3%. Flapen's verdict: Skip it (42/100).

How competitive is the lysine lip balm niche?

8 brands and 530 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in lysine lip balm?

Top complaints mined from reviews: Moist/Dry, Ingredients-Overall, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for lysine lip balm peak?

Demand peaks in Jan–Feb; the busiest month runs 1.5× the quietest.

What does it cost to enter the lysine lip balm niche?

Listings span $6.30–$20.48; the average listing price is $11.00 (sweet spot $15–$100). The average incumbent carries 3,218 reviews — the moat a new listing must climb.

Lysine Lip Balm

Skip it

Soft demand (-22.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$272K

$272K/yr · 146K searches

Avg price

Okay$11.00

avg listing price — sweet spot $15–$100

Price range

Okay$6.30–$20.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,217.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Is lysine lip balm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lysine lip balm is a $272K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

lysine lip balm market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $275K–$330K; units × avg price
Conversion rate: 16.9%
Avg BSR: #404
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.7%
Avg brand age: 72 months
Avg seller age: 146 days

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

530

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Quantum66%
Basic Organics11%
Herpecin-L8%
100% PURE5%
Piping Rock3%
Basic Brands3%
Open — no brand owns it (2 brands, 4%)

lysine lip balm demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.5×

Open Trend

Top lysine lip balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lysine lip balm81K/yr -22.3%15.5% conv.
lysine chapstick17K/yr -22.7%15.3% conv.
lysine lip8K/yr -25.7%16.4% conv.
l lysine lip balm9K/yr -29.1%13.8% conv.
lysine lip balm cold sore4K/yr +19.5%1.3% conv.
lysine lip clear6K/yr -37.2%21.8% conv.
super lysine lip balm4K/yr -18.4%22.3% conv.
lysine cream for cold sores4K/yr -25.0%12.2% conv.
lysine lip ointment6K/yr -22.2%11.9% conv.
lysine balm4K/yr -30.3%10.3% conv.

All search terms

Top lysine lip balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Quantum Health Lip Clear Lysine+ Cold Sore Treatment Soothe & Moisturize Mouth Sores - L-Lysine Menthol Calendula & Propolis Ointment - Transparent Fever Blister Healing Balm - 0.25 Oz

Quantum$7.604.6★5,884 rev

Quantum Health SuperLysine+ Coldstick Lip Sunscreen - Lysine Herbs & Nutrients Soothe & Moisturize Lips - Softens & Protects from the Sun - SPF 21 - Clear - 0.17 Ounce

Quantum$7.674.6★1,525 rev

Basic Brands Lysine Lip Balm Cold Sore & Herpes Simplex Treatment

Basic Organics$10.744.6★4,976 rev

Herpecin-L Everyday Protection Lip Balm Stick SPF 30 - Relief from Cold Sores Fever Blisters and Chapped Lips with Lemon Balm 0.1oz

Herpecin-L$6.734.6★11,909 rev

Quantum Health Super Lysine+ Coldstick Tangerine Flavored - Soothes Moisturizes Protects Lips Herbal Lip Balm Spf 21 5 Gm

Quantum$7.724.5★1,760 rev

Newest

by launch date

Piping Rock Lysine Lip Balm Stick | 0.15 Oz | Moisturizing and Soothing Ointment | Non-GMO Gluten Free

Piping Rock$6.3093 rev

3y ago

DocoShield Lip Balm w/Docosanol and Lysine (3-Pack)

DOCO$20.481,987 rev

6y ago

100% PURE Lysine + Herbs Healing Lip Balm Natural Soothing Nourishment for Sore Cracked Chapped or Irritated Lips - Natural Dry Lip Hydration Therapy for Women & Men

100% PURE$7.94636 rev

7y ago

Super Lysine Plus+ ColdStick SPF 21 Regular 0.18 oz (Pack of 3) by Quantum Research

Quantum$20.11920 rev

10y ago

Basic Brands - L-Lysine Ointment - 0.875 oz - Lysine Cold Sore Treatment and Blister Relief - Soothes Chapped Lips and Dry Skin 2-Pack

Basic Brands$20.076,172 rev

12y ago

What reviews say buyers love and hate about lysine lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great quality produxt”

Efficiency17%

“Quite effective”

Cold Relief11%

“This works very well when you feel a cold sore coming on”

Moist/Dry9%

“It keeps my lips moisturized”

Value For Money8%

“Good value”

Advertised Vs Actual Product5%

“This item works as advertised”

Soft Feel4%

“Creamy and smooth”

Fever Relief2%

“Best fever blister medication”

Smell2%

“Strong scent”

Protection2%

“Nice prevention product”

What buyers complain about

Moist/Dry12%

“was so dry”

Ingredients-Overall5%

“Without checking the ingredients i ordered this”

Advertised Vs Actual Product5%

“Seems like it's false advertising”

Taste-Overall5%

“the overwhelming chemical taste”

Functionality-Overall5%

“Doesn't work”

Value For Money5%

“super small though for the price”

Ease Of Use5%

“Couldnt use”

Smell5%

“Has a medication smell”

Product Condition4%

“Do not order cant return becasue came looking used”

Allergies3%

“you can hardly tell I had a cold sore at all”

Top return reasons

Functionality-Overall15%

Product Condition14%

Advertised Vs Actual Product12%

Value For Money9%

Smell9%

Texture/Consistency-Overall6%

Ingredients-Overall6%

Moist/Dry3%

Certifications3%

Adhesion/Stickiness3%

Common lysine lip balm questions

Is lysine lip balm profitable to sell on Amazon United States?: The niche generates $272K/yr across 12 tracked products. 90-day search growth is -22.3%. Flapen's verdict: Skip it (42/100).
How competitive is the lysine lip balm niche?: 8 brands and 530 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in lysine lip balm?: Top complaints mined from reviews: Moist/Dry, Ingredients-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for lysine lip balm peak?: Demand peaks in Jan–Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the lysine lip balm niche?: Listings span $6.30–$20.48; the average listing price is $11.00 (sweet spot $15–$100). The average incumbent carries 3,218 reviews — the moat a new listing must climb.