Is lyra sleep gummies profitable to sell on Amazon United States?

The niche generates $98K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -63.2%. Flapen's verdict: Skip it (46/100).

How competitive is the lyra sleep gummies niche?

6 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in lyra sleep gummies?

Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Value For Money. The return rate is 0.0%.

What does it cost to enter the lyra sleep gummies niche?

Listings span $18.66–$34.16; the average listing price is $28.13 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.

Lyra Sleep Gummies

Skip it

Soft demand (-63.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.13

avg listing price — sweet spot $15–$100

Price range

Incredible$18.66–$34.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great363.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$98K

$98K/yr · 35K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-63.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

Is lyra sleep gummies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lyra sleep gummies is a $98K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lyra sleep gummies market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $56K–$70K; units × avg price
Conversion rate: 9.8%
Avg BSR: #7,841
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.3%
Avg brand age: 38 months
Avg seller age: 156 days

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Zefdvc43%
Jqewlg29%
Nola sleep16%
LullaBites5%
JRR4%
QualiLife3%

lyra sleep gummies demand & seasonality

Weekly Amazon search volume, last 17 weeks — -63.2% search growth over the last 90 days.

Open Trend

Top lyra sleep gummies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lyrasleep deep restore gummies12K/yr -54.8%6.6% conv.
lyrasleep5K/yr -4.4%7.0% conv.
lyra sleep deep restore gummies2K/yr -33.8%9.9% conv.
lyra sleep3K/yr -51.0%7.6% conv.
deep restore gummies4K/yr -82.2%3.9% conv.
lyra sleep gummies6K/yr -90.0%8.4% conv.
lyrasleep gummies3K/yr -95.4%5.2% conv.

All search terms

Top lyra sleep gummies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zefdvc LyraSleep - Natural Sleep Gummies | Fall Asleep Gently in 30 Minutes - Help You Enjoy Restful Sleep 60 Count

Zefdvc$29.284.1★50 rev

Jqewlg LyraSleep Gummies - Nighttime Relaxation & Sleep Support Supplement with L-Theanine & Botanical Blend Calm & Restful Sleep Formula Berry Flavor - 60 Gummies

Jqewlg$29.024.0★10 rev

LyraSleep Gummies - Nighttime Stay Asleep All Night Wake up Clear Promote Calm Mind & Fall Asleep Faster 30 Day Supply (LyraSleep Gummies - 1pcs)

Nola sleep$27.043.8★19 rev

LullaBites - Natural Sleep Gummies - Made in USA - With 5-HTP L-Theanine Magnesium & Valerian Root - Melatonin Free - Vegan - Halal - Sugar Gluten Free - Sweet Strawberry - 60 Gummies - 30 Servings

LullaBites$30.634.0★1,878 rev

JRR LyraSleep Natural Sleep Aid Gummies - Fall Asleep Quickly and Gently in 30 Minutes- Effective Melatonin 6 mg Sleep+ Gummies for Adults a Restful Nights Sleep -60 Count (2pcs)

JRR$34.164.3★130 rev

Newest

by launch date

LyraSleep Gummies - Nighttime Stay Asleep All Night Wake up Clear Promote Calm Mind & Fall Asleep Faster 30 Day Supply (LyraSleep Gummies - 1pcs)

Nola sleep$27.0419 rev

3mo ago

Jqewlg LyraSleep Gummies - Nighttime Relaxation & Sleep Support Supplement with L-Theanine & Botanical Blend Calm & Restful Sleep Formula Berry Flavor - 60 Gummies

Jqewlg$29.0210 rev

4mo ago

Zefdvc LyraSleep - Natural Sleep Gummies | Fall Asleep Gently in 30 Minutes - Help You Enjoy Restful Sleep 60 Count

Zefdvc$29.2850 rev

6mo ago

QualiLife Melatonin Free Sleep Gummies for Adults with Magnesium Valerian Root 5-HTP & Herbal Blend - Natural Sleep Aid Supplements - Non-Habit Forming Sugar Free Strawberry Flavor 60 Count (1)

QualiLife$18.6694 rev

11mo ago

JRR LyraSleep Natural Sleep Aid Gummies - Fall Asleep Quickly and Gently in 30 Minutes- Effective Melatonin 6 mg Sleep+ Gummies for Adults a Restful Nights Sleep -60 Count (2pcs)

JRR$34.16130 rev

1y ago

What reviews say buyers love and hate about lyra sleep gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality40%

“Better sleep”

Taste-Overall18%

“Pleasant taste”

Quality-Overall5%

“Excellent product”

Efficiency4%

“Works well”

Flavor3%

“Good flavor”

Value For Money2%

“Worth it”

Advertised Vs Actual Product2%

“Works as intended”

Soothing Effect2%

“it did help me relax”

Stress/Anxiety1%

“Love it, It helps me relax”

Ease Of Use1%

“Ease of use”

What buyers complain about

Functionality-Overall33%

“Did not work”

Sleep Quality31%

“Didn't help with sleep”

Value For Money6%

“Waste of money”

Taste-Overall2%

“Just candy”

Advertised Vs Actual Product2%

“Certainly not as described”

Side Effects2%

“did not lessen the side effects”

Dosage1%

“Taking a full dose, for me, makes it hard to get up in the morning”

Magnesium1%

“Better off buying a magnesium glycinate supplement by itself for sleep”

Age Suitability1%

“Not for children”

Ingredients-Overall1%

“No melatonin”

Top return reasons