Is lye for soap making organic profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the lye for soap making organic niche?

11 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in lye for soap making organic?

Top complaints mined from reviews: Functionality-Overall, Jamming/Clogging, Drainage. The return rate is 0.0%.

When does demand for lye for soap making organic peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the lye for soap making organic niche?

Listings span $4.61–$151.55; the average listing price is $36.39 (sweet spot $15–$100). The average incumbent carries 2,293 reviews — the moat a new listing must climb.

Lye for Soap Making Organic

Worth a look

Shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.39

avg listing price — sweet spot $15–$100

Market size

Great$1.6M

$1.6M/yr · 504K searches

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.61–$151.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,292.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Is lye for soap making organic profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lye for soap making organic is a $1.6M/yr Amazon United States market (504K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lye for soap making organic market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $1.5M–$1.8M; units × avg price
Conversion rate: 8.5%
Avg BSR: #102
Page quality: 0%
Prime: 81%
Sponsored: 75%
Out of stock: 0.8%
Avg brand age: 59 months
Avg seller age: 169 days

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

Belle Chemical30%
BRJR23%
ComStar10%
Instant Power10%
Miilex7%
Soapeauty5%
Open — no brand owns it (5 brands, 14%)

lye for soap making organic demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.0×

Open Trend

Top lye for soap making organic search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lye for soap making239K/yr -19.8%6.7% conv.
lye196K/yr +4.5%7.2% conv.
lye powder13K/yr +88.0%4.4% conv.
lye for soap making organic13K/yr -23.7%4.1% conv.
100% lye5K/yr -4.6%6.8% conv.
soap lye5K/yr -14.5%3.8% conv.
lye for soap6K/yr -18.6%5.0% conv.
soap making lye6K/yr -12.0%6.6% conv.
lye crystals4K/yr +6.5%9.0% conv.
soap lye for soap making3K/yr -18.2%6.3% conv.

All search terms

Top lye for soap making organic products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sodium Hydroxide - Pure - Food Grade (Caustic Soda Lye) (2 Pound Jar)

Belle Chemical$16.264.8★8,247 rev

The Boyer Corporation Lye for Soap Making Sodium Hydroxide Pure High Test Lye Food Grade Caustic Soda Drain Cleaner and Clog Remover 2.2 lbs.

BRJR$22.124.8★1,768 rev

Instant Power Crystal Lye Drain Opener Lye Sodium Hydroxide Unclogs Bathroom and Kitchen Sinks Drains Shower Pipes 1 Lb

Instant Power$4.614.4★2,345 rev

ComStar Pure Lye 1 lb Drain Opener 99% Pure Sodium Hydroxide

ComStar$16.054.6★6,953 rev

SODIUM LACTATE for Soap Making & Lotions | 60% USP Pure Natural Preservative | Harder Bar of Soap Bigger Yield Faster Cure Time Provides Moisture | 32 oz

Soapeauty$25.594.7★1,368 rev

Newest

by launch date

Parkway Essentials Sodium Hydroxide Pure Food Grade (Lye Caustic Soda) 2 Pack (4 lbs) Drain Cleaner Clog Removal Baking Soap Making

Parkway Essentials$30.5235 rev

10mo ago

ComStar Pure Lye Flakes | 1 Pound 99% Pure Sodium Hydroxide Flakes Ideal for Soap Making Food Prep Cleaning and More (30-525)

ComStar$20.5222 rev

10mo ago

Food Grade Lye Sodium Hydroxide - (1lbs or 453g) 100% Pure Caustic Soda Drain Cleaning Soap Making Culinary Use Pretzels Textiles Granules

Miilex$14.98212 rev

1y ago

Food Grade Lye Sodium Hydroxide - 100% Pure 100% Caustic Soda Food Grade Lye for Soap Making Kosher Certified | Soap Making Drain Cleaning and Culinary Use (2lbs or 907g)

Miilex$23.82301 rev

2y ago

ComStar Pure Lye 2 lb Drain Opener 99% Pure Sodium Hydroxide

ComStar$23.836,953 rev

4y ago

What reviews say buyers love and hate about lye for soap making organic

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent product”

Value For Money15%

“good value”

Ease Of Use11%

“Easy to use”

Efficiency11%

“Very Effective Cleaner”

Advertised Vs Actual Product8%

“As Advertised”

Ease Of Cleaning4%

“the best cleaner for so many things”

Jamming/Clogging3%

“Worked well for semi clogged drain”

Instructions/User Manual/Troubleshooting2%

“The instructions are simple”

Size-Overall2%

“Perfect fit”

Smell1%

“No odor either”

What buyers complain about

Functionality-Overall33%

“Did not work”

Jamming/Clogging13%

“Burns through tough clogs”

Drainage7%

“Had a slow drain”

Value For Money7%

“Cheap Product Expensive Plumber”

Ease Of Cleaning5%

“Poor cleaning performance”

Quality-Overall4%

“Cheap, Horrible product”

Advertised Vs Actual Product3%

“While the listing contains a minor discrepancy—labeling the product as beads in the title”

Size-Overall3%

“Not good for smaller hands”

Smell2%

“Upon checking thee toilet which is filled with rotting poop, pee and toilet paper that look and smell like sewer”

De-Grease2%

“Does not work on grease build up in pipes”

Top return reasons

Value For Money38%

Defective Material/Parts25%

Leak-Proof13%

Advertised Vs Actual Product13%

Size-Overall13%

Common lye for soap making organic questions

Is lye for soap making organic profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the lye for soap making organic niche?: 11 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in lye for soap making organic?: Top complaints mined from reviews: Functionality-Overall, Jamming/Clogging, Drainage. The return rate is 0.0%.
When does demand for lye for soap making organic peak?: Demand peaks in Feb–Mar–Apr–May; the busiest month runs 2.0× the quietest.
What does it cost to enter the lye for soap making organic niche?: Listings span $4.61–$151.55; the average listing price is $36.39 (sweet spot $15–$100). The average incumbent carries 2,293 reviews — the moat a new listing must climb.