Lye for Soap Making Organic

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

504K

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

8.5%

Market size, estimated

$1.6Ma year

Peak month

March2.0× the quietest month

Top search term

lye for soap making239K searches a year

Listings sell for $36.39 on average, from $4.61 to $151.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $36.39 that is $73K to $91K a year per listing.

Average price

$36.39inside the $15 to $100 sweet spot

Price range

$4.61–$151.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$73K–$91K

Returns

0.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #102 within Drain Openers. It carries 2,293 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

81%

Out of stock, average day

0.8%

Average rank

#102in Drain Openers

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

2,293per listing

Listings tracked

16

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months