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Lycopene

Pass

Lycopene scores 67 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, demand is soft, at -10.0% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 14,768 Health & Household niches · +18 vs the category median of 49
Market size
$1.2M/yr346K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
51%top-5 click share · 24 brands · 56 sellers

Flapen Score

Lycopene against its category

The dotted line is the Health & Household average. Past it, Lycopene is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lycopene market on Amazon at a glance

Shoppers on Amazon United States searched for Lycopene 346K times last year and spent an estimated $1.2M. The top 5 brands take 64% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
13.8%
Market size, estimated
$1.2Ma year
Peak month
August1.4× the quietest month
Top search term
lycopene191K searches a year

02 · Price

A sale here is worth $24.49.

Listings sell for $24.49 on average, from $8.66 to $80.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $24.49 that is $31K to $37K a year per listing.

Average price
$24.49inside the $15 to $100 sweet spot
Price range
$8.66–$80.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$31K–$37K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #541 within Antioxidants. It carries 680 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#541in Antioxidants
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
680per listing
Listings tracked
34

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Lycopene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

56

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

51%

Top 20: 88%

Open market

30%

  • Brand 122%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Lycopene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lycopene search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lycopene191K/yr
  • lycopene supplements for men83K/yr
  • lycopene supplement28K/yr
  • lycopene 20mg12K/yr
  • lycopene 50mg7K/yr
  • licopeno6K/yr
  • lycopene supplements4K/yr
  • lycopene 40mg6K/yr
  • lycopene nutritional supplements3K/yr
  • lycopin2K/yr

Reviews and returns

What reviews say buyers love and hate about Lycopene

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“Nowhere near the daily recommended dosage in various studies”
A buyer, on “Dosage”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lycopene questions

Answered from the same tracked data.