Is lycopene profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (67/100).

How competitive is the lycopene niche?

24 brands and 56 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in lycopene?

Top complaints mined from reviews: Dosage, Ingredients-Overall, Functionality-Overall. The return rate is 0.0%.

When does demand for lycopene peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the lycopene niche?

Listings span $8.66–$80.23; the average listing price is $24.49 (sweet spot $15–$100). The average incumbent carries 680 reviews — the moat a new listing must climb.

Lycopene

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.49

avg listing price — sweet spot $15–$100

Price range

Great$8.66–$80.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 346K searches

Review moat

Good680.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Is lycopene profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lycopene is a $1.2M/yr Amazon United States market (346K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 67/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

lycopene market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 13.8%
Avg BSR: #541
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.4%
Avg brand age: 76 months
Avg seller age: 151 days

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

51%

Top 20: 88%

Open market

30%

Puritan's Pride22%
Nutricost14%
VitaUp10%
Immortal Herbs9%
NOW Foods9%
Carlyle6%

lycopene demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top lycopene search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lycopene191K/yr -10.4%12.2% conv.
lycopene supplements for men83K/yr -10.8%13.2% conv.
lycopene supplement28K/yr +11.8%9.9% conv.
lycopene 20mg12K/yr -17.5%18.0% conv.
lycopene 50mg7K/yr -16.0%12.7% conv.
licopeno6K/yr -9.5%4.7% conv.
lycopene supplements4K/yr +10.3%6.0% conv.
lycopene 40mg6K/yr -65.8%20.8% conv.
lycopene nutritional supplements3K/yr -20.5%4.9% conv.
lycopin2K/yr +220.9%0.7% conv.

All search terms

Top lycopene products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Puritans Pride Premium Lycopene 40mg Dietary Supplement for Prostate Antioxidant Heart Health and Overall Health Support 2 Month Supply 60 Rapid Release Softgels

Puritan's Pride$11.044.5★1,880 rev

VitaUp Lycopene Supplements for Men USA Made Prostate Supplements for Men with Natural Tomato Extract Non-GMO Lycopene Supplement for Normal Prostate Skin & Antioxidant Support 120 Count

VitaUp$24.394.6★558 rev

Nutricost Lycopene (20mg) 120 Softgels - Gluten Free Non-GMO

Nutricost$19.704.5★415 rev

Puritans Pride Premium Lycopene 20mg Dietary Supplement for Prostate Antioxidant Heart Health and Overall Health Support 1 Month Supply 60 Rapid Release Softgels

Puritan's Pride$8.664.6★1,972 rev

Immortal Herbs Lycopene Supplement for Men 60mg 150 Capsules Natural Tomato Extract Powder 4 Month Supply 100% Veg Lycopene Complex Non-GMO and Gluten Free Carotenoid Supplement

Immortal Herbs$21.804.5★367 rev

Newest

by launch date

Your Nutritionist 5-in-1 Lycopene Supplement 500mg Prostate Support for Men

Your Nutritionist$23.2837 rev

7mo ago

Immortal Herbs Lycopene Supplement for Men 60mg 150 Capsules Natural Tomato Extract Powder 4 Month Supply 100% Veg Lycopene Complex Non-GMO and Gluten Free Carotenoid Supplement

Immortal Herbs$21.80367 rev

1y ago

GANOHERB Lycopene Supplement for Men 100mg Lycopene Capsule with 200mg Reishi Mushroom for Overall Health 2 Month Supply Vegan 60 Rapid Release Capsules

GANOHERB$20.8989 rev

1y ago

VitaUp Lycopene Supplements for Men USA Made Prostate Supplements for Men with Natural Tomato Extract Non-GMO Lycopene Supplement for Normal Prostate Skin & Antioxidant Support 120 Count

VitaUp$24.39558 rev

2y ago

BulkSupplements.com Lycopene Softgels - Lycopene Supplement Antioxidants Supplement - Gluten Free 1 Softgel per Serving (20mg) 120 Softgels (Pack of 1)

BulkSupplements$21.8785 rev

2y ago

What reviews say buyers love and hate about lycopene

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great quality and easy to take”

Value For Money9%

“Affordable price”

Vitamin8%

“Good vitamin”

Ingredients-Overall6%

“Overall, Im impressed with the ingredients”

Ease Of Chewing/Swallowing5%

“can be swallowed just fine”

Advertised Vs Actual Product5%

“Works as needed”

Efficiency5%

“Well Thought Out and Effective”

Dosage4%

“Adequate dose and a quality product”

Hormonal Balance4%

“his prostate gland was happy”

Regulates Digestion3%

“It has improved my ability to empty my bladder”

What buyers complain about

Dosage16%

“Nowhere near the daily recommended dosage in various studies”

Ingredients-Overall11%

“The contents were white powder”

Functionality-Overall8%

“Did not work for me”

Size-Overall6%

“The capsules themselves are very small in size”

Value For Money4%

“Amazon also informs me it is priced higher than similar products”

Quality-Overall4%

“More of a quality control issue”

Smell3%

“bad smell”

Advertised Vs Actual Product3%

“Disinformation”

Nutritional Content3%

“This is an unacceptable response for a product that is supposed to be used for healthy nutrition”

Color3%

“Also, as lycopene is usually derived from tomato products inside the pill is ordinarily a very red color while this one is a very very slight pink”

Top return reasons

Functionality-Overall50%

Certifications50%

Common lycopene questions

Is lycopene profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (67/100).
How competitive is the lycopene niche?: 24 brands and 56 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in lycopene?: Top complaints mined from reviews: Dosage, Ingredients-Overall, Functionality-Overall. The return rate is 0.0%.
When does demand for lycopene peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the lycopene niche?: Listings span $8.66–$80.23; the average listing price is $24.49 (sweet spot $15–$100). The average incumbent carries 680 reviews — the moat a new listing must climb.