Luvra Niacinamide Toothpaste
Worth a lookShows low returns (0.4%), but soft demand (-48.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$7.71–$30.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,926.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 40K searches
Growth
Bad-48.1%90-day search growth — must beat 0% to launch
Is luvra niacinamide toothpaste profitable on Amazon?
According to Flapen's Amazon United States niche tracking, luvra niacinamide toothpaste is a $39K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
luvra niacinamide toothpaste market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #895
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 8.3%
- Avg brand age
- 13 months
- Avg seller age
- 156 days
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
23
Sellers
30
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
54%
Top 20: 90%
Open market
30%
- LUVRA Toothpaste22%
- Boka15%
- BodyAccel9%
- OIFVOPU9%
- TLNDG9%
- LIVREO6%
luvra niacinamide toothpaste demand & seasonality
Weekly Amazon search volume, last 20 weeks — -48.1% search growth over the last 90 days.Top luvra niacinamide toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- luvra niacinamide toothpaste17K/yr
- luvra4K/yr
- luvra toothpaste4K/yr
- luvra niacinamide whitening toothpaste2K/yr
- pearla niacinamide paste4K/yr
- dentix toothpaste9K/yr
Top luvra niacinamide toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Luvra Niacinamide Whitening Toothpaste for Adults - Teeth Whitening & Deep Stain Removal Fights Coffee Tea Smoking Stains Enamel Safe & Fresh Breath (100g)
LUVRA Toothpaste$24.322.7★3 rev
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.254.5★59,113 rev
Niacinamide Whitening Toothpaste for Adults Teeth Whitening Tooth Paste Brilliant Smile Niacinamide Toothpaste Whiten (3.53oz)- 1 PCS
OIFVOPU$8.103.9★104 rev
BodyAccel Niacinamide Whitening Toothpaste Niacinamide Intensive Whitening Toothpaste with Natural Gentle Care Deep Stain Removal Clean Peach Flavor Improves Gum Health Fresh Breath (1)
BodyAccel$17.203.7★7,874 rev
TLNDG 2.5% Niacinamide Whitening Toothpaste for Teeth and Gum Care Enamel Strengthening & Fluoride Free Formula 3.53 Oz (1)
TLNDG$15.093.7★76 rev
Newest
by launch date
Niacinamide Whitening Toothpaste (Pack of 2) - Cleans Stains and Strengthens Teeth Reduces Gum Problems Freshens Breath Mint Flavored Without Fluoride for Sensitive Teeth
DaiLaiFu$14.68166 rev
Niacinamide Whitening Toothpaste for Adults Teeth Whitening Tooth Paste Brilliant Smile Niacinamide Toothpaste Whiten (3.53oz)- 1 PCS
OIFVOPU$8.10104 rev
2Pack Niacinamide Whitening Toothpaste Intensive Stain Removal for Coffee & Tea Smokers Long-Lasting Fresh Breath & Enamel Protection 4-in-1 Oral Care Daily Use for Sensitive Teeth & Healthy Gums
Fedulili$18.498 rev
Luvra Niacinamide Whitening Toothpaste for Adults - Teeth Whitening & Deep Stain Removal Fights Coffee Tea Smoking Stains Enamel Safe & Fresh Breath (100g)
LUVRA Toothpaste$24.323 rev
Luvra Niacinamide Whitening Toothpaste for Adults - Teeth Whitening & Deep Stain Removal Fights Coffee Tea Smoking Stains Enamel Safe & Fresh Breath (100g) (2pcs)
LUVRA Toothpaste$24.854 rev
Trending
90-day click momentum
Niacinamide Whitening Toothpaste Natural Mild and Non-Irritating Nicotinamide White Toothpaste Prevents Tooth Decay Freshens Breath and Promotes Oral Health
TPVB$19.245.0★
Set 2-Pack Niacinamide Whitening Toothpaste Nicotinamide Radiant Whitening Toothpaste Fresh
LIVREO$10.874.2★
InoPro Whitening Hydroxyapatite Toothpaste with Probiotic for Sensitive Teeth Fluoride Free Enamel Repair Remineralizing Toothpaste SLS Free Baking Soda Coconut Oil 5oz
InoPro$13.194.5★
Niacinamide Whitening Toothpaste for Adults Sensitive Teeth Whitening Toothpaste Stain Removal for Coffee & Tea Fresh Breath Enamel Support Daily Oral Care 100g
Generic$7.713.8★
2Pack Niacinamide Whitening Toothpaste Intensive Stain Removal for Coffee & Tea Smokers Long-Lasting Fresh Breath & Enamel Protection 4-in-1 Oral Care Daily Use for Sensitive Teeth & Healthy Gums
Fedulili$18.493.8★
What reviews say buyers love and hate about luvra niacinamide toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Good for teeth”
“Whitening toothpaste”
“Great quality, and provides almost complete cleaning”
“Good taste”
“Clean feel”
“Good deal”
“Honestly, in my case, it has helped with tooth sensitivity”
“Mild flavor”
“As advertised”
“Effective”
What buyers complain about
“It is expensive”
“Did not work”
“False information”
“my dentist didnt like it”
“Horrible taste”
“Does not whiten”
“Not WHITE”
“Tubes are smaller than expected”
“The ingredients are different”
“Made teeth sensitive”
Top return reasons
Common luvra niacinamide toothpaste questions
- Is luvra niacinamide toothpaste profitable to sell on Amazon United States?
- The niche generates $39K/yr across 31 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is -48.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the luvra niacinamide toothpaste niche?
- 23 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in luvra niacinamide toothpaste?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- What does it cost to enter the luvra niacinamide toothpaste niche?
- Listings span $7.71–$30.60; the average listing price is $15.94 (sweet spot $15–$100). The average incumbent carries 4,926 reviews — the moat a new listing must climb.