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Lutein 40mg

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 77% of clicks, so Lutein 40mg is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$272K/yr97K searches / yr
90-day growth
+31.3%search demand this quarter
Competition
77%top-5 click share · 9 brands · 24 sellers

Flapen Score

Lutein 40mg against its category

The dotted line is the Health & Household average. Past it, Lutein 40mg is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lutein 40mg market on Amazon at a glance

Shoppers on Amazon United States searched for Lutein 40mg 97K times last year and spent an estimated $272K. The top 5 brands take 85% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+31.3%
Conversion, latest week
15.9%
Market size, estimated
$272Ka year
Top search term
lutein 40mg59K searches a year

02 · Price

A sale here is worth $17.57.

Listings sell for $17.57 on average, from $9.18 to $23.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $17.57 that is $18K to $22K a year per listing.

Average price
$17.57inside the $15 to $100 sweet spot
Price range
$9.18–$23.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Antioxidants. It carries 3,408 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#91in Antioxidants
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,408per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Lutein 40mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

24

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Brand 145%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Search terms

Top Lutein 40mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lutein 40mg59K/yr
  • lutein 40 mg with zeaxanthin24K/yr
  • lutein 40 mg11K/yr
  • lutein 403K/yr

Reviews and returns

What reviews say buyers love and hate about Lutein 40mg

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Eye-Hygiene”
13%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“they are 20 mg so you need to take two to get 40mg”
A buyer, on “Dosage”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lutein 40mg questions

Answered from the same tracked data.