Lutein 40mg
MaybeAn estimated 0.0% of orders come back. But the top 5 products take 77% of clicks, so Lutein 40mg is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $272K/yr97K searches / yr
- 90-day growth
- +31.3%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 24 sellers
Flapen Score
Lutein 40mg against its category
The dotted line is the Health & Household average. Past it, Lutein 40mg is stronger. Inside it, weaker.
Market
The Lutein 40mg market on Amazon at a glance
Shoppers on Amazon United States searched for Lutein 40mg 97K times last year and spent an estimated $272K. The top 5 brands take 85% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 15.9% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +31.3%
- Conversion, latest week
- 15.9%
- Market size, estimated
- $272Ka year
- Top search term
- lutein 40mg59K searches a year
02 · Price
A sale here is worth $17.57.
Listings sell for $17.57 on average, from $9.18 to $23.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $17.57 that is $18K to $22K a year per listing.
- Average price
- $17.57inside the $15 to $100 sweet spot
- Price range
- $9.18–$23.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $18K–$22K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Antioxidants. It carries 3,408 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Antioxidants
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 3,408per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Lutein 40mg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puritans Pride Premium Lutigold Lutein Carotenoid 40mg with Zeaxanthin for Men and Women Dietary Supplement for Eye Health Support 8 Month Supply 120 Easy-to-Swallow Softgels
- Price
- $15.66
- Rating
- 4.6/5
- Reviews
- 11,525
- Age
- 15y ago

Puritans Pride Premium Lutigold Lutein Carotenoid 40 mg with Zeaxanthin for Men and Women Dietary Supplement for Eye Health Support 2 Month Supply 60 Easy-to-Swallow Softgels
- Price
- $9.18
- Rating
- 4.6/5
- Reviews
- 3,920
- Age
- 15y ago

Lutein 40mg + Zeaxanthin 1 600mcg 360 Softgels | 4-in-1 Formula with Astaxanthin Omega-3 & Phospholipids | Marigold Flower Extract | Supports Eye Brain & Vision Health | Non-GMO Gluten Free
- Price
- $22.95
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 3y ago

Natures Bounty Lutein Pills Eye Health Supplements and Vitamins Support Vision Health 40 mg 30 Softgels
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 3,747
- Age
- 16y ago

Natural Factors Lutein 40 mg Antioxidant Support for Healthy Eyes and Skin with Zeaxanthin 60 Softgels
- Price
- $23.04
- Rating
- 4.8/5
- Reviews
- 485
- Age
- 13y ago
Trending
estimated 90-day click momentum
Puritans Pride Premium Lutigold Lutein Carotenoid 40mg with Zeaxanthin for Men and Women Dietary Supplement for Eye Health Support 8 Month Supply 120 Easy-to-Swallow Softgels
- Price
- $15.66
- Rating
- 4.6/5
- Reviews
- 11,525
- Age
- 15y ago

Natural Factors Lutein 40 mg Antioxidant Support for Healthy Eyes and Skin with Zeaxanthin 60 Softgels
- Price
- $23.04
- Rating
- 4.8/5
- Reviews
- 485
- Age
- 13y ago

Lutein 40mg + Zeaxanthin 1 600mcg 360 Softgels | 4-in-1 Formula with Astaxanthin Omega-3 & Phospholipids | Marigold Flower Extract | Supports Eye Brain & Vision Health | Non-GMO Gluten Free
- Price
- $22.95
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 3y ago

Vitamatic Lutein 40mg with Zeaxanthin 10mg Eye Health Support Supplement 240 Softgels
- Price
- $19.44
- Rating
- 4.7/5
- Reviews
- 587
- Age
- 1y ago

Puritans Pride Premium Lutigold Lutein Carotenoid 40 mg with Zeaxanthin for Men and Women Dietary Supplement for Eye Health Support 2 Month Supply 60 Easy-to-Swallow Softgels
- Price
- $9.18
- Rating
- 4.6/5
- Reviews
- 3,920
- Age
- 15y ago
Newest
by launch date
Vitamatic Lutein 40mg with Zeaxanthin 10mg Eye Health Support Supplement 240 Softgels
- Price
- $19.44
- Rating
- 4.7/5
- Reviews
- 587
- Age
- 1y ago

FITO MEDICS Lab Lutein Supplement with Zeaxanthin 180 Capsules Botanical Formula
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 976
- Age
- 2y ago

Lutein 40mg + Zeaxanthin 1 600mcg 360 Softgels | 4-in-1 Formula with Astaxanthin Omega-3 & Phospholipids | Marigold Flower Extract | Supports Eye Brain & Vision Health | Non-GMO Gluten Free
- Price
- $22.95
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 3y ago

Lutein and Zeaxanthin Supplements 40mg Per Serving 300 Softgels Plus Astaxanthin Omega-3s & Phospholipids Non-GMO
- Price
- $22.51
- Rating
- 4.6/5
- Reviews
- 1,019
- Age
- 3y ago

Carlyle Lutein and Zeaxanthin Supplement | 40mg | 180 Softgels
- Price
- $17.41
- Rating
- 4.6/5
- Reviews
- 8,380
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
24
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
10%
- Puritan's Pride45%
- NatureBell13%
- Nature's Bounty10%
- Natural Factors9%
- Carlyle8%
- FITO MEDIC'S5%
- Open — no brand owns it (3 brands, 10%)
Search terms
Top Lutein 40mg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lutein 40mg59K/yr
- lutein 40 mg with zeaxanthin24K/yr
- lutein 40 mg11K/yr
- lutein 403K/yr
Reviews and returns
What reviews say buyers love and hate about Lutein 40mg
We read the reviews and the return reasons for every product selling here.
“they are 20 mg so you need to take two to get 40mg”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lutein 40mg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









