Skip to content

Lutein 20mg

Fail

The top 5 products take 88% of clicks, so Lutein 20mg is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$282K/yr99K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
88%top-5 click share · 9 brands · 50 sellers

Flapen Score

Lutein 20mg against its category

The dotted line is the Health & Household average. Past it, Lutein 20mg is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lutein 20mg market on Amazon at a glance

Shoppers on Amazon United States searched for Lutein 20mg 99K times last year and spent an estimated $282K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Mar–Jun–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
18.1%
Market size, estimated
$282Ka year
Peak month
November3.1× the quietest month
Top search term
lutein 20mg83K searches a year

02 · Price

A sale here is worth $15.76.

Listings sell for $15.76 on average, from $10.10 to $23.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $15.76 that is $24K to $32K a year per listing.

Average price
$15.76inside the $15 to $100 sweet spot
Price range
$10.10–$23.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$32K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #553 within Antioxidants. It carries 2,397 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#553in Antioxidants
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,397per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Lutein 20mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

50

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

9%

  • Brand 149%
  • Brand 219%
  • Brand 312%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 9%)

Demand

Lutein 20mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jun, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Lutein 20mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lutein 20mg83K/yr
  • lutein 20 mg9K/yr
  • lutein 20 mg with zeaxanthin3K/yr
  • lutigold lutein 20mg3K/yr

Reviews and returns

What reviews say buyers love and hate about Lutein 20mg

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Eye-Hygiene”
15%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not up to Amazon usual quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lutein 20mg questions

Answered from the same tracked data.