Lutein 20mg
FailThe top 5 products take 88% of clicks, so Lutein 20mg is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $282K/yr99K searches / yr
- 90-day growth
- +12.9%search demand this quarter
- Competition
- 88%top-5 click share · 9 brands · 50 sellers
Flapen Score
Lutein 20mg against its category
The dotted line is the Health & Household average. Past it, Lutein 20mg is stronger. Inside it, weaker.
Market
The Lutein 20mg market on Amazon at a glance
Shoppers on Amazon United States searched for Lutein 20mg 99K times last year and spent an estimated $282K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Mar–Jun–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 18.1% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +12.9%
- Conversion, latest week
- 18.1%
- Market size, estimated
- $282Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- lutein 20mg83K searches a year
02 · Price
A sale here is worth $15.76.
Listings sell for $15.76 on average, from $10.10 to $23.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $15.76 that is $24K to $32K a year per listing.
- Average price
- $15.76inside the $15 to $100 sweet spot
- Price range
- $10.10–$23.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $24K–$32K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #553 within Antioxidants. It carries 2,397 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #553in Antioxidants
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 2,397per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Lutein 20mg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puritans Pride Premium Lutigold Lutein Carotenoid 20mg with Zeaxanthin for Men and Women Dietary Supplement for Eye Health Support 8 Month Supply 120 Easy-to-Swallow Softgels
- Price
- $12.16
- Rating
- 4.7/5
- Reviews
- 7,562
- Age
- 15y ago

Natures Bounty Lutein Pills Eye Health Supplements and Vitamins Support Vision Health 20 mg 40 Softgels
- Price
- $11.54
- Rating
- 4.6/5
- Reviews
- 3,747
- Age
- 12y ago

Carlyle Lutein and Zeaxanthin 20mg | 300 Softgels | Eye Health Vitamins
- Price
- $17.89
- Rating
- 4.7/5
- Reviews
- 5,649
- Age
- 7y ago

Piping Rock Lutein and Zeaxanthin Supplement | 20mg | 180 Softgels
- Price
- $12.95
- Rating
- 4.7/5
- Reviews
- 449
- Age
- 12y ago

SILKMYST Lutein and Zeaxanthin Supplement-Eye Vitamins 150 Softgels 20mg Lutein & 4mg Zeaxanthin with Vitamins C E Zinc Copper for Blue Light Protection Eye Health Support 5 Months Supply
- Price
- $10.10
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Puritans Pride Premium Lutigold Lutein Carotenoid 20mg with Zeaxanthin for Men and Women Dietary Supplement for Eye Health Support 8 Month Supply 120 Easy-to-Swallow Softgels
- Price
- $12.16
- Rating
- 4.7/5
- Reviews
- 7,562
- Age
- 15y ago

SILKMYST Lutein and Zeaxanthin Supplement-Eye Vitamins 150 Softgels 20mg Lutein & 4mg Zeaxanthin with Vitamins C E Zinc Copper for Blue Light Protection Eye Health Support 5 Months Supply
- Price
- $10.10
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 10mo ago

Jarrow Formulas Lutein 20 mg - 120 Softgels - Clinically Documented Eye Health & Support - With Zeaxanthin - 120 Servings
- Price
- $23.39
- Rating
- 4.6/5
- Reviews
- 1,633
- Age
- 9y ago

Piping Rock Lutein and Zeaxanthin Supplement | 20mg | 180 Softgels
- Price
- $12.95
- Rating
- 4.7/5
- Reviews
- 449
- Age
- 12y ago

Doctors Best Lutein Supplement 20mg with Trans Zeaxanthin - Lutein for Eyes Eye Health Vitamins for Men & Women Vision and Macular Health Support Capsules OptiLut Marigold Flower - 120 Veg Caps
- Price
- $15.43
- Rating
- 4.6/5
- Reviews
- 1,997
- Age
- 22y ago
Newest
by launch date
SILKMYST Lutein and Zeaxanthin Supplement-Eye Vitamins 150 Softgels 20mg Lutein & 4mg Zeaxanthin with Vitamins C E Zinc Copper for Blue Light Protection Eye Health Support 5 Months Supply
- Price
- $10.10
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 10mo ago

BulkSupplements.com Lutein Capsules - Eye Vitamins Antioxidant Source - Gluten Free 1 Capsule per Serving 20mg Serving 365 Count (Pack of 1)
- Price
- $21.58
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

Carlyle Lutein and Zeaxanthin 20mg | 300 Softgels | Eye Health Vitamins
- Price
- $17.89
- Rating
- 4.7/5
- Reviews
- 5,649
- Age
- 7y ago

Jarrow Formulas Lutein 20 mg - 120 Softgels - Clinically Documented Eye Health & Support - With Zeaxanthin - 120 Servings
- Price
- $23.39
- Rating
- 4.6/5
- Reviews
- 1,633
- Age
- 9y ago

Piping Rock Lutein and Zeaxanthin Supplement | 20mg | 180 Softgels
- Price
- $12.95
- Rating
- 4.7/5
- Reviews
- 449
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
50
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
9%
- Puritan's Pride49%
- Nature's Bounty19%
- Carlyle12%
- Piping Rock4%
- SILKMYST3%
- NOW Foods3%
- Open — no brand owns it (3 brands, 9%)
Demand
Lutein 20mg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Jun, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Lutein 20mg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lutein 20mg83K/yr
- lutein 20 mg9K/yr
- lutein 20 mg with zeaxanthin3K/yr
- lutigold lutein 20mg3K/yr
Reviews and returns
What reviews say buyers love and hate about Lutein 20mg
We read the reviews and the return reasons for every product selling here.
“Not up to Amazon usual quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lutein 20mg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









