Lutein

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

7.8%

Market size, estimated

$3.6Ma year

Peak month

February1.6× the quietest month

Top search term

lutein and zeaxanthin supplements385K searches a year

Listings sell for $22.97 on average, from $4.61 to $82.61. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $22.97 that is $69K to $92K a year per listing.

Average price

$22.97inside the $15 to $100 sweet spot

Price range

$4.61–$82.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

$69K–$92K

Returns

0.0%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #206 within Antioxidants. It carries 4,502 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#206in Antioxidants

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

4,502per listing

Listings tracked

53

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

71 months