Luna and Skin
Skip itSoft demand (-62.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great253.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$102.90avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$69.22–$166.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 33K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-62.9%90-day search growth — must beat 0% to launch
Is luna and skin profitable on Amazon?
According to Flapen's Amazon United States niche tracking, luna and skin is a $19K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 27/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
luna and skin market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $77K–$103K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #471
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 57.1%
- Avg brand age
- 23 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
13
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- FOLOKE87%
- tinkoola5%
- Verfubo3%
- Nourished Bodynskin2%
- INIA2%
- INTEO1%
- Open — no brand owns it (0%)
luna and skin demand & seasonality
Weekly Amazon search volume, last 23 weeks — -62.9% search growth over the last 90 days.Top luna and skin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- foloke led light therapy mask11K/yr
- foloke red light therapy for face5K/yr
- luna&skin regenmask4K/yr
- luna and skin7K/yr
- luna and skin mask5K/yr
Top luna and skin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LED Light Therapy Mask Skin Care Mask LED Red 6305nm & NIR 830nm Wavelength for Home Use(model: MK66R-B)
FOLOKE$74.134.7★52 rev
Red Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$131.124.6★37 rev
Red Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$101.154.6★56 rev
LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face LED Red 6305nm & NIR 830nm Wavelength for Home Use-BLACK
FOLOKE$73.804.7★52 rev
LED Light Therapy Mask Skin Care Mask LED Red 6305nm & NIR 830nm Wavelength for Home UseAdvanced Black
FOLOKE$105.473.6★55 rev
Newest
by launch dateRed Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$101.1556 rev
Red Light Therapy for Face- LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face & Neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga
FOLOKE$99.6954 rev
Red Light Therapy for Face-LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face & Neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga (silver)
FOLOKE$93.6722 rev
Red Light Therapy for Face- Led Therapy Mask Skin Care Mask Cordless LED Face Mask face & neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga (Pink
FOLOKE$96.9559 rev
LED Light Therapy Mask Skin Care Mask LED Red 6305nm & NIR 830nm Wavelength for Home UseAdvanced Black
FOLOKE$105.4755 rev
Trending
90-day click momentumRed Light Therapy for Face- LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face & Neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga
FOLOKE$96.904.4★
Red Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$101.154.6★
Red Light Therapy for Face LED Light Therapy Mask Skin Care Mask & Neck LED Red & NIR Light Therapy Wavelength for Home Use Working Travel Yoga Sleep
FOLOKE$131.124.6★
LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face LED Red 6305nm & NIR 830nm Wavelength for Home Use-BLACK
FOLOKE$73.804.7★
Red Light Therapy for Face- LED Light Therapy Mask Skin Care Mask Cordless LED Face Mask face & Neck Red & Infrared Lights Masks Wavelength USB C Rechargeable for Home Use Working Travel Yoga
FOLOKE$78.964.4★
What reviews say buyers love and hate about luna and skin
What buyers praise and complain about, mined from review topics.What buyers love
“Its very easy to operate”
“EXCELLENT PRODUCT”
“Comfortable Fit”
“Good price”
“This mask is lightweight”
“Charges easily”
“My skin feels smoother”
“It has visibly improved her skin tone”
“the LEDs are bright”
“Effective”
What buyers complain about
“Did not last”
“Doesn't hold a charge”
“Stopped working”
“Poor quality”
“not very comfortable”
“Too large”
“Battery will not stayed charged”
“Way overpriced”
“Too complicated to use”
“Too heavy”
Top return reasons
Common luna and skin questions
- Is luna and skin profitable to sell on Amazon United States?
- The niche generates $19K/yr across 17 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -62.9%. Flapen's verdict: Skip it (27/100).
- How competitive is the luna and skin niche?
- 6 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in luna and skin?
- Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 5.2% — above our launch gate.
- What does it cost to enter the luna and skin niche?
- Listings span $69.22–$166.64; the average listing price is $102.90 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.