Lumin Face Wash
FailThe top 5 brands take 100% of clicks, so Lumin Face Wash is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $158K/yr71K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 98%top-5 click share · 2 brands · 8 sellers
Flapen Score
Lumin Face Wash against its category
The dotted line is the Health & Household average. Past it, Lumin Face Wash is stronger. Inside it, weaker.
Market
The Lumin Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Lumin Face Wash 71K times last year and spent an estimated $158K. All 2 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 14.2%
- Market size, estimated
- $158Ka year
- Peak month
- August4.3× the quietest month
- Top search term
- dr sheffields toothpaste28K searches a year
02 · Price
A sale here is worth $15.66.
Listings sell for $15.66 on average, from $13.92 to $24.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $15.66 that is $20K to $23K a year per listing.
- Average price
- $15.66inside the $15 to $100 sweet spot
- Price range
- $13.92–$24.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $20K–$23K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #95 within Toothpaste. It carries 2,577 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #95in Toothpaste
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,577per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Lumin Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Sheffields Fluoride Free Toothpaste Extra Whitening Certified Natural Toothpaste with Real Peppermint Flavor Teeth Whitening Toothpaste for Fresh Breath 2-Pack
- Price
- $13.97
- Rating
- 4.5/5
- Reviews
- 7,200
- Age
- 7y ago

Dr. Squatch Hydroxyapatite Toothpaste Whitening - Natural Fluoride-Free Toothpaste - Enamel Support - Day & Night Set - Citrus Mint & Spearmint (4.7 oz 2-Pack)
- Price
- $24.23
- Rating
- 4.6/5
- Reviews
- 2,167
- Age
- 5y ago

Dr. Sheffields Fluoride Free Toothpaste Certified Natural Toothpaste with Real Peppermint Flavor for Fresh Breath Plaque Fighting Toothpaste 2-Pack
- Price
- $13.96
- Rating
- 4.6/5
- Reviews
- 2,479
- Age
- 7y ago

Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 1,547
- Age
- 6y ago

Dr. Sheffields Original Toothpaste Sensitive Care Fluoride Free Toothpaste for Sensitive Teeth Natural Mint Certified Natural Toothpaste 2-Pack
- Price
- $13.92
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 8y ago
Trending
estimated 90-day click momentum
Dr. Sheffields Original Toothpaste Sensitive Care Fluoride Free Toothpaste for Sensitive Teeth Natural Mint Certified Natural Toothpaste 2-Pack
- Price
- $13.92
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 8y ago

Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 1,547
- Age
- 6y ago

Dr. Squatch Hydroxyapatite Toothpaste Whitening - Natural Fluoride-Free Toothpaste - Enamel Support - Day & Night Set - Citrus Mint & Spearmint (4.7 oz 2-Pack)
- Price
- $24.23
- Rating
- 4.6/5
- Reviews
- 2,167
- Age
- 5y ago

Dr. Sheffields Fluoride Free Toothpaste Extra Whitening Certified Natural Toothpaste with Real Peppermint Flavor Teeth Whitening Toothpaste for Fresh Breath 2-Pack
- Price
- $13.97
- Rating
- 4.5/5
- Reviews
- 7,200
- Age
- 7y ago

Dr. Sheffields Fluoride Free Toothpaste Certified Natural Toothpaste with Real Peppermint Flavor for Fresh Breath Plaque Fighting Toothpaste 2-Pack
- Price
- $13.96
- Rating
- 4.6/5
- Reviews
- 2,479
- Age
- 7y ago
Newest
by launch date
Dr. Squatch Hydroxyapatite Toothpaste Whitening - Natural Fluoride-Free Toothpaste - Enamel Support - Day & Night Set - Citrus Mint & Spearmint (4.7 oz 2-Pack)
- Price
- $24.23
- Rating
- 4.6/5
- Reviews
- 2,167
- Age
- 5y ago

Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 1,547
- Age
- 6y ago

Dr. Sheffields Fluoride Free Toothpaste Extra Whitening Certified Natural Toothpaste with Real Peppermint Flavor Teeth Whitening Toothpaste for Fresh Breath 2-Pack
- Price
- $13.97
- Rating
- 4.5/5
- Reviews
- 7,200
- Age
- 7y ago

Dr. Sheffields Fluoride Free Toothpaste Certified Natural Toothpaste with Real Peppermint Flavor for Fresh Breath Plaque Fighting Toothpaste 2-Pack
- Price
- $13.96
- Rating
- 4.6/5
- Reviews
- 2,479
- Age
- 7y ago

Dr. Sheffields Original Toothpaste Sensitive Care Fluoride Free Toothpaste for Sensitive Teeth Natural Mint Certified Natural Toothpaste 2-Pack
- Price
- $13.92
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 98% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
98%
Top 20: 100%
Open market
0%
- Dr. Sheffield's63%
- Dr. Squatch37%
Demand
Lumin Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.3×
Search terms
Top Lumin Face Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dr sheffields toothpaste28K/yr
- dr squatch toothpaste30K/yr
- dr. sheffields toothpaste4K/yr
- dr squatch toothpaste for men4K/yr
- dr sheffields toothpaste extra whitening3K/yr
- dr sheffield toothpaste2K/yr
Reviews and returns
What reviews say buyers love and hate about Lumin Face Wash
We read the reviews and the return reasons for every product selling here.
“I cant even buy it in another brand without fluoride”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lumin Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









