Is lumin face wash profitable to sell on Amazon United States?

The niche generates $158K/yr across 6 tracked products. 90-day search growth is +11.2%. Flapen's verdict: Skip it (45/100).

How competitive is the lumin face wash niche?

2 brands and 8 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lumin face wash?

Top complaints mined from reviews: Ingredients-Overall, Value For Money, Ease Of Cleaning. The return rate is 0.3%.

When does demand for lumin face wash peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.3× the quietest.

What does it cost to enter the lumin face wash niche?

Listings span $13.92–$24.23; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 2,577 reviews — the moat a new listing must climb.

Lumin Face Wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$13.92–$24.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.66

avg listing price — sweet spot $15–$100

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,576.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$158K

$158K/yr · 71K searches

Competition

Bad98%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is lumin face wash profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lumin face wash is a $158K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lumin face wash market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: $157K–$196K; units × avg price
Conversion rate: 14.2%
Avg BSR: #95
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 4.3%
Avg brand age: 74 months
Avg seller age: 129 days

Competition: brands, sellers & click share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

Dr. Sheffield's63%
Dr. Squatch37%

lumin face wash demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.3×

Open Trend

Top lumin face wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dr sheffields toothpaste28K/yr +23.4%16.8% conv.
dr squatch toothpaste30K/yr +0.7%13.7% conv.
dr. sheffields toothpaste4K/yr +18.7%15.0% conv.
dr squatch toothpaste for men4K/yr +17.1%14.9% conv.
dr sheffields toothpaste extra whitening3K/yr -18.5%17.2% conv.
dr sheffield toothpaste2K/yr +29.7%10.9% conv.

All search terms

Top lumin face wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Sheffields Fluoride Free Toothpaste Extra Whitening Certified Natural Toothpaste with Real Peppermint Flavor Teeth Whitening Toothpaste for Fresh Breath 2-Pack

Dr. Sheffield's$13.974.5★7,200 rev

Dr. Squatch Hydroxyapatite Toothpaste Whitening - Natural Fluoride-Free Toothpaste - Enamel Support - Day & Night Set - Citrus Mint & Spearmint (4.7 oz 2-Pack)

Dr. Squatch$24.234.6★2,167 rev

Dr. Sheffields Fluoride Free Toothpaste Certified Natural Toothpaste with Real Peppermint Flavor for Fresh Breath Plaque Fighting Toothpaste 2-Pack

Dr. Sheffield's$13.964.6★2,479 rev

Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack

Dr. Sheffield's$13.934.4★1,547 rev

Dr. Sheffields Original Toothpaste Sensitive Care Fluoride Free Toothpaste for Sensitive Teeth Natural Mint Certified Natural Toothpaste 2-Pack

Dr. Sheffield's$13.924.4★910 rev

Newest

by launch date

Dr. Squatch Hydroxyapatite Toothpaste Whitening - Natural Fluoride-Free Toothpaste - Enamel Support - Day & Night Set - Citrus Mint & Spearmint (4.7 oz 2-Pack)

Dr. Squatch$24.232,167 rev

5y ago

Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack

Dr. Sheffield's$13.931,547 rev

6y ago

Dr. Sheffields Fluoride Free Toothpaste Extra Whitening Certified Natural Toothpaste with Real Peppermint Flavor Teeth Whitening Toothpaste for Fresh Breath 2-Pack

Dr. Sheffield's$13.977,200 rev

7y ago

Dr. Sheffields Fluoride Free Toothpaste Certified Natural Toothpaste with Real Peppermint Flavor for Fresh Breath Plaque Fighting Toothpaste 2-Pack

Dr. Sheffield's$13.962,479 rev

7y ago

Dr. Sheffields Original Toothpaste Sensitive Care Fluoride Free Toothpaste for Sensitive Teeth Natural Mint Certified Natural Toothpaste 2-Pack

Dr. Sheffield's$13.92910 rev

8y ago

What reviews say buyers love and hate about lumin face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Non toxic quality, best”

Tooth Brightening16%

“Whiten your teeth”

Cleansing11%

“it cleans great”

Value For Money9%

“Worth buying”

Tooth Sensitivity6%

“is gentle on teeth”

Ingredients-Overall5%

“No toxins”

Texture/Consistency-Overall4%

“the texture”

Ease Of Cleaning3%

“Very good cleaning capabilities”

Efficiency3%

“It works great”

Breathability3%

“my breath is great”

What buyers complain about

Ingredients-Overall14%

“I cant even buy it in another brand without fluoride”

Value For Money13%

“you can tell it's expensive when you use it”

Ease Of Cleaning9%

“Very strange, just doesnt feel clean”

Allergies9%

“daughter who are allergic to mint”

Breathability5%

“Never get a clean feeling or fresh breath feeling”

Leak-Proof5%

“leaked toothpaste before”

Ease Of Use5%

“I can't use it”

Thickness4%

“not as thick”

Cleansing4%

“after a few hours it felt like I needed to brush again”

Ease Of Application4%

“The applicator is frustrating”

Top return reasons

Advertised Vs Actual Product23%

Ingredients-Overall15%

Leak-Proof9%

Defective Material/Parts8%

Functionality-Overall7%

Product Condition5%

Value For Money5%

Size-Overall4%

Gap/Hole3%

Quality-Overall3%

Common lumin face wash questions

Is lumin face wash profitable to sell on Amazon United States?: The niche generates $158K/yr across 6 tracked products. 90-day search growth is +11.2%. Flapen's verdict: Skip it (45/100).
How competitive is the lumin face wash niche?: 2 brands and 8 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lumin face wash?: Top complaints mined from reviews: Ingredients-Overall, Value For Money, Ease Of Cleaning. The return rate is 0.3%.
When does demand for lumin face wash peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.3× the quietest.
What does it cost to enter the lumin face wash niche?: Listings span $13.92–$24.23; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 2,577 reviews — the moat a new listing must climb.