Lume Spray Deodorant for Women
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.78avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good$516K$516K/yr · 333K searches
Price range
Good$4.36–$28.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,907.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Is lume spray deodorant for women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lume spray deodorant for women is a $516K/yr Amazon United States market (333K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
lume spray deodorant for women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $545K–$653K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 7.4%
- Avg brand age
- 65 months
- Avg seller age
- 132 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Lume97%
- Summer's Eve2%
- Secret1%
lume spray deodorant for women demand & seasonality
Weekly Amazon search volume, last 71 weeks — +10.3% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.3×
Top lume spray deodorant for women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lume spray deodorant for women91K/yr
- lume spray109K/yr
- lume whole body deodorant spray28K/yr
- lume deodorant for women spray25K/yr
- lume spray deodorant13K/yr
- lume deodorant spray23K/yr
- lume body spray15K/yr
- lume deodorant spray for women8K/yr
- lume spray whole body deodorant7K/yr
- lume body spray for women3K/yr
Top lume spray deodorant for women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)
Lume$19.623.9★932 rev
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 ounce (Unscented)
Lume$27.973.9★984 rev
Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Clean Tangerine)
Lume$19.643.9★932 rev
Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Phthalate and Paraben Free Formula - 2 Pack (Soft Powder)
Lume$27.424.3★277 rev
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 ounce (Lavender Sage)
Lume$28.003.9★984 rev
Newest
by launch date
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Soft Powder
Lume$15.1193 rev
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Toasted Coconut
Lume$14.9393 rev
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Vanilla Bliss
Lume$14.9893 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz
Secret$11.5612,408 rev
Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)
Lume$18.9945 rev
Trending
90-day click momentumLume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Vanilla Bliss
Lume$14.983.8★
Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)
Lume$18.994.4★
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Toasted Coconut
Lume$14.933.8★
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Soft Powder
Lume$15.113.8★
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 oz (2 pk) (Peony Rose)
Lume$27.373.9★
What reviews say buyers love and hate about lume spray deodorant for women
What buyers praise and complain about, mined from review topics.What buyers love
“Smell Fresh”
“Lume is a great product”
“Does it work”
“Works just like advertised”
“Worth the price”
“it still lasts a solid amount of time for daily use”
“No irritation”
“Easy to use”
“dries quickly”
“Convenient size”
What buyers complain about
“Didn't like the smell”
“Leaks all over”
“it's expensive”
“Difficult to use”
“it barely works”
“Broke too soon”
“that makes some itch”
“Clogs quickly”
“The price is simply not justified for the quality of the product”
“Defective cans”
Top return reasons
Common lume spray deodorant for women questions
- Is lume spray deodorant for women profitable to sell on Amazon United States?
- The niche generates $516K/yr across 19 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the lume spray deodorant for women niche?
- 3 brands and 15 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lume spray deodorant for women?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.0%.
- When does demand for lume spray deodorant for women peak?
- Demand peaks in Mar; the busiest month runs 2.3× the quietest.
- What does it cost to enter the lume spray deodorant for women niche?
- Listings span $4.36–$28.45; the average listing price is $21.78 (sweet spot $15–$100). The average incumbent carries 3,908 reviews — the moat a new listing must climb.