Lume Spray Deodorant for Women

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $516K a year.

Searches, last 12 months

333K

Growth, 90 days vs prior 90

+10.3%

Conversion, latest week

7.1%

Market size, estimated

$516Ka year

Peak month

March2.3× the quietest month

Top search term

lume spray deodorant for women91K searches a year

Listings sell for $21.78 on average, from $4.36 to $28.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $21.78 that is $22K to $27K a year per listing.

Average price

$21.78inside the $15 to $100 sweet spot

Price range

$4.36–$28.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$27K

Returns

0.0%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #86 within Feminine Care. It carries 3,908 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#86in Feminine Care

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

3,908per listing

Listings tracked

19

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

11

Successful launches

11Amazon's first-year sales bar

Average brand age

65 months