Lullaby Sound Machine
FailShoppers spend an estimated $52K a year here, so Lullaby Sound Machine is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $52K/yr91K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 50 sellers
Flapen Score
Lullaby Sound Machine against its category
The dotted line is the Health & Household average. Past it, Lullaby Sound Machine is stronger. Inside it, weaker.
Market
The Lullaby Sound Machine market on Amazon at a glance
Shoppers on Amazon United States searched for Lullaby Sound Machine 91K times last year and spent an estimated $52K. The top 5 brands take 44% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $52Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- lullaby sound machine47K searches a year
02 · Price
A sale here is worth $22.62.
Listings sell for $22.62 on average, from $10.59 to $85.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.62 that is $0 to $2K a year per listing.
- Average price
- $22.62inside the $15 to $100 sweet spot
- Price range
- $10.59–$85.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #40 within Sleep & Snoring. It carries 9,157 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #40in Sleep & Snoring
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 9,157per listing
- Listings tracked
- 35
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Lullaby Sound Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MyBaby Lullaby Sound Machine & Projector Baby Sleep Machine Plays 6 Sounds & Lullabies Projects Soothing Images - Auto-Off Timer Adjustable Volume Great for Baby Registry and Baby Shower Gifts
- Price
- $32.26
- Rating
- 4.6/5
- Reviews
- 8,476
- Age
- 12y ago

FamiSym White Noise Sound Machine Baby for Sleeping with Night Light 34 Soothing Sounds Rechargeable White Noise Machine for Kids Adults Portable Lullaby Sleep Machine Baby Soother Home Travel
- Price
- $19.84
- Rating
- 4.4/5
- Reviews
- 2,595
- Age
- 4y ago

Sound Machine Easysleep White Noise Machine with 25 Soothing Sounds and Night Lights with Memory Function 32 Levels of Volume and 5 Sleep Timer Powered by AC or USB for Sleeping Relaxation (White)
- Price
- $16.58
- Rating
- 4.6/5
- Reviews
- 17,448
- Age
- 6y ago

Yogasleep Baby Soundscene White Noise Sound Machine 20 Relaxing Sounds & Lullabies Starry Night Light Projector Bedroom Decor for Infant Toddler & Kids Noise Canceling & Sleep Aid Registry Gift
- Price
- $24.83
- Rating
- 4.6/5
- Reviews
- 723
- Age
- 5y ago

Baby Sound Machine Momcozy White Noise Machine for Baby Sleeping with Night Light Toddler Sleep Trainer 34 Soothing Sleep Sounds Timer App Remote Control Personal Sleep Routine Alarm Clock(Blue)
- Price
- $35.60
- Rating
- 4.4/5
- Reviews
- 7,434
- Age
- 4y ago
Trending
estimated 90-day click momentum
Baby Sound Machine Baby Night Light Projector with Star 30 Soothing Sounds White Noise Machine for Sleep 31 Color | 4 Films Sleep Trainer Remote+Timer+3 Brightness Sensory Light for Autism Toys
- Price
- $38.86
- Rating
- 4.4/5
- Reviews
- 885
- Age
- 1y ago

Hatch Baby Sound Machine Night Light | Hatch Baby | Sleep Support | Registry Essential Routine Builder Time-to-Rise Alarm Clock White Noise Nursery Stories Toddler Kids (Wi-Fi) (Putty)
- Price
- $85.77
- Rating
- 4.8/5
- Reviews
- 36,320
- Age
- 9mo ago
![Portable Baby Sound Machine [White Noise for Babies Kids Adults][Timer Function][20 Soothing Sounds][Sleep Soother] 15 Hours Battery Life Travel Registry Gifts Shower Clips on Baby Stroller](https://m.media-amazon.com/images/I/31NeUy9X7mL.jpg)
Portable Baby Sound Machine [White Noise for Babies Kids Adults][Timer Function][20 Soothing Sounds][Sleep Soother] 15 Hours Battery Life Travel Registry Gifts Shower Clips on Baby Stroller
- Price
- $12.85
- Rating
- 4.7/5
- Reviews
- 2,318
- Age
- 1y ago

Portable White Noise Machine for Baby | Sleep Aid Music Lullaby Sound Machine with Star Projector for Nursery Home Travel | Gift for Infants Toddlers Kids
- Price
- $10.95
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 10mo ago

ColorsNoise Sound Machine and White Noise Machine with 30 Soothing Sounds 12 Colors for Kids Adult Baby Night Light with Memory Function for Home Office (Black)
- Price
- $17.82
- Rating
- 4.7/5
- Reviews
- 3,218
- Age
- 4y ago
Newest
by launch date
Hatch Baby Sound Machine Night Light | Hatch Baby | Sleep Support | Registry Essential Routine Builder Time-to-Rise Alarm Clock White Noise Nursery Stories Toddler Kids (Wi-Fi) (Putty)
- Price
- $85.77
- Rating
- 4.8/5
- Reviews
- 36,320
- Age
- 9mo ago

Portable White Noise Machine for Baby | Sleep Aid Music Lullaby Sound Machine with Star Projector for Nursery Home Travel | Gift for Infants Toddlers Kids
- Price
- $10.95
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 10mo ago

Baby Sound Machine Baby Night Light Projector with Star 30 Soothing Sounds White Noise Machine for Sleep 31 Color | 4 Films Sleep Trainer Remote+Timer+3 Brightness Sensory Light for Autism Toys
- Price
- $38.86
- Rating
- 4.4/5
- Reviews
- 885
- Age
- 1y ago

Momcozy Portable Sound Machine with Night Light White Noise Sound Machine for Baby 20 Soothing Sounds Sound Therapy Long-Lasting Power Timer Clips on Stroller Baby Shower Gifts
- Price
- $25.08
- Rating
- 4.5/5
- Reviews
- 1,268
- Age
- 1y ago
![Portable Baby Sound Machine [White Noise for Babies Kids Adults][Timer Function][20 Soothing Sounds][Sleep Soother] 15 Hours Battery Life Travel Registry Gifts Shower Clips on Baby Stroller](https://m.media-amazon.com/images/I/31NeUy9X7mL.jpg)
Portable Baby Sound Machine [White Noise for Babies Kids Adults][Timer Function][20 Soothing Sounds][Sleep Soother] 15 Hours Battery Life Travel Registry Gifts Shower Clips on Baby Stroller
- Price
- $12.85
- Rating
- 4.7/5
- Reviews
- 2,318
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
26 rising
Sellers
50
Est. top-5 brand share
44%
Top 20: 92%
Est. top-5 click share
38%
Top 20: 83%
Open market
51%
- Homedics15%
- Famisym9%
- Easysleep8%
- Momcozy6%
- YOGASLEEP5%
- SoundMe5%
Demand
Lullaby Sound Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Lullaby Sound Machine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lullaby sound machine47K/yr
- baby lullaby sound machine16K/yr
- baby sleep music6K/yr
- musica para dormir bebes6K/yr
- baby lullaby5K/yr
- lullaby machine6K/yr
- musica para bebes dormir en cuna3K/yr
- baby sleeping music2K/yr
Reviews and returns
What reviews say buyers love and hate about Lullaby Sound Machine
We read the reviews and the return reasons for every product selling here.
“Didn't even last a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lullaby Sound Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









