Lullaby Sound Machine
FailShoppers spend an estimated $52K a year here, so Lullaby Sound Machine is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $52K/yr91K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 50 sellers
Flapen Score
Lullaby Sound Machine against its category
The dotted line is the Health & Household average. Past it, Lullaby Sound Machine is stronger. Inside it, weaker.
Market
The Lullaby Sound Machine market on Amazon at a glance
Shoppers on Amazon United States searched for Lullaby Sound Machine 91K times last year and spent an estimated $52K. The top 5 brands take 44% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $52Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- lullaby sound machine47K searches a year
02 · Price
A sale here is worth $22.62.
Listings sell for $22.62 on average, from $10.59 to $85.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.62 that is $0 to $2K a year per listing.
- Average price
- $22.62inside the $15 to $100 sweet spot
- Price range
- $10.59–$85.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #40 within Sleep & Snoring. It carries 9,157 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #40in Sleep & Snoring
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 9,157per listing
- Listings tracked
- 35
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Lullaby Sound Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
50
Top-5 brand share
44%
Top 20: 92%
Top-5 click share
38%
Top 20: 83%
Open market
51%
- Brand 115%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Lullaby Sound Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Lullaby Sound Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lullaby sound machine47K/yr
- baby lullaby sound machine16K/yr
- baby sleep music6K/yr
- musica para dormir bebes6K/yr
- baby lullaby5K/yr
- lullaby machine6K/yr
- musica para bebes dormir en cuna3K/yr
- baby sleeping music2K/yr
Reviews and returns
What reviews say buyers love and hate about Lullaby Sound Machine
We read the reviews and the return reasons for every product selling here.
“Didn't even last a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lullaby Sound Machine questions
Answered from the same tracked data.









